...TYPES OF SERVICES PREFERENCES BY CUSTOMERS IN SELECTED RESTAURANT A Thesis Proposal presented to the faculty of the College International Hospitality Management University of Perpetual Help System DALTA in partial fulfillment of the requirements in Research 1 for the degree of Bachelor of Science in Hotel and Restaurant Management John Emmanuel Cauilan Krystlelyn Cruz Jhon Salvador De Luna Gabriel Magana Mikhail Mananquil February 2012 STATEMENT OF THE PROBLEM The Study will be conducted in order to determine the type of service preference by customers in selected restaurant. Specifically, it aims to answer the following questions: 1. What are the Different types of Services 2. What are the preferred types of services of the customers 3. What are the benefits of the customer in knowing the different types of services 4. What types of services is suitable to the age of customer 5. Is the Economic status of a customer affects the types of service they wanted INTRODUCTION Restaurants fall into several industry classification based upon menu style, preparation methods and pricing. Additionally, how the food is served to the customer helps to determine the classification. Historically, restaurant referred only to places that provided tables where one sat down to eat the meal, typically served by a waiter. Following the rise of fast food and take-out restaurants, a retronym for the older...
Words: 5050 - Pages: 21
...THE FEASIBILITY OF A NEW SIT-DOWN RESTAURANT IN VENTURA Presented to the Faculty of the Agribusiness Department California Polytechnic State University In Partial Fulfillment Of the Requirements for the Degree Bachelor of Science by John Wassil Winter 2011 Chapter 1 INTRODUCTION Fast food chains have grown at an incredible rate over the past couple of decades. There seems to be a McDonald's or Burger King on every street corner. Fast food offers people in a rush an inexpensive way to grab food whenever they want. In the United States, fast food restaurants accounts for 46.7% of the total food service industry while sit-down restaurants have 39.3% (Bureau of Labor Statistics, 2009). This forces sit-down restaurants to target a different market, people that are looking for pleasure and a relaxing experience. The food services industry is considered to be the most known industry in the world. Sitdown restaurants typically offer full menus, which include appetizers, entrees, sides, desserts, and all types of beverages including alcohol. Most restaurants will have a host or hostess that will greet a person as they walk in and show them to the table that they will be sitting at for the duration of their meal. Sit-down restaurants typically will have trained chefs to cook and prepare the meals and servers that will completely take care of any needs that there will be while eating at the restaurant (Bureau of Labor Statistics, 2009). It is important to have honest and...
Words: 6748 - Pages: 27
...Case Study – Red Lobster Background Red Lobster was originally founded in 1968 and gained tremendous popularity since at the time, mainstream Americans ate very little seafood, finding it hard to get, difficult to cook at home, and expensive. Red Lobster made seafood accessible, approachable, and affordable for just about everybody. Even with their instant success, Red Lobster by 2004 was becoming out of date and out of touch with today’s customer. Kim Lopdrup took over as president in 2004, initiating an aggressive turnaround program and a three-phased plan to save Red Lobster. In the following case study analysis our team has evaluated Red Lobster throughout the innovation. Who were Red Lobsters target customers pre-2004? Prior to Kim Lopdrup taking over as president of Red Lobster in 2004, their target customers were known “experientials.” Experientials are people who love generous portions of affordable seafood, but use the meal occasion as more of an opportunity to connect with family, friends, colleagues, or clients. Red Lobster also had a lot of lapsed users who thought of them as a dated chain that served cheap, frozen, mass-produced seafood. In Lopdrup’s first few years on the job, he initiated an assertive turnaround program and showed some early signs of success. What was Red Lobster’s value proposition? Red Lobster was built on the premise of bringing affordable seafood to mainstream America. Prior to 2004, Red Lobster’s management team had tried to focus...
Words: 2673 - Pages: 11
...“PROFILING THE RESTAURANTS IN PUERTO PRINCESA” PREPARED BY: BETHINA LUCAS REZZA LLANERA GRACE VILLON OCTOBER 2013 PROFILING THE RESTAURANT IN PUERTO PRINCESA INTRODUCTION Background of the study The Restaurant business is one of the most lucrative and profitable home business with a high potential for expansion & growth. It is both financially rewarding and fun. Each type of restaurant such as Filipino/native dishes, fine dining, international dishes, fast food or night, social establishment is a new experience and challenge with a new group of people. Whether it is bar and grille, pizza house, café, bar & restaurant base on the opportunities are excellent. However, a Restaurant is a demanding business, requiring stamina, ability to work under pressure, and excellent interpersonal skills. The successes will greatly depend on reputation. To build a good reputation in the business owner should be willing to work hard and the ability to work under pressure. This kind of entrepreneurial business is definitely growing and become more popular with people of all income levels. In the province there are several restaurant services that occur, extending services in the people on which they are offering services for the hectic scheduled families and those people who do not want to have to work in the kitchen preparing the food. The main purpose of this study is to assess, evaluate and identify types and differences between restaurant businesses involved...
