Introduction
Travis Kalanick is the CEO as well as one of the founders of Uber. He says, “At the beginning, this is a company that provides services. You click on the button to call a car. What is this round button? This is a button that can pick you up in eight minutes. –Uber App”
Uber is a mobile application that connects passengers with drivers of vehicles for hire and ridesharing service. In 2009, this company started to provide luxury car service in San Francisco and now its market value has reached to $ 3.76 billion, operating in 35 cities around the world. In August 2014, Google Wind invested $ 258 million toward this young company for adequate reasons. This investment accounted 86% of total three million as Google venture budget. Uber revenue rose 18 % per month, and last year their staff size expended to more than 375 people. a start-up convention in New York
In fact, at the start-up convention of New York in 2013, Benchmark 's Bill Gurley, as the investor of eBay and Uber, said that Uber developed more rapidly than eBay.
What makes Uber expended so rapidly? Are there any secrets that we can learn from Uber?

The technology strategy of Uber

1.Wow experience
If you want to have a luxury experience, all you need to do is opening Uber exclusive App. you can see the black car nearby. When you make sure to order a car, you see the driver's name, photograph, telephone number and time of arrival, so that you can assess time accurately. Since credit card is bound to register, the cost will be charged directly from the credit card. Uber attaches great importance to user's service experience, so in addition to simplifying the process, it also has relevant requirements for driver and car to enhance customer satisfaction and brand image, such as: the need to help passengers open gate , the car should be mainly black ,clean space and free of debris. Uber wants