Free Essay

Underarmour Analysis

In: Business and Management

Submitted By aromero305
Words 2391
Pages 10
Under Armour Report
Andres Romero
Dr. Marifé Méndez

To: Kevin Plank, CEO, Under Armour
Re: UnderArmour Report and Recommendations
Date: February 18, 2014
In keeping with UnderArmour’s never ending pursuit to success, it is highly indispensable that necessary steps are to be taken in order to achieve a stronger position than existing competitors.
Through the years, the company is rapidly emerging as a competitive sports brand. Now almost at par with Nike and Adidas in terms of sponsorships, innovations, inter alia, some sports fans and the youth are being influenced by this new brand that gives them the equal athletic and durable feel they had with brands they previously patronized. The future is looking bright for Under Armour in this regard considering the fact that there are unlimited avenues and still unchartered waters waiting to be explored for the company to grow.
Verily, premises considered, respectfully indicated herein are three top priority issues that the Under Armour management needs to address. Included also are the recommended actions under each priority issue, viz:
Aggressive and Expansive Marketing
UnderArmour is a globally emerging brand that can now be seen just about anywhere, most especially in the US. Starting with its appealing logo, customers more often than not find the whole idea behind the brand attractive because of its aggressive but somewhat quaint looks that appeals directly to the masses. The fact that each product manufactured by Under Armour is of high quality allows it to go at par with the best brands on the planet. This is proven by the trust elite athletes give on the brand like the popular Tom Brady, baseball star Bryce Harper, Georges St-Pierre, the former undisputed UFC Welterweight Champion, Canelo Alvarez, a boxing champion, Stephen Curry, an NBA star playing for the Golden State Warriors (who, from being well paid in Nike, preferred Under Armour), and other pros. People can also see the brand being worn by sports teams like Tottenham Hotspur, Maryland Terrapins, and so on. All of these, by itself, market the brand. But its sufficiency remains to be the question since Nike is still at the top.
Regarding the Maryland Terrapin deal, which occurred in the year 2011, it is notable to state that the Google search on the brand alone increased by a drastic 60% (exclusive of the wrong-spelled “Under Armor”), as compared from the immediately preceding month from its debut at the Maryland game. During such rise, Nike’s search fell at about 20% (but still searched four times more than Under Armour). The graph (shown in Gaines, 2011) illustrates the 2011 search statistics.

Though the illustrated graph shows that Nike still has more searches, it is to be noted that when it was taken, Under Armour was relatively new and the drop for Nike was 20%. This would show that Under Armour is exceptional in terms of marketing their brand. Hence, if the public reception was good at that milieu, all the more that it can have better significance if marketing would be conducted aggressively at status quo. Under Armour’s potential must be fulfilled therefore, if it seeks to beat Nike as the top brand.
It should be additionally noted, however, that the above-stated data applies to the USA alone and there are still foreign countries that are not aware of the brand. This poses another issue since it is rare for a new brand to get accepted overseas like And1, K1X and PEAK, who are all known to perform poorly on international market. Although Under Armour hired Karl-Heinz Maurath, a former executive of Adidas, to manage its international market (Dreier, 2012) just last 2012, a concrete and reliable source as to Under Armour’s international impact remains to be at scarcity.
Marketing the brand can be made by several means like print media or TV ads. While the company does this already, a steady and a far more aggressive approach like Nike’s should be made – both nationally and internationally. It bears stressing that the recently unveiled Under Armour ad regarding the “I will” anthem has made a significant impact that caused great attention to the brand. That, plus the increased search after the Terrapin debut would most likely show a prospective positive result. A hyper aggressive marketing through different forms of media is a nice and ideal point to start with since the company, now more known, can venture into more public appearances to gradually enter into mainstream.
Second is going with the trend. It is probably now of common knowledge that Nike’s crazy colored footwear is currently taking the shoe trend like wildfire. The youth are wearing each shoe, albeit not matching at times, with pride since all star players like LeBron James, Kevin Durant and Kobe Bryant wears the same type of shoe. The good thing about Under Armour is that it went with the flow. Seeing Steph Curry, a relatively young player more within the age bracket of young fans, wearing the fun-colored Anatomix Spawn in the NBA surely appeals to consumers who might want to venture with a new and less expensive brand aside from Nikes (as an alternative shoe or as a completely new patronage).
Additional marketing on smaller products can also prove effective. A good example is to produce an innovative sports jug, arm band, or even head bands that could set the Under Armour brand apart (aside from its own apparels) from same items coming from competitors. Apropos to this additional marketing proposal is Nike’s Elite Socks. Nike’s socks alone earned $1 billion last 2012. It was reported that from that staggering amount, most of it was earned through the sales of Nike Elite socks, which currently sells for about $14-20 a pair (cited in Siemers, 2013). Therefore, if Under Armour can target a specific item that it can innovate to a level so as to be considered as highly unique as Nike Elite socks are, it can generate a substantial amount of income from that additional market. But this does not imply that the company veers away from sock production, since its designed socks are as effective as Nike’s and can be sold well considering the brand name.
Innovations and Technologies
As it stands, Under Armour’s most expensive shoe costs roughly at around $100 up and never reaches $200, as compared to Nike’s, whose signature kicks pegs at an average price of $200 or more. While the price difference might be glaringly different, it might be susceptible to two interpretations:
First, more customers might shift to Under Armour since it offers cheap, innovative and aesthetically pleasing shoes. This is very likely since a shoe for the masses is sought for by the collective consciousness of urban lifestyle. Second, some might find it too cheap that it can be labeled as something “cheap.” The second aspect might be a source of conflict and issue, but why and how? The foregoing graph (YCharts Staff, 2012) would show the following figures:

