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Unilever Case Study

In: Business and Management

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Team Project
Unilever: HRM Strategies
Unilever HR Team
Fengho
Natalya
Raul
Acsenda School of Management
Professor: Pomponia Martinez, M.A.M.
BHRM490: HRM STRATEGIES AND WORKPLACE DEVELOPMENT
April 28, 2015

Table of Contents

Introduction………………………………………………………………………………3
Strategic Directions and Priorities………………………………………………………4
Strategic Action Plans……………………………………………………………………5
Forecasting and SWOT Analysis…………………………………………………………5 Alternative 1 (hire more employees)………………………………………………7
Alternative 2 (create Green technology inspires innovative products)…………….8
Alternative 3 (new techniques to help increase its productivity)…………………..8
Alternative 4 (technological advancement “Automation and Robotics”)………….9
Recruitment………………………………………………………………….………….…10
Training and Development……………………………………………………………….11
Sustainable living plan ………………………………………………………………….15
Performance Management…………………………………………………………………17
Recommendation …………...……………………………………………………………18
Conclusion………………………………………………………………………………….19
References………………………………………………………………………………….19

Introduction
Unilever is a multinational company, headquartered in London and Rotterdam. Its products include cleaning agents, personal care, food and beverages. Among their brand are Dove, Axe, Rexona, Magnum and other. The company operates in more than 190 countries and is used by over 2 billion people every day. Their main competitors are Nestlé, Procter & Gamble, L’Oréal, Danone. Unilever is publicly traded under the sign of UVLR.
Unilever business is guided by righteousness and honesty through compliance with the various laws in relation with the operation of the business in different regions of the world. In addition, the company ensure that employees while with the company must live and enjoy a decent life, fun-working environment, personal and professional growth, social and ecological...

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