Words: 3288 - Pages: 14
...simpler times of the '50s and '60s. Neon Memories Diner transcends a typical theme restaurant by putting real heart into customer service and the quality of its food, so that its unique presentation and references to times past are just part of the picture. Goals CEO's Goals: • Reduce shift management time to 25% of time, devoting the remainder to marketing direction and strategy • Devote at least two hours per day to marketing activities marketing Goals: • Achieve revenue of $1.8 million per year in year three • Open a second restaurant in 2013 Strategic Goals: • Become the top family restaurant in Whoville by end of year three Tactical Goals: • Implement Neon Points customer loyalty program • Implement customer feedback system • Implement staff incentive system of monthly bonuses • Create Facebook page to extend website • Hold 24 theme nights over the next year Purpose Neon Memories Diner seeks to create a comfortable, fun environment that brings the older generation back to the simplicity of the '50s and '60s, while letting them share it with their children and grandchildren. The marketing exists to create and strengthen bonds across generations, with the tradition of American diner fare and culture as a touchstone. Picture A new customer is often referred to Neon Memories Diner by an existing customer and visits the website to check it out. There he finds images of the type of frestaurant he thinks his family would enjoy. He visits with his wife, and...
Words: 524 - Pages: 3
...Fast Food vs. Fine Dining When hungry and in a hurry a lot of people will choose fast food over a fine dining restaurant. Fast food is all around us and sometimes just easier and less time consuming to get. I think here in bullhead there is a fast food restaurant within every 5 miles in any direction you drive on highway 95. Other types of restaurants (sit down dine-ins, Fine Dining) are scarce and there are only a handful of those in our area. Depending On how you feel and the free time that you have, here are some suggestions to help you decide between grabbing a bite to eat at a fast food restaurant or a diner. To start off I am going to say that they both have acceptable food. There should never be a time when a person is unhappy with their meal. You are paying for it of course. However fast food is mostly frozen. This allows places to simply heat up or finish cooking food and have it served in no time. You do get what you paid for and sometimes fast food is inexpensive. Fine dining on the other hand isn't. Typically in a fine dining restaurant the food is of higher quality, fresh, and the wait time is longer. Both have good customer service just on different levels. In fast food you enter the building, order, seat yourself then get your ticket called out. If you are in a hurry there's even drive throughs. On the contrary to fast dining when you enter a higher end establishment you get seated and handed a menu. There is a waiter there to take down your drink. Waiters...
Words: 425 - Pages: 2
...Chipotle The Chipotle Mexican Grille opened its first store in 1993 beginning a new category in the restaurant industry known as “fast casual” (About Us, 2014). This new category featured the “highest quality raw ingredients, classic cooking methods, and distinctive interior design-features that are more frequently found in the world of fine dining.” However, aside from the normally long wait in lines, an order could be taken and served in only a couple minutes. Currently Chipotle operates more than 1,500 restaurants internationally. The following pages will present a balanced approach to the effectiveness of Chipotle’s strategy analyzing financial performance, customer satisfaction, employee/learning and growth, and internal process. Business Model Chipotle’s vision is to change the way people think about fast food. This is done by seeking the same quality and experience as a high end restaurant while maintaining the speed of fast food. Chipotle adopted the slogan, “Food with Integrity” which serves as their guiding objective for the ingredients. Our objective is to find the highest quality ingredients we can—ingredients that are grown or raised with respect for the environment, animals and people who grow or raise the food” (2012 Annual Report and Proxy Statment, 2012). Differentiation of Products and Services One way Chipotle maintains quality is with short line of products: burrito bowls, tacos, quesadillas, and salads. Each item can come with one of four meats...
Words: 2096 - Pages: 9
...Paris in 1765, the first was restaurant started by Boulanger. In the beginning, in his tavern, he served the soups which called restorante and later he opened the restaurant named Le Champ d’Oiseau. After the French revolution, in 1794, the French refugee, Jean-Baptiste Gilbert Paypalt, brought the word restaurant to the United States. Paypalt set up the first French restaurant in Boston where served the truffles, cheese fondues and soups. However, this French restaurant was influenced to Delmonico. He decided to open his family-operated restaurants where later counted as American restaurant. Delmonico also is the originator of menu in both French and English with a variety of food and soups. The pattern of eating outside in the restaurant is being more and more attract to the city people especially in rich and famous groups of people. In 1919, there is the public restaurant around 42,600 in the United States. Beside of the food, those restaurants also serve the wine, liquor, cake and ice cream as well. In 1925, the first ice cream franchise was established by Howard Johnson. He opened the first store of ice cream parlor and later persuaded his friend to sell the ice cream called Howard Johnson’s ice cream. However, the first colorful franchise story is the famous Kentucky Fried Chicken (KFC). Colonel Harland Sanders, at his age 65 years old, founded the small restaurant or motel and provided the cooking chicken to his guests. This restaurant can call as the first generation...