The graph shows that last 2012, Under Armour’s P&E Ratio were higher than that of Nike’s. This, at first sight, is promising. But a closer look would reveal that as time passes, Under Armour, while still higher than Nike, cooled its hype down subsequently. What might the cause be?
A case at point is Starbury, the sports brand of the basketball star, Stephon Marbury. The said brand sold shoes for a very cheap price of $15 a pair. At first, public reception was nice and the brand sold very well, even acquiring sponsors like Steve Francis and Luis Da Silva. But a subsequent quality test conducted in 2007 showed that Starbury is of inferior quality (Consumer Reports, 2007), contrary to its owner’s claim that each Starbury shoe is made using the same materials that high-end sneaker companies use. All negative speculations and conjectures regarding Starbury were then confirmed. The said test is only one of those that caused a sudden reverse on Starbury’s promising future as a price-friendly shoe.
Applying the stated premises and graph on Under Armour, it might be possible that the relatively “un-noisy” features of Under Armour are the culprit to the slowing of its growth. Because unlike Nike’s flywire, flyknit, lunar foam, hyperfuse technologies, Under Armour’s Micro G, Zephyr Technology, etc. sounds less familiar to a reasonably knowledgeable person. Worse, a simple and isolated case of an unsatisfied customer can prove fatal to Under Armour’s name since public knowledge regarding its technologies is wanting.
Another issue that might show possible criticism to Under Armour’s capacity to innovate is the suit Adidas filed just this year regarding the alleged infringement by the former company. It involves the so-called MapMyFitness technology. Adidas claims that Under Armour’s new release contained its patented features from a previous workout technology.
At a 2013 interview, Steve Battista, the VP-brand creative of Under Armour, disclosed that the company increased its expenditure at a rate of roughly 20% to keep up with its growth and further boost the campaign to show its innovation, that time through the anthem “I will” (Zmuda, 2013). While the said video somewhat increased awareness to the brand’s innovations, an additional spice of marketing will bring Under Armour’s technologies in a better position. A good example is the usual practice of Nike conducting huge press releases, with all the athletes and media, lecturing what specifics a particular technology has. One of the main reasons as to why the public knew of Nike and Adidas’ main technologies is that they were informed of it through athletes sitting down with the shoe creator, both of them sharing the features of the shoe. If Under Armour can do this consistently with one of its fairly popular athlete, a substantial portion of the public will surely know.
Another recommendation is an added and improved research and development center. The current technologies of Under Armour are beneficial to athletes, yes, but it could be supplemented and augmented with more technologies. Pertinent investments can always be made for the overall improvement of the brand. One simple way (out of the many ways) to do this is to create adaptations of a technology made by a competitor, without having to infringe upon their intellectual property rights. For example, when Nike sought to improve the light shoe trend with its lunar foam and fywire technology, Adidas complemented this with their Crazy Lights line. Under Armour, in turn, can invent or come up something that would complement the two technologies.
Creativity on the part of the research and development department is the key here to avoid lawsuits like that filed by Adidas.
Under Armour, like all sports companies, promotes the brand by sponsoring athletes. Its notable acquisitions include Canelo Alvarez, Bryce Harper, Tom Brady, Ray Lewis, Georges St-Pierre, Stephy Curry and Lindest Vonn. But other than the stated high profile names, some sponsors of Under Armour are athletes that are non-household names like rookies, journeymen of the league, bench warmers, and whatnot. This is of course a reality most emerging brands encounter. But in its current position, Under Armour is in a situation where it can sustain a great number of athletes that can help the brand develop into something bigger.
Another issue is the tendency of some athletes not to commit with the brand, like DeAndre Jordan, who recently returned to Nike after a brief stint with Under Armour (Schalk, 2013). Though it does not directly imply the brand’s quality and whatnot, the fact that an emerging star immediately shifts takes some shine away from the brand because it can serve as a subjective factor consumers might take into account in purchasing the brand, e.g., while purchasing, a buyer might ask himself, “If DeAndre, my hero, shifted to Nike from UA, then why should I purchase this Anatomix?”
The recommendation from this aspect is fairly predictable. Under Armour should actively engage into sponsorship agreements with various players and give fair compensation and perks to maintain commitment with the brand. On the other side of the spectrum, the brand can also nurture young talents by engaging into close relationship with up and coming young stars as an ulterior motive to secure a future deal with them.
To further enhance with their sponsorships and prospective market, Under Armour can release a signature line for a specific sponsor athlete who achieves a certain level of popularity, like Canelo Alvarez or Georges St-Pierre, who are both champions – of boxing and MMA, respectively. Fans of both athletes are sure to patronize the signature line considering the fact that it bears the champion’s (or a highly popular athlete) name. Once a specific line gains enough hype, then the brand can expand the product of that specific athlete by manufacturing trainer shoes, shirts, hoodies, even socks bearing the athlete’s name.
This last recommendation has a two-fold purpose – it makes the sponsor even more loyal to the brand and at the same time, it encourages other athletes to consider Under Armour as a sponsor since like Nike or Adidas, it can effectively sustain a signature line.

