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Typical Functions in a Customer Relationship Management System

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What are the typical functions in a customer relationship management system?

Most business models are centered on a product or services with a particular client or customer in mind. Customer relationship management systems are essential to developing the long term customer relationships based on the services provided. “It’s important to note that CRM is not just the software. It is a total business objective which encompasses many different aspects of a business including software, hardware, services, support, and strategic business goals,” (pg. 70, Management Information
Systems for the Information Age). Understanding customers buying behaviors and buying lifecycles are very important to marketing departments. The systems described are able to provide valuable data for analysis of the patterns of consumers for the development of marketing strategies. From a strategic management perspective the management systems are designed to incorporate corporate philosophies, business goals and objectives. The vision of the key leadership can also influence the information management systems put in to place for sustaining relationships with customers and clients. Customer management systems are the binary agent responsible for tying data from multiple sources such as email, fax, phone and customer surveys for the use in marketing and sales as well as customer service and support. The compilations of these streams of information require robust systems to formulate the data for analysis. The power of these management systems are essential to business operations and have enabled corporations to excel beyond that of past generations of business.

What is the relationship between management information systems and information technology?

The use of management information systems provides the framework for information sharing and analysis by computers and people. The

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