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Understanding of Retail

In: Business and Management

Submitted By selfishjo
Words 10202
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.Tomaszewska J.

Retail from the inside.

Retail is the sale of goods to consumers, not for resale, but for use and consumption by the purchaser. The retail transaction is at the end of the supply chain. Manufacturers sell large quantities of products to retailers, and retailers attempt to sell those same quantities of products to consumers. Retailers can be categorizing by a type of products which they are selling, such as food, clothes, shoes, home care, garden accessories, jewellery, newspapers, non-specialist, chemist and toys. We can also categorize retailers based on the number of products lines and the number of different products within a product line of the products they carry. We can split retailers in to three different groups such as:
General Merchandisers – These retailers carry a wide range of product categories though the number of different items within a particular product line is generally limited
Multiple Lines Specialty Merchandisers - Retailers classified in this category stock a limited number of product lines but within the categories they handle they often offer a greater selection than are offered by general merchandisers. For example, a consumer electronics retailer would fall into this category.
Single Line Specialty Merchandisers – Some retailers limit their offerings to just one product line, and sometimes only one product. This can be seen online where a relatively small website may sell a single product such as computer gaming software. Another example may be a small jewelry store that only handles watches.
Stores are also categorized by the type of retailer they actually are, it quite simple to find out in what type of store are you doing your shopping, and where you are able to buy everything you actually need at once. We can…...

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