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Understanding Business Research

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Understanding Business Research
Cherise Tholmer
RES/351
June 20, 2015
Dr. Linda Wright

Understanding Business Research
Business research is “a systematic inquiry that provides information to guide managerial decisions” (Cooper & Schindler, 2014, p. 4). When making business decisions, it is imperative that the researcher is clear on the terms that are being used. There are different methods that are applied to conduct the research that vary from topic to topic. Many researchers sometimes use the wrong research method to when conducting business research because they do not understand what method and variables to use. This paper will explore two different articles, one using quantitative research methods and one using qualitative research methods, evaluate their strengths and weaknesses and how they can be used more effectively when combined.
Quantitative research “attempts precise measurement of something”(Cooper & Schindler, 2014, p. 146) that in business research “methodologies usually measure consumer behavior, knowledge, opinions or attitudes” ” (Cooper & Schindler, 2014, p. 146). Article one titled Assessing the Effectiveness of Mental Health Courts: A Quantitative Review is a study where meta-analytic techniques are used to answer the main objective which is “to provide a clearer picture as to whether mental health courts are an empirically efficacious intervention for a significant health and criminological problem” (Sarteschi, Vaughn, & Kim, 2011, para. 1). This article uses meta-analysis, which is a nonintervention research while also using a correlation approach to solving their purpose statement
Qualitative research “includes an array of interpretive techniques which see to describe, decode, translate and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social...

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