...8 A CPP Report TITLED ‘GODREJ FOOD LTD’ For fulfilling the requirement of the award of degree of BBA Subject: CPP (IMS-206) Under the supervision of Dr. RAJAN SHARMA Assistant professor Submitted to: - Submitted by:- The Director RAVINDER SINGH MBA 5 Year 3rdSeM Roll No. 12 Registration No.14UIM6 Institute of Management Studies Kurukshetra University Kurukshetra Sept.2015 DECLARATION I, Ravindersingh hereby declare that I have completed the report entitled assigned to me by the Institute, to be submitted in the partial fulfillment of the MBA 5 Year Degree from Kurukshetra University. Further, I declared that this is original work done by me and the information provided in the study is authentic to the best of my knowledge and belief. Signature RAVINDER SINGH ACKNOWLEDGEMENT In this project, I have made an honest and dedicated attempt to make the Project Report so easy to understand for a person who is willing to get knowledge about the ‘HOMESHOP18’. I am deeply indebted to my esteemed teacher & our chairman Prof. , K.U.K., because he gave me opportunity of making project report. I am also thankful to my lecturer as well as my supervisor (Guide) Dr. RAJAN SHARMA...
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... Executive Summary 5 Situation Analysis 6 Company 6 Organizational Structure 6 Corporate Goals 12 Internal SWOT Analysis 12 External SWOT Analysis 13 Internal Processes and Capabilities 14 Industry Financial Structure 14 Customers and Current Situation 15 Value Proposition 15 Current Core Target Market 15 Change in behavior, attitudes or buying trends 16 What are they purchasing from our company? 19 Why are the customers buying our products/services? 19 What differentiates our products/services 20 External Environment 21 Industry 21 Economic 22 Technical 22 Societal 23 Legal 23 Competitors 24 Nestle 24 Pepsi 26 Tyson Foods Inc 28 Kewpie 30 Financial Ratio Analysis 31 Growth Strategy 34 Our new Idea 34 Goals & Objectives 34 Description of Growth Strategy 35 Market Selection 37 Segmentation 37 Targeted Customer Segments 38 Positioning 38 Product 39 Goals 39 Product Description 39 Processes 40 Outsourcing 42 Life Cycle Stage 43 Services 43 Place 43 Goals 43 Distribution Plan 44 Channel Responsibilities 45 Supply Chain System 46 Promotion 48 Goals 48 Promotional Blend 49 Web Based Promotion 49 Social Media Promotion 50 Billboard Promotion 50 Promotional Budget 51 Price 51 Value Proposition & Customer price sensitivity 51 Pricing Strategy 52 Breakeven Analysis 53 Expected Financial Analysis 54 Internal/Sustainable Growth Rates...
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...When looking at the price elasticity of Tyson products, we must also look at the determinants of the price elasticity of demand. Tyson’s products, chicken, beef, pork and prepared foods, all have a close substitute; people can choose to eat foods other than what Tyson provides. All of Tyson’s products can be considered a necessity since people need to eat in order to live. The cost of these products only uses up a small amount of a consumer’s budget, which generally makes Tyson’s goods less elastic. We can look at the market in which these products are sold in different ways: by brand and by product. Glenn and Patrick noted that the narrower a market is, the demand becomes more elastic (Glenn & Patrick, 2017). The market is narrower if we look at it in terms of product versus in terms of brand. All these determinants help set the price for Tyson’s chicken, beef, pork, and prepared products....
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...Problem Solution for Best Snacks MMPBL 550 Best Snacks Problem Solution Stephanie Vickers MMPBL/550 March 23, 2012 Best Snacks Problem Solution For the past 100 years, Best Snacks, Inc. has been in the top two leading positions in the snack industry, making them an ideal investment for stockholders. Recently, in the last couple of years Best Snacks sales have declined, resulting in decreased stock prices, market share, and in second place in the industry. Contributing to these issues in the company is the lack of strong leadership, capable managers, and innovative work environment. Employee morale has suffered because staff does not feel encouraged to be creative or that their opinions are valued. By benchmarking other companies, Best Snacks can determine which strategies they can implement to continue their previous successful history. Best Snacks has the opportunity to reorganize their structure to promote innovative ideas, improve management skills, and realign the vision with a new organizational culture. There have been no product or service innovations in the past 5 years; instead, previously successful marketing methods have been improved or extended. For example, the most recent product information had new package sizes. Best snacks needs to remain competitive and an industry leader by researching, analyzing, and surveying today’s consumers in order to develop new...
