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Ubicomp

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Essay Ubicomp

Dat is geen Punt(en) Ubicomp heeft een groot raakvlak. Je kunt het zo gek niet bedenken of je kunt Ubicomp ontdekken in het dagelijks dingen. En het verwerken ervan is ook niet meer zo moeilijk als het vooreen was. Sensoren en ander registratie apparatuur worden steeds goedkoper en kleiner waardoor je ze overal in kunt verwerken. Dit kan het leven een stuk makkelijker en leuker maken. De laatste tijd komt het woord gamification steeds vaker naar voren als je het over u Ubicomp hebt. Het technologie-onderzoeksbureau Garter heeft gamification in de lijst met hypes gezet. Hierdoor word het steeds vaker toegepast. Maar hoe werkt deze gamification nou eigenlijk. Is het een makkelijk truc om mensen te vermaken door de punten en achievements te geven of zit er een complexe gedrachtsverandering op basis van diepere menselijke psychologie. (1) Een van de meest evectieve systemen zijn de systemen die overeenkomen met de score& puntenengines uit de gamewereld. Deze systemen zijn gespecialiseerd in het meten van de gebruikers acties en geven hier geprogrammeerde feedback op. Maar wat hier wel een nadeel van is is dat het succes van de gebruikerservaring bij het design van de game. Je moet erg letten op hoe je de punten gaat geven aan de gebruiker. Hier zit natuurlijk ook wel een Mogelijkheid. Je kunt de voorkant van het spel keer op keer veranderen waardoor je een andere look en feel krijgt. Hierdoor kan je het zelfde spel aan meerdere doelgroepen aanpassen.(2) In marketing word ook al vaak gamification gebruikt, ook al zijn er marketeers die er nog niet heel er enthousiast over zijn, maar zien er wel potentie in. Bijvoorbeeld het betrokken houden en het gemotiveerd maken van je doelgroep. Het kan zelfs een manier zijn van problemen oplossen. (3) Er zijn een aantal verschillende type gamers. Ik denk dit interessant is omdat je game hier op moet aanpassen er moet iets zijn waar iedereen zich in kan vinden en een positieve en leuke beleving mee heeft. De vier types of player die men heeft aangenomen zijn: - Socializers - Explorers - Achievers - killers Wat je bij gamification maakt is niet iets nieuw maar je maakt iets anders. (3) Bij gamification verander je patronen van mensen die je normaal moeilijk te veranderen zijn. Je moet hun dagelijkse bezigheden veranderen door het altijd in hun leven zijn. Je gebruikt game mechanismen in een non game context. Je stimuleert gedag dat ze normaal niet zouden doen door het toekenen van punten. Er zijn een aantal motivaties waarom mensen mee zouden doen. Als eerste vinden mensen het leuk als ze een beloning krijgen als ze iets doen. Je geeft ze het idee dat ze het goed doen en goed bezig zijn. Dit kun je ook verkeert gebruiken waardoor je mensen verkeert gedrag aan leert. Maar als je het verantwoord gebruikt is dit een hele effectieve manier van mensen manipuleren.

Daarnaast zijn mensen heel erg commutatief. Ze willen beter zijn dan andere en daarom gaan ze letten op dingen waar ze punten voor kunnen scoren. Ze zijn de hele dag bezig om hun doel te halen en na een tijdje gat dit in hun patroon zitten waardoor ze het automatisch doen. De vraag is wel als je alles een game gaat maken, word het dan niet gewoon en moet alles een game worden. De oplossing hiervoor is om gamification exclusief te houden. Je wordt niet dood gegooid met verschillende games. Wat hier dan weer het probleem van is is dat je bedrijven niet kunt verbieden deze technieken te gebruiken. Wat je tegenwoordig ziet bij grote games al Call of Duty is dat ze elk jaar een nieuwe versie uitgeven met aantal toevoegingen. Door het jaar heen komen er steeds meer toepassingen bij. Hierdoor hou je het interessant voor de gebruikers.

(1) http://www.frankwatching.com/archive/2012/03/16/gamification-hoe-maak-je-het-effectiefvoor-jouw-organisatie/ Gepulseerd op : vrijdag 16 maart 2012 | 08:00 uur Gelezen op : zondag 04 november Gepubliceerd op : Christian Kromme (2) http://www.marketingfacts.nl/berichten/gamification-de-front-end-bepaalt-het-succes/ Gepulseerd op : 19 september 2012 Gelezen op : zondag 04 november Gepubliceerd op : Sven Cooler (3) http://www.marketingfacts.nl/berichten/20120127_gamification_serious_business/ Gepulseerd op : 30 januari 2012 Gelezen op : zondag 04 november Gepubliceerd op : John Meulemans

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