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Understanding Retailing Unit 29

In: Business and Management

Submitted By mjhusain
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P4 - Identify the competitive factors in the retail environment a selected organisation faces
In this assignment I will identify what competitive factors and changes Tesco faces in the retail sector and how it might respond to these under the following headings; retail environment using PESTEL, and competitive environment based on overcoming barriers to entry, pricing, new markets and mobile population. In this assignment I will be talking about how Porter’s five forces are being used by Tesco.
By using PESTEL we can see the changeable environment in which Tesco functions.
PESTEL
Political
Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are certain rules and regulations which must be followed by Tesco. Employment law is one of the laws which must be adhered to otherwise Tesco may be prosecuted for this. Tesco offer a variety of jobs like high flexible, low paid, highly skilled, high paid and local based jobs. Tesco also offer jobs to students, elderly people, disable people and mixed race people. The reason behind this is so that they follow the employment legislation and don’t break no laws. Tesco has been able to move over into China which has allowed them to break the barrier and move into the world’s most profitable market with over 1.3 billion people according to the Straits Times 2010. Tesco signed a settlement in 2009 which qualified them to set up stores in shopping malls in China. They opened 18 new markets in china in 2010. Tesco’s growth in international business was on the increase and accounted for one quarter of the business’s turnover.
In 2004 10 countries joined the European Union (EU) which allowed Tesco with a stand to grow its selling network across the EU.
Economic
Economic factors are important to Tesco because it affects the buying

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