Consumer Reports. (2007). A Cheap Chic Shoe Scores Points. Retrieved February 18, 2014 from
Gaines, C. (2011). CHART OF THE DAY: Maryland's Uniform Gamble Was A Hit For Under Armour. Business Insider. Retrieved February 18, 2014 from
Siemers, E. (2013). Nike Capitalized on Athletic Sock Trend. Portland Business Journal. Retrieved February 18, 2014 from
Schalk, Y. (2013). DeAndre Jordan Back to Nike at Clippers Media Day. CounterKicks. Retrieved February 18, 2014 from
YCharts Staff (2012). Nike Seems Pricey -- Unless Compared to Lululemon and Under Armour. YCharts. Retrieved February, 2014 from
Zmuda, N. (2013). Under Armour Unveils Anthem to Kick Off Its Biggest Ad Push. Advertising Age. Retrieved February 18, 2014 from

Similar Documents

Premium Essay

Industry Stock Analysis Nike, Underarmour

...Mgt. 12/17/15 Nike Inc. NKE $126.30 Dec. 13th Close 2. Nike Incorporated is the worlds largest producer of exclusively branded footwear, clothing and sports apparel such as cleats, shoes, socks, shirts, pants, etcetera. The logo for Nike was created back in 1971 around the start of the business. By the late 70’s Nike was evaluated at 210 million dollars. As of today Nike has surpassed revenues of over 30.6 billion dollars and continues to grow. Approximately 77 percent of Nike’s sales in the past year has been wholesale, with 23 percent accounting for direct selling to customers through the Nike webpage, as well as affiliate outlets. Around 64% of Nikes revenues are generated from sales of shoes. As you will see in the analysis Nike is steadily growing in the high single digit growth in revenues and earnings per share. Nike Inc. has 6 notable regions of distribution: North America (48% 2015 revenues), Western Europe (20%), Central & Eastern Europe (5%), Greater China (11%), Japan (3%), and emerging markets (14%). As far as retail distribution locations are concerned, Nike has 33 factory overstock outlets around the United States and 73 abroad employing 185 different operations factory stores in the United States, and 512 internationally. American labor by number of factory outlets account for 26.5% of the total production of goods. In the five years since 2011, this company has experienced compounded annual growth rate for revenue EBIT of 9.9% and......

Words: 898 - Pages: 4

Premium Essay

Nike vs Underarmour Innovation Strategy Analysis

...Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by So now there are two key innovators on the......

