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Understanding Business Research Terms and Concepts Part 2

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Understanding Business Research Terms & Concepts: Part 2
Scott Allen
RES 351
08/18/2014
Kim Gravelle

Understanding Business Research Terms & Concepts: Part 2 “The research design is the blueprint for fulfilling objectives and answering questions. Selecting a design may be complicated by the availability of a large variety of methods, techniques, procedures, protocols, and sampling plans. (Cooper & Schindler 2014 p. 82). Next, the details of the study must be positioned in place. For example, will the researcher use primary or secondary data, surveys, experiments, or a combination of methods. Next, what will be the types of questions will be posed, open-ended or closed? If surveys and questionnaires are used what type of a scale will be used to measure the results; a rating scale, semantic differential, or a Likert scale? Also, the researcher must decide on whether to do sampling or perform a census. It is easy to see that the design method is what pulls the entire research process together; if the research question is the foundation, then the design processes utilized are the walls used to support the process itself.
Descriptive statistics is the analysis of data that helps to describe the data in such a way to give relevance or show patterns, much like a census does. The researcher presents the data in a meaningful way like in statistical or graph form making it simple to understand. A census is an examination of all components that make up a population. If a researcher could study an entire population, he or she could accumulate all data needed for the study, however that is almost always impractical. Having access to census data are priceless, or perhaps a better term is pricey. Inferential statistics allows the researcher to take samples of the population and perform estimations and hypothesis tests along with formulating associations...

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