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Understanding Consumer Behaviour

In: Business and Management

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A dissertation submitted in partial fulfilment of the
Requirements for the award of the degree of


Register No. 1528606

Under the guidance of

Institute of Management
Christ University, Bangalore
March 2016


I, Aman Aggarwal, hereby declare that the documentation titled “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is submitted for the partial fulfillment of the requirement of the award for the award of the MBA (Marketing) is my sole project work and has been carried out under the guidance of Prof. Dilip Chandra, Professor, Christ University, Bangalore. I also declare that this dissertation has not been submitted for any degree, diploma or fellowship or any other title in this University or any other university.


Aman Aggarwal
Reg. No. 1528606
CUIM, Main Campus



This is to certify that this research report on “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is a bona fide work of Aman Aggarwal, under my guidance and support. This research report is a part of MBA (Marketing). The work done and content is genuine with respect to the information and data collected.


Prof. Dilip Chandra


I am indebted to many people who helped me to accomplish this dissertation successfully. First, I thank the Vice Chancellor Dr. Fr. Thomas C Matthew of Christ University for giving me the opportunity to do my research project.
I thank Fr. Thomas TV, Director and Prof. Kshetrangana, Head- Marketing of Christ University Institute of Management for their kind support.
I thank Prof. Dilip Chandra, for his support and guidance during the course of my research. I remember him with much gratitude...

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