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Uber - Organizational Behavior

In: Business and Management

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UBER

In the last few years technology has drastically changed the way some industries do business. The newest company changing the essential nature of their industry is Uber. Uber’s company mission confirms this ambition. They want, “to evolve the way the world moves by seamlessly connecting riders to drivers through their apps”. Uber’s aim is to make cities more accessible, open up more possibilities for riders, and provide more business for drivers. This desire to change the nature of the ride for hire business has challenged the regulatory framework of the taxi industry and has caused a substantial amount of controversy for the company. This controversy hasn’t harmed the company’s bottom line. In fact, Uber is so loved by its users that it has grown to a billion dollar company on word of mouth alone. As Uber launches into each new market, these controversies are played out in the court of public opinion, and the power of Uber supporters and the quality of the experience, create a large amount of defense for the company from the local community. This support has changed laws, helped make easy transitions for Uber in new cities, and through local and national media has reached even more potential customers who would use an innovative new company reinventing a transportation experience that is nearly universally disliked by people everywhere.
Uber has been an outstanding innovator who is experiencing great growth and success. This unique ability leads to the question, what factors contributed to this company’s ability to change the very nature of their industry? What business practices does Uber utilize that contribute to its drive to be at the forefront of an evolution? How influential are the leadership styles of their executives to the company culture? How does Uber attract, recruit and train their employees to contribute to their impressive success? Are...

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