...Running head: Marketing Plan The Stampin’ Room Rhonda Sarli Keller School of Management TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 6 2.3 Competition 7 2.4 Product (Service) Offering 9 2.5 Keys to Success 10 2.6 Critical Issues 11 3.0 Marketing Strategy 11 3.1 Mission 12 3.2 Marketing Objectives 12 3.3 Financial Objectives 13 3.4 Target Markets 13 3.5 Positioning 16 3.6 Strategies 16 3.7 Marketing Mix 18 3.8 Marketing Research 19 4.0 Controls 20 4.1 Implementation 21 4.2 Marketing Organization 21 4.3 Contingency Planning 21 5.0 Conclusion 22 Appendix A 23 References 24 1.0 Executive Summary Scrapbooking is an amazing way of taking those photos that are collecting dust and displaying them in a way that is creative, colorful, and decorated with all sorts of embellishments. This idea of storing pictures in a scrapbook has been around for a very along time. Most of the products that are available such as acid and wood-products used in paper can damage the photographs. New technology has come along in recent years that include acid-free paper and has revolutionized the method of preserving photos. Scrapbooking has become a popular hobby and can help to tell a story. Card-making has also become a popular hobby and the same supplies that are used in scrapbooking can also be used...
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...employers and job seekers about wage rates, conditions of employment, level of competition, and job location. MRF Madras Rubber Factory, popularly known as MRF, is a major tyre manufacturing company located in Chennai, Tamil Nadu, India. The name was later changed as "Manorama Rubber Factory". MRF is mainly involved in making vehicle tyres. It is India's largest tyre manufacturing company, and among the dozen largest worldwide. It exports to more than 65 countries.MRF is the sister concern of the leading malayalam daily "Malayala Manorama".The founder of the MRF, Mr.K.M.Mammen Mappilai was the brother of late Mr.K.M.Mathew, ex-chief editor of "Malayala Manorama" Natural rubber is produced primarily in three countries: * Thailand * Malaysia * Indonesia A leader in the category MRF holds the No.1 position for the last 21 years. Established as toy-balloon manufacturing company in 1946 by KM Mammen Mappillai, MRF quickly emerged as the leading maker of tread rubber. Since then, the company hasn't looked back. The fact that it is the first tyre company in India to reach a turnover of 5000 Crores is testament to its dominance of the industry Services MRF offers a whole host of services to its customers, ranging from helping them pick the tyre of their choice to helping them maintain their vehicle. T & S MRF T&S is a one stop shop for a unique tyre shopping experience. An experience that's fun and enjoyable for the whole family. T&S stocks the entire range...
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...Rubbermaid has won several awards for their marketing innovations. The company is well-known for its synthetic rubber materials and the application of those materials to develop innovative products that has led to the creation of profitable products. The case mentions three innovative and unique products developed by Rubbermaid. The director of product management had stated that consumers had been requesting for help in organizing the garages and suggested that storing tools efficiently was the number one complaint by homeowners about garages. So, the first product discussed was the Tool Tower, which was a plastic rack designed to hold long and short handle tools in one place. It was easy to assemble and required little space. Customers loved it! The next product discussed was the High-Heat Scraper, which came to be when a Rubbermaid business team noticed that chefs preferred synthetic rubber scrappers instead of metal spatulas when using nonstick cookware. Rubbermaid took the initiative and developed a new scraper of pliable synthetic rubber. The product was perfect and could sustain temperatures to up to 500 degrees. The last innovative idea the case discusses is the Hardware Blue. Rubbermaid came to know that there was an increase in tool boxes and workshop organizer purchases and wanted to test how women shoppers would react to different colors. With the utilization of focus groups, Rubbermaid discovered a new color. Hardware Blue outsold all other colors and appealed to both...
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...Venture Plan Table of Contents Page Executive Summary.............................................................................2 Business Strategy................................................................................5 Market Analysis....................................................................................6 Products and Services..........................................................................7 Business Operations.............................................................................8 Management and Ownership................................................................9 Organizational Design...........................................................................10 Financial Projections.............................................................................11 Detailed Financial Assumptions............................................................12 Conclusion............................................................................................13 Bibliography..........................................................................................14 I. Executive Summary Recycling tires is another major environmental problems, and make them disappear, once used, is a major problem. The mass production...
