Premium Essay

Uni Rolo Film

In: Film and Music

Submitted By hannahlouise93
Words 8927
Pages 36
Thank You
For downloading the ROLO Brief & Filmmaker Pack Along with the brief, you will find the following forms: ! ! ! Filmmaker Agreement Form Talent Release Form Music Release Form

Please make sure that you complete these forms and submit them, via www.MOFILM.com/CCA, as soon as you have uploaded your entry. Please note you need to upload your film first so that you can get the MOVIE ID number to include in the filmmaker agreement. We hope that you enjoy making your entry. If you have any questions, would like any advice or feedback on your concept, then please just ask! You can also get feedback on your entry before the contest closes so you can make changes. All you need to is upload it before the deadline and then ask. You can get our attention by emailing us at support@mofilm.com, on twitter, @MOFILMUGC or on Facebook, www.Facebook.com/MOFILM. We’ll respond in enough time so you can make edits.

! ! !

ROLO$Filmmaker$Brief$ Background$ Launched!over!70!years!ago!ROLO!is!one!of!the!most!iconic,!well;loved!confectionery!brands! in!the!UK.!It’s!not!just!the!iconic!product!and!packaging!that!makes!it!loved,!it!also!has!one! of!the!highest!ever!recalled!advertising!straplines!with!“do#you#love#anyone#enough#to#give# them#your#last#ROLO?”#This!unique!positioning!was!developed!and!advertised!through!a!10; year!campaign!in!the!1980’s,!and!truly!cemented!ROLO’s!positioning!and!associations!with! love,!romance!and!a!little!bit!of!humour.! This!campaign!resonates!strongly!with!our!core!ROLO!consumers!(adults!30+)!and!our! opportunity!is!to!rekindle!that!association!and!love,!whilst!attracting!the!next!generation!of! ROLO!consumers.! Original!launch!campaign:!http://youtu.be/5x8z9I3mu0o!! Insight$ “When!you!are!down!to!your!last,!delicious!ROLO,!it!has!to!be!someone!extra!special!that!...

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