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...MARKET RISK PPC experiences significant to market risk in its operations. The following analyzes this risk in regards to its three main components: competitive rivalry, segments and seasonality. Competitive Rivalry PPC recognizes competition as a significant risk to its operations in its 2012 10-K. The company notes that the market remains fairly concentrated, with the four main chicken producers accounting for over 50% of the US industry’s market share. The company also discloses that it operates as the second largest in the US with a market share of 17.4%.1 As a result PPC discloses this market concentration and competitive rivalry as significant risk factors to the company. PPC does not disclose any additional data for the analysis of this risk in its 10-K. This is not uncommon, however given a company’s financials focus primarily on that company. According to informal company disclosures in PPC’s 2012 fiscal year-end earnings the company has seen significant improvement recently in its competitive positioning. According to Bill Lovette, COE of PPC, the company achieved its operational goal of attaining...
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...Kentucky Fried Chicken and the Global Fast-Food Industry Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market, KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate, oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC¡¦s focus on expansion of their international markets. 2.0 Secondary Problems 2.1 Short Term - New product introductions are slow. - Market research inefficiency. Eg. Germans were not accustomed to buying takeout or ordering over the counter. McDonalds performed better in this aspect. - Crispy strips and chicken sandwiches cannibalized the fried chicken sales. 2.2 Long Term - Differences between the PepsiCo and KFC corporate strategy and culture. - PepsiCo/KFC poor relationship with franchisees. - Increased competition from direct and indirect competitors. - Reduction in market share in the US market. - Risks involved in international operations: long distances made it difficult to control quality and service, increased transportation and other resource costs, and time, culture and language differences increased communication and operational problems. - Fast food sales grew at a slower rate (5%) in comparison to other sectors in the restaurant industry. ...
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...criticism and the gender roles in key characters of The Hunger Games trilogy. It evaluates the purpose of Suzanne Collins' use of breaking down gender roles and how that shapes the character outside that character's own gender. Themes of survival and humanity are explored and evaluated, putting a specific emphasis on how those themes correspond with gender roles. Both females and males are examined; first in the Hunger Games universe, and then applied to the twenty first century stereotypes of gender roles. All the novels in the trilogy— The Hunger Games (2008), Catching Fire (2009), and Mockingjay (2010)— as well as a criticism from Kristi Tyson, author of Modern Literary Theory of Sexes (2011). The essay explores the question of whether gender is a determining factor of what makes a strong character. Through the research and analysis of the pieces, the essay resolves that Collins actually by-passes gender roles, focusing more on a character's ability to adapt to both gender stereotypes in order to have a well rounded understanding of society. Genders are not the determining factor of a strong character, because gender roles do not matter in the long run of being a human being in general. Word Count: 212 On September 14, 2008, Suzanne Collins published her novel, The Hunger Games. The twisted story line of a barbaric showdown was an instant hit. Katniss Everdeen, the main protagonist of the series, became an idol— girls thought she was a new symbol of independence...
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...Riordan Manufacturing is an organizations that operating with incompatible accounting program. Each facility may operate on its own well, the financial data supplied to the corporate office comes in many different forms from hard copies to spreadsheets. This has led to countless man hours that being lost while data is input at one operation and then manually transferred to another system, when it arrives at its destination. Corporate Accounting must then assemble its financial statements and budgets based on data information. The system overhaul needed the ERP (Enterprise Recovery Program) system. It insures that the purchase new system for Riordan will have application source code rights to customize software to their growing needs. This wills improved Riordan Manufacturing flows of financial information throughout the corporation Riordan will again benefit substantially improve its Financial & Accounting systems with an implementation of the recommended ERP system, NetSuite®. NetSuite® ERP system contains a complete financial and accounting system, including general ledger, financial reports, accounts receivable and payables, and budgeting. This system will dramatically enhance the data flow between facilities and into the corporate office producing real-time financial information. An ERP system that will connect the Finance and Accounting information with all the other departments will only strengthen Riordan going forward. While the initial costs of bringing all facilities...