Words: 2728 - Pages: 11

Premium Essay


...QA Concept Introducing LoadRunner  • Why should you automate performance testing?  • What are the LoadRunner components?  • Understanding LoadRunner Terminology  • What is the load testing process?  • Getting Familiar with HP Web Tours  • Application Requirements  The Power of LoadRunner  • Creating the Load Test  • Running the Load Test  • Monitoring the Load Test  • Analyzing Results  Building Scripts  • Introducing the Virtual User Generator (VuGen)  • How do I start recording user activities?  • Using VuGen’s Wizard mode  • How do I record a business process to create a script?  • How do I view the script?  Playing Back Your Script  • How do I set the run-time behavior?  • How do I watch my script running in real time?  • Where can I view information about the replay?  • How do I know if my test passed?  • How do I search or filter the results?  Solving Common Playback Problems  • Preparing HP Web tours for playback errors  • How do I work with unique server values?  Preparing a Script for Load Testing  • How do I measure business processes?  • How do I emulate multiple users?  • How do I verify Web page content?  • How can I produce debugging information?  • Did my test succeed?  Creating a Load Testing Scenario  • Introducing the LoadRunner Controller  • How do I start the Controller?  • The Controller window at a glance  • How do I modify the script details?  • How do I generate a heavy load?  • How do I emulate real......

Words: 468 - Pages: 2

Free Essay

Preparing Business Scenario Analyses

...Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and make work. • The Process of Analyzing a Case 1. Read and study the scenario thoroughly and efficiently. Read the scenario once for familiarity, noting issues that come to the forefront. Read the scenario again. Determine all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 2. Isolate the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 3. Analyze and evaluate alternatives. a. Once the problems and issues are isolated, work at gaining a better understanding of causes. In what area of the unit do the problems exist? Why? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (e.g., planning, communication), human behaviors, and/or exhibits (e.g., financial statements,...

Words: 505 - Pages: 3

Free Essay

Pest Analysis

...PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them. It can also lead to grabbing short-term solutions that, if they do not exacerbate problems, certainly ignore the longer term. In the business world pressure is often applied to take decisions quickly, acting on judgement and instinct rather than careful analysis. There are many driving forces in the external environment that might impact on your business. These can be categorised as: • Social; • Technological; • Economic; • Environmental; and • Political. Social forces Social forces include, for example, changing demography and education, etc. The population in Western Europe is relatively static, but the age bands are changing. The number of older people, for example, is growing rapidly. Technological forces Technological forces are changing dramatically quickly. What effects will this have on your production, marketing and distribution plans? Depending on your market, technology might either raise or lower entry......

Words: 371 - Pages: 2

Free Essay

Anaylsis for Emc

...Fall 2015: Industry Analysis in Emerging Markets Your role in this analysis is to work with your team and to look at emerging technologies. From autonomous drones to emergent AI to 3D printers, you are going to research and get a better understanding of our fast-approaching technological future. Scientific American compiled the Top 10 List of Emerging Technologies for 2015. You can start here, but you are not limited to these technologies. You must choose an emerging industry, and will analyze the history of this technology and its industry, the trajectories of the technology, the key competitors, and the trends in the market. The end goal is to develop a comprehensive understanding of the industry, the competitive landscape, emerging trends to watch in the future, and an overall assessment as to the attractiveness of this industry. Your final deliverable for this project will be an in-class presentation, due April 26th. 1) What SIC/NAICS code does your industry fall under? 2) Describe your industry- a. Provide a brief history of your industry. (You may use a timeline in a separate appendix) b.  List and describe the characteristics of the products your industry offers in the marketplace. c. Who are the key competitors in the industry? d. What are the main differences between the products offered by key competitors? e. What strengths & weaknesses (capabilities, complementary resources, related intellectual property, etc.)...

Words: 430 - Pages: 2

Premium Essay

Service Marketing

...http://www.mysensex.comPESTLE « Pestle Summary: India | Main | Pestle summary: USA » 03/28/2009 Pestle Summary China Well, I guess this is where I get controversial, at least a bit. There are others who have predicted that China was in for a tough ride over the past few years, but they mostly got ignored, or were proven wrong by events. And, to a certain extent, if you cry doom long enough you'll always get proved right, given the laws of entropy. So this is a bit 'faux' controversy... This is the introductory note taking exercise for a Pestle analysis of China, drawn on conventional internet sources such as Wikipedia, the CIA World Factbook and Nationmaster. China is the most populous country in the world, with 1.34 billion people. It has the third largest GDP, with $4.84 trillion, behind Japan and the U.S. Like India, the currency and conditions make it useful to look at some statistics using Purchasing Power Parity, which bumps up China's GDP to $7.8 trillion, which would move it ahead of Japan. It also is the second in the world in annual military spending, although that needs a bit of context, as the world's number two spends about 15% of what the world number one (USA) spends. But with PPP, that looks like more money, and insofar as it is used to pay salaries, rather than buy Israeli rocket parts, PPP is valid in this context too. China is badly governed by the Communist Party, and in my five-year Pestle forecast I will be making the case that misgovernance......