Words: 2227 - Pages: 9
...Executive Summary Bambinos is a 60 seat upscale-dining restaurant with a 40 seat children’s dining area completed with 10 state licensed child care providers. All of our child care staff will have complete background checks and will be required to attend state child care licensing classes. Parents will be able to have in-house child care while they enjoy a date night – at no extra cost. Parents can drop off their children for a night of games such as videogames, ski ball, claw prize machines, and a ball pit. We focus on our upscale pizzas, pastas, risotto, chicken, steak, and many seafood options. We will be located in newly developing commercial and home real estate area. The area is a quickly booming and rapidly expanding area located in Nebraskaville, Nebraska. The outlook for Nebraskaville is promising, and construction of neighborhoods is booming, Developers have creating an indoor water park facility with connected hotel. In addition to the water park, the expansion has allowed for a national sporting goods facility to open a new location in the area. The area is in need of a more upscale family friendly place with excellent food. A place where you always know you will get the best of everything. Bambinos will feature a cozy dining room and kid friendly lounge. Comfortable furnishings and decor with soothing warm tones will set the atmosphere. The lounge will include comfy couches and loveseat for the parents to keep an eye on their kids while enjoying a drink or some...
Words: 2304 - Pages: 10
...pool is top of the charts, but the jerk chicken available at the beach is reason enough to stay on the beach! Reserving dinner seating at the a la carte restaurants can be a chore. Ask at check-in how to get a table for the evening of your choice. When you want a champagne experience on a beer budget, this is your place. Riu Montego Bay offers excellent meals and superior service as part of its outstanding all-inclusive package. Ditch the boring 9 to 5 and get yourself to Riu Montego Bay for a dose of fun and excitement! Whether you'd rather hang out in the infinity pool, or just take a moment to enjoy the wonders that lie beyond the crystal-white beach, Riu Montego Bay has you covered! Located only three miles from downtown Montego Bay, Riu offers just the right blend of relaxation and exhilaration. If that isn't cool enough, you will love the weather. The Atlantic breezes keep temperatures comfortable all day. Riu Montego Bay Rose Hall Type: Buffet Hours: Breakfast - daily, 7am-10: 30; Dinner - daily, 6:30pm-10: 30pm Description: Buffet-style restaurant with nonsmoking section and terrace. Kālu Type: Asian Hours: Daily, 5pm-10pm Description: Buffet restaurant, nonsmoking. Dinner reservations are required and must be made between 8am and 4pm. Little Italy Type: Italian. Hours: Daily, 6pm-9:30pm Description: A la carte, with...
Words: 797 - Pages: 4
...Http/200 Kayla Farrar 3/3/2012 Foreign Destination Research Project My husband and I married young and were never able to take a beautiful honeymoon to a foreign destination. He and I always wanted to travel to Australia to the beautiful city of Perth found in Western Australia. Perth is the Capital and largest city in Western Australia. The city has an estimated population of 1, 7000,000 people with the average age being 34. The Metropolitan area in Perth is located south West of Western Australia between the Indian Ocean and low costal escarpment. Perth‘s population is in eighth place for the world’s most livable Cities (The Economist’s 20011.) I ‘am very much looking forward to the hot weather and we will have to pay attention to the heat advisory often. There are many attractions and restraints in store for us once we land. The attractions we have chosen were based on our love for animals, knowledge and research. My husband and I thought about the many different ways to Travel to Perth from Nashville TN. The most reasonable way we came up with was by Plane because we would be crossing over the Pacific Ocean. I tend to become sea sick so the option of traveling by boat was out of the question for me. There is an adventures option which would be to drive across country kayak across the Pacific Ocean and then take a ferry or continue to Kayak into Perth. I’ am not looking to venture to travel for my own leisure. My husband and I decided to travel by plane costing us...