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...profile Company name: Sara Lee Corporation Company Address: 3500 Lacey Road Downers Grove, IL 60515 United States Phone: 630-598-6000 Fax: 630-598-8482 Website: http://www.saralee.com CEO/President: Brenda Barnes Founding Year: 1939 Product line Breath: Sara Lee Corporation’s product line mainly consists of food, beverage and household products. ▪ Food & beverage (SLFB) division include Ball Park franks, Dean Sausage, Hillshire Farm deli meats, Sara Lee Breads & bakery products, Sara Lee frozen desserts and Senseo single serving coffeemakers and coffee pods. ▪ Household & body care products include Ambi pure air fresheners, Kiwi shoe care products & Sanex personal care products. Sara Lee also provides Foodservice to their customers. Branches: Sara Lee operates more than 40 countries such as USA, Australia, Newzeland, Netherlands, Philippines & etc. Key competitor: Hostess Brands, Inc; Kraft Foods Inc. (kft); Tyson Foods, Inc. (tsn) Mission: To simply delight you……everyday. Vision: To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Objective of the company: |Financial Objective |Strategic Objective | |To grow...
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...of Report (Date of earliest event reported): June 23, 2015 LOGO Kraft Foods Group, Inc. (Exact name of registrant as specified in its charter) Virginia 1-35491 36-3083135 (State or other jurisdiction of incorporation) (Commission File Number) (IRS Employer Identification No.) Three Lakes Drive, Northfield, IL 60093-2753 (Address of principal executive offices, including zip code) (847) 646-2000 Registrant’s telephone number, including area code Not Applicable (Former name or former address, if changed since last report) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: x Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230-425) ¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers. (e) As disclosed in the definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission (the “SEC”) by Kraft Foods Group, Inc. (“Kraft”) on June 2, 2015 (the “Definitive Proxy Statement”) relating...
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...Unit 6 Blue Prints NASA A PROBLEM SOLVER I. Introduction: Space, the Final Frontier. Thesis Statement: Many predict funding NASA could solve some of the major economic crises we have, bringing us a solution in the face of extinction or possibly a new planet to live if needed. Funding NASA could be the most important thing we do for ourselves, our children and quite possibly the human species. II. The Big Idea 1. What is the big idea? A public program that would educate and help support NASA obtaining a bigger budget. 2. Who and where can they reach out to? List or people and where they could be found that would participate in this program. (Everybody) 3. Why would a program like this be so important? III. Economic Problem Solver 1. How can NASA solve our Economic Problem? A trickledown effect that we could be happy about. 2. NASA receiving a high budget could solve our money issues, education issues and job issues. IV. What has NASA done for us? 1. Commercial Products and New Science. List the day to day items that NASA has brought, as well as some of the bigger products and solutions. 2. Safer roads, refrigerator water filters, LASIK, scratch resistant lenses, the need to miniaturize everything. V. Space Travel 1. Public Space Travel a real possibility. NASA does not have enough funds in order to provide anything like this. Most of the technology for Public Space travel has been brought on by private companies. 2. Private Companies expanded to provide because...