Words: 1059 - Pages: 5

Free Essay


...McCauley, COO * Hugh McCauley, COO of Riordan has sent a service request to us. The service request SR-rm-022 stats that Riordan wants to make improvement on their current HR tools. They are currently using a variety of HR tools and would want’s us create one integrated application. To do this we will have to do a system analysis of their current system. An analysis will be made with recommendations to upgrade and consolidate their system. * The service request is basically a project statement. This is a document from the customer who clearly states what the project should deliver and outline the high-level work required for completing this project * (SR-rm-022). Riordan Manufacturing has 550 employees worldwide and has projected earnings of $46 million. It is a fortune 1000 enterprise with $1 billion in excess revenues. It is wholly owned by Riordon Industries and based in San Jose , California. * . We will use the joint application design (JAD) for our system analysis, this should help keep the analysis efforts to a minimum. Fact finding is at the core of system analysis. Interviewing of individuals who understand the current system and any known issues, including future activities needed. To do this observation of how data is handled and how this is used for their jobs. Through study of the documents, policies, and procedures in reference to the system. * Interviewing and......

Words: 397 - Pages: 2

Free Essay

Hr Stratgey

...29th, 2013 Angela Lucente Planning For People Job analysis is an important process, any organization used to use it in order to collect information and data about required skills, level of education, work environment, responsibilities, and the duties to create a job description, recruiting plans, and performance development planning (Susan M. Heatfield, 2013). Once job analyses are updated as described, a summary of the results is normally prepared in writing in the form of a job description (Wayne F. Cascio, 2010). According to my reading chapter five about job analysis process. There are some topics I felt comfortable with, such as alternative perspectives on jobs. This topic add to my knowledge many information and explained how jobs are important to organizations, what is the highly unusual jobs that some organizations required it, and distinguish job analysis form job design (Wayne F. Cascio, 2010). On the other hand, I struggled with topic job requirements because there are many methods created in order to study job requirements and none of them alone is sufficient. Thus, it is essential to integrate this methods to obtain the results of the tasks and duties of a job (Wayne F. Cascio, 2010). It is not that easy to implement the methods of job analysis, such as job performance, observation, interview, critical incidents, and structured questionnaire, those are the most five common methods of job analysis and each one of those takes time and effort to achieve......

Words: 321 - Pages: 2

Premium Essay

Job Analysis Examination

...------------------------------------------------- Running header: Job Analysis Methods ------------------------------------------------- Abstract Examination of different methods utilized to create a comprehensive job analysis, including advantages and disadvantages of all approaches. There are several methods that can be utilized to create a comprehensive job analysis. A job analysis provides a better understanding of the positions within an organization, which will allow the recruitment process to be more focused, consistent and thorough. The first method that can be employed to create an effective job analysis is the Critical Incidents Technique. This technique identifies circumstances that arise in a current position, what action was taken, and the consequences of the action, to identify the effective and ineffective behaviors in job performance. These critical situations are documented by interviewing former jobholders, supervisors, or by reviewing documents and logs from the job. Job duties are examined, and then critical incidents are identified to determine poor or good performance issues related to a specific job requirement. This technique is useful for covering job events that may not be covered in a general job description. Identifying atypical circumstances that may arise in a position can aid in finding a candidate that would be an ideal fit. Reviewing these critical incidents also enable the recruitment process to be shaped to include more pointed......

Words: 916 - Pages: 4

Premium Essay

Google Car accomplish that soon, also technology is to expensive. Other companies building autonomous cars said that they are working on vehicles that will be able to safely make that switch. Volvo says that it expects to have its cars tested on city streets by 2020. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google? Environmental Scanning (external and internal analysis): PEST Analysis After reading the case study Google car I have used the PEST analysis model in which the following was concluded: 1. Political Factors: Government’s regulations on automobile transportation are one of the major aspects in Google's car that have legal barriers. Due to that most of the governments do not have specific laws for self-driving vehicle and there are no federal standards for autonomous cars special permission in all US states adjusted for road test. Laws need to be adapted to accidents liability for insurance purposes. 2. Economic Factors: Cost is a concern, due to the investment in technology required to be adapted to cars an estimated of $150,000 in equipment. The consumers are not willing to spend more than $3,000 for autonomous driving......