Words: 1869 - Pages: 8
...“LE FANCY SCHMANCY” FINE DINE IN GENEVA RESTAURANT MANAGEMENT (1024) Date of presentation 11th February 2014 Group Member Krunal, Ajaz, and sumeet. Concept of restaurant Fine dine Word count (CONCEPT) 6300. CONCEPT OF FINE DINING IN GENEVA A fine dining restaurant is one that offers its patrons the finest food, quality service and atmosphere. It is also the most expensive restaurant and menu should offer unique items, the service should be beyond doubt impeccable and the atmosphere should be inviting. Today fine dining can be in any type of setting and provide feature a wide variety of cuisine. Standards you should always include in fine dining are fine china, glassware and flatware (absolutely no paper, plastic, or Styrofoam). While tablecloths are hard to escape in fine dining, the rest of the atmosphere is up to your creativity. We can take the traditional route, with silver candelabras and Rose centerpieces, or go for hip and trendy with a bold color scheme and modern furnishings. Music playing subtly in the background should reflect your theme, such as classical for a traditional fine dining restaurant or jazz tunes for something modern. Lighting should also be subtle, leaning toward dim but romantic. MACRO INDUSTRY ANALYSIS FOR FINE DINE RESTAURENT IN GENEVA USING PESTEL The restaurant concepts of fine dine in Geneva depend upon a number of industry-specific and general economic, political, legal and other factors, many of which...
Words: 6699 - Pages: 27
...Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Just as we mention before, Vapiano is an Italian restaurant emphasizes on relaxed life style, it is the perfect setting for a leisure lunch, an afternoon break, or a pleasant dinner with friends or family. We divide the market into 7 different age groups, and our target consumer will be the people age from 15 to 34. Nowadays, young people like go dutch when they enjoy dinner with friends, so the consume style of Vapiano is unique and convenient for them. And with the development of Macau, the income level of Macau citizen is gradually increasing. And Macau people have easy-going and relaxed life style. They usually spend their spare time on having afternoon tea or small snack with friends. Therefore, Vapiano is the best place for young people to have a meeting with friends or families. On the other hand, Macau is a developed and international city, it attracts thousands of tourists every year. We can see from above chart, Per-capita spending of visitors is increasing year by year. Those visitors are not only the major consumers for gambling industry but also the major consumers for shopping center and food industry. So, our target consumers are those young Macau citizens and tourists. * Positioning Even though Vapiano is a fast food restaurant, but it advocates relaxed and easy-going life style. Customers can have wonderful dining experience by talking, laughing in its relaxed atmosphere...
Words: 2437 - Pages: 10
...Hotels 2. Restaurants 3. Contract services 4. Pubs, Bars, casinos and nightclubs 5. Event A hotel is a place that has rooms in which people can stay when they are traveling where they can get food, shelter and other services. Hotels are divided into several categories such as boutique hotel, business hotel and motels. It is also classified into different star-rating, usually from one to five stars when one star hotel is much worse than a 5 star hotel. For example, Hilton hotel is a five-star hotel, and Euston Square Hotel is a three-star hotel (https://www.expedia.co.uk/3Star-London-Hotels.s30-0-d178279.Travel-Guide-Filter-Hotels) . These hotels are classified according to the different level of quality of service and products that each brand offers. However star-rating is different in every country. (http://www.businessdictionary.com/definition/hotel.html#ixzz46jZ6gtGl) Restaurants A restaurant is a place where people pay and sit to eat food that are cook and served. http://www.merriam-webster.com/dictionary/restaurant Restaurants are also classified into several groups as the following: 1. Fast food 2. Fast casual 3. Fine dining 4. Casual dining Fast-food restaurant is a restaurant that provides the fastest service and food. The prices are also the lowest. The decoration of fast food restaurants is simple. Famous fast-food restaurants are such as Mac Donald and KFC. These two operates globally because it is a chain restaurant. Usually, fast...
Words: 716 - Pages: 3
...Café: The China Challenge Levendary Café was spun out from private equity ownership in January 2011, and the following month, Mia Foster was named as its new CEO. The departing CEO, Howard Leventhal, was the beloved founder of the popular chain of 3,500 cafés. He had grown a small Denver soup, salad, and sandwich restaurant into a $10 billion business, but after 32 years was moving on to new interests. This was Foster’s first job as CEO. Previously, the 47-year-old had been president of the U.S. business of a large American fast food company for seven years. She had started her career at a major global accounting firm, leaving to earn an MBA from Wharton. Upon graduation, she had become a consultant at McKinsey before taking a job in product management at P&G, where she worked her way up the ranks. Foster was known for her frank communication style and strong execution. In spite of the promise held by the Levendary brand and Foster’s strong track record, Wall Street was cautious about the stock. While the company’s fundamentals were strong and its performance generally in line with management forecasts, its shares traded at a discount to comparable restaurant stocks. There were two reasons for this. First, analysts were concerned that Levendary’s domestic business was nearly tapped out. Second, given Foster's lack of previous international management experience, they were skeptical of her ability to build a multi-national brand. Foster felt challenged by Wall Street’s...
Words: 6239 - Pages: 25