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...Marginal Analysis - Project Paper 1 - Week 2 1. Everyone’s Gasoline problem Gasoline prices across the United States are not only dependent on the amount of crude oil available but the ability for those companies to get their crude oil to refineries to refine different blends of gasoline and sell the gasoline produced to distributors. These distributors then sell the gasoline available to consumers at the pump. There are a few problems with keeping a low price at the pump. Many companies can drill and pump for oil and ship millions of gallons of crude oil to the United States. However, being able to properly store that crude oil and having enough refineries to take the crude oil and refine it to gasoline is a huge problem as gasoline is dependent on refineries. In the Pacific Northwest are dependent on five refineries and BP, Tesoro, Shell, US Oil, ConocoPhillips refining. (1.http://waoil.org/washington-refineries/) Problems with these refineries have been a abrupt fires at the BP refinery causing a 100-day shut-down and problems with having enough capacity to produce enough gasoline to keep up with demand, which has created a production shortage. During the 100-day shortage gasoline had to be shipped in from other sources to make up the gap in production at a cost to both the producer and the consumer. Also sale of gasoline shipped to Canada, Oregon, and California have attributed to Demand Quantity of gasoline available to the consumer. In the last year gasoline prices in...
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...business you selected. As an entrepreneur one must be willing to take risks and face uncertainty in order to pursue an opportunity and to make a profit (Scarborough, 2012). 7-Eleven is a very successful brand and franchise that is known worldwide. As a frequent patron of this established, an opportunity has been identified to directly compete with 7-Eleven. As a competitor in the convenience store market the establishment would be called G’s Stop N’ Go. As a direct competitor, research is necessary to understand the strengths and weaknesses of 7-Eleven to be able to compete and make effective decisions. From state to state and city to city 7-Eleven’s can be found everywhere are very visible and known. But based on the companies SWOT analysis a weakness that has been identified was the hacking of ATM machines that negatively impacted consumers’ loyalty (7-Eleven, Inc., 2013). FBI has investigated the case and stated that a Citibank server that processes ATM withdrawals at 7-Eleven convenience stores had been breached. ATMs hackings at 7-Eleven stores reflects the company's weak application security system (7-Eleven, Inc., 2013). To take advantage of this weakness, G’s Stop N’ Go would have industry proven application security system that are secure and up-to-date. That way customers can make purchases and use the ATM to make transaction without fear of hacking. Next G’s Stop N’ Go must have a wide selection of products at different price points to serve a wide range of customers...
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...will not be between companies but rather between supply chains. If this does, in fact, represent the future, how will these chains actually compete against each other? And what can practitioners do now in anticipation of this future? In contemplating the much-ballyhooed supply chain vs. supply chain (SC vs. SC) proposition, we first sought examples of this competition in action. Yet for as many examples of SC vs. SC competition that we found, there were at least as many places where the model didn’t fit. On the one hand, we saw vivid examples where one company or a series of companies had designed supply networks to act with singular focus against other unique companies or groups of companies—for example, Brax, Perdue Farms, and Tyson Foods. Yet more often, we found a different kind of competitive scenario playing out, as in the automotive, aerospace, and personal computer (PC) industries, where many original equipment manufacturers (OEMs) share common suppliers. (The sidebar on page 49 gives more detail on these and other examples where supply chain vs. supply chain competition does—and does not—work.) Although true SC vs. SC competition...
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...Copyright Copyright© 2013 University of Namibia. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publishers. Edited and Published by the Unit for Professional Development University of Namibia, Windhoek Date next revision: 2018 Unit for Continuing Professional Development University of Namibia Private Bag 13245 Pioneers Park Windhoek Namibia Tel: +264 61 206 4671 Fax: +264 61 206 3521 E-mail: cpd@unam.na Website: www.unam.cpd.na Acknowledgements The Unit for Continuing Professional Development wishes to thank those below for their contribution to this support guide: Ms Alina Hambelela Angula Mr Simson Shaakumeni Ms. Laetitia Willemse Ms. Agatha Lewin Mr Simson Shaakumeni Author Content Editor(s) Instructional Designer Technical Care of Template Quality Controller Water Contents About this support guide 1 How this support guide is structured ................................................................................. 1 Course overview 3 Welcome to Water (Natural Science and Health Education) ............................................ 3 Water (Natural Science and Health Education)—is this course for you? ......................... 3 Study skills ........................................................................................................................
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