Words: 479 - Pages: 2

Free Essay

Vaan Lan

...implementation actions you recommend should be explicit and thoroughly explained. Occasionally, careful evaluation of implementation actions may show the strategy to be less favorable than you thought originally. A strategy is only as good as the firm's ability to implement it effectively. Therefore, effort to determine effective implementation is important. Process Issues You should ensure that your presentation (either oral or written) has logical consistency throughout. For example, if your presentation identifies one purpose, but your analysis focuses on issues that differ from the stated purpose, the logical inconsistency will be apparent. Likewise, your alternatives should flow from the configuration of strengths, weaknesses, opportunities, and threats you identified by the internal and external analyses. Thoroughness and clarity also are critical to an effective presentation. Thoroughness is represented by the comprehensiveness of the analysis and alternative generation. Furthermore, clarity in the results of the analyses, selection of the best alternative strategy, and design of implementation actions are important. For example, your statement of the strengths and weaknesses should flow clearly and logically from the internal analyses presented. Presentations (oral or...

Words: 305 - Pages: 2

Premium Essay

Pest Analysis Italy

...BLEND TWO COUNTRY ANALYSIS ITALY Task: You will carry out an analysis of Italy today in order to have a general idea of its current state of affairs. To do this you will visit several sites to gather the necessary information. This information should then be transferred in note-form onto the table below. You will then use these notes to give a short, informal presentation during the following class session. Procedure: You will use a well-known analytical tool: THE PEST ANALYSIS. Although this tool was originally created for the business environment, it is now used in many sectors to analyse organisations, projects and systems. STEP ONE: WHAT IS A PEST ANALYSIS 1. First you need to find out what a PEST analysis is: Go to Read quickly through the information and write short answers to the following questions: What sort of picture does a Pest analysis offer? Why is it important to take these factors into account? What are some common uses of the Pest? In what situation might you use a Pest in your own professional context? The Table below gives some of the indicators which may be relevant for each category. Can you think of any other factors to consider? Add them to the corresponding column. PEST ANALYSIS TEMPLATE Political / Legal Economic Social Technological - Government organisation / attitude - Economic growth (overall; by industry sector) -......

Words: 615 - Pages: 3

Premium Essay


...participated voluntarily in the study? * Was institutional review board approval obtained from the agency in which the study was conducted? Data Collection * Are the major variables (independent and dependent variables) identified and defined? What were these variables? * How were data collected in this study? * What rationale did the author provide for using this data collection method? * Identify the time period for data collection of the study. * Describe the sequence of data collection events for a participant. Data Management and Analysis * Describe the data management and analysis methods used in the study. * Did the author discuss how the rigor of the process was assured? For example, does the author describe maintaining a paper trail of critical decisions that were made during the analysis of the data? Was statistical software used to ensure accuracy of the analysis? * What measures were used to minimize the effects of researcher bias (their experiences and perspectives)? For example, did two researchers independently analyze the data and compare their analyses? Findings / Interpretation of Findings * What is the researcher’s interpretation of...

Words: 363 - Pages: 2

Free Essay

Ecn 400 Week 6 Macroeconomic Indices Contact us at: SUPPORT@ACTIVITYMODE.COM ECN 400 WEEK 6 MACROECONOMIC INDICES ECN 400 Week 6 Critical Thinking: Macroeconomic Indices Critical Thinking: Macroeconomic Indices (70) Begin working on your Portfolio Project by researching and selecting an article for your analysis. Appropriate articles are those that: • Are no older than six months old • Contain at least three general economic principles • Contain at least three to five macroeconomic indices. • Submit an outline that provides information on your article and the three general economic principles and the three to five macroeconomic indices you will be discussing in your Project. ECN 400 WEEK 6 MACROECONOMIC INDICES To purchase this visit following link: Contact us at: SUPPORT@ACTIVITYMODE.COM ECN 400 WEEK 6 MACROECONOMIC INDICES ECN 400 Week 6 Critical Thinking: Macroeconomic Indices Critical Thinking: Macroeconomic Indices (70) Begin working on your Portfolio Project by researching and selecting an article for your analysis. Appropriate articles are those that: • Are no older than six months old • Contain at least three general economic principles • Contain at least three to five macroeconomic indices. • Submit an outline that provides information on your article and the three general economic principles and the three to......

Words: 834 - Pages: 4