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...INTRODUCTION Leadership is the ability to evaluate and or forecast a long term plan or policy and influence the followers towards the achievement of the said strategy. Job satisfaction is the level of contentment a person feels regarding his or her job. This feeling is based on an individual's perception of satisfaction. Job satisfaction can be influenced by a person's ability to complete required tasks, the level of communication in an organization, and the way management treats employees. There are often two different levels of job satisfaction: affective job satisfaction and cognitive job satisfaction. Affective job satisfaction is a person's emotional feeling toward the job as a whole. Cognitive job satisfaction is how satisfied a person feels concerning an aspect of his or her job, such as pay, hours, or benefits. The connection between leadership and job satisfaction is a factor of the business culture that can have far-reaching consequences. In the best of scenarios, managers and other leaders within the company structure inspire employees to take pride in their work and also feel competent in the tasks they are assigned. This goal is pursued using a number of different strategies, helping to create a working situation that enhances employee satisfaction in general, and satisfaction with the job in particular. The end result is that the company enjoys a higher level of productivity, there is a lower amount of employee turnover, and the working environment tends to be...
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... page 3 The Customer page 4 The Organisation page 4 The competitors page 5 The environment page 5 Marketing strategy page 6 Target market page 6 Product page 7 Range page7 Promotion page10 Place page 10 Price page 11 Conclusion page 12 Bibliography...
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... 3 Promoters 4-5 Product 6 Production 7-8 Marketing 9-12 Finance 13-17 Project Summary Promoters All the team have a big interest in the world of sport. With Richards game being squash and football and hurling lee’s being football and Gaelic Hugh’s being rugby and Ciara’s being football. Product The product which this business plan is about is a product which we intend to call Mr Grip. Mr Grip is a grip for sports products that takes a long time to wear down compared to other grips. We came up with this when Richard was telling us that he always has to buy grip for his squash racket at least once every 2 months depending on the use and this can be very costly. So we came up with a plan to make a grip that lasts at least twice as longer as the regular grip and that it is a lot more grip on it than other so it has a lot more grip on it than other grips. We’re also going to make them in every county colour’s for the hurling teams around the country. Also different colours so people can choose their favourite colours. Markets The target market which we are going to target is the sports market that consists of hurling, squash, tennis, hockey and all other sports that may need grip. Investment To make this grip we need quite a bit of money to make it as good as we say it will. Will need money to market our product to get it know to the public, research- to find...
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...A. Product description: Finking’s Running Shoes. Traditional sneakers may not provide the support and comfort consumer’s need, resulting in foot or lower-back pain. However, Finking’s running shoes with special design could protect consumer’s foot and improve her/his exercise performance, since Finking have three unique features regarding materials. First, two types of rubber on the outsole: carbon rubber is a stiff and heavy material, while blown rubber is lighter-weight, cushioned and flexible. Additional, the midsole of Finking’s shoes is the shock-absorbent material between the outsole and the upper shoe. Next, Finking’s shoes are not too soft or too thick. The materials that make up these running shoes are lightweight mesh and heavy-duty leather. Thus, Finking is going to provide the most stable, comfortable and excited exercise experience. The running shoe industry has a very competitive landscape. There are many shoes manufactures in the world, such as Nike, Adidas, and New Balance. However, Finking’s shoes have special designed treads and the unique materials, which can make Finking’s shoes more competitive. B. Through a combination of market research and data from pricing experiments, we estimate that at a price of $160, consumers would not demand any shoes; at a price of $140, consumers would demand 5,000 pairs; at a price of $120, consumers would demand 10,000 pairs, and so on. According to the demand equation of the functional form: P= a – b Q We can get:...
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...Converse Inc. Situational Analysis ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Table of Contents Company Analysis ……………………………………………………………………………………………………………………………….. 3-‐6 Consumer Analysis………………………………………………………………………………………………………………………….……. 6-‐7 Product Analysis……………………………………………………………………………………………………………………..……………. 7-‐9 Competitive Analysis……………………………………………………………………………………………………………………………. 9-‐14 Market Analysis……………………………………………………………………………………………………………………………………. 14-‐15 Other Considerations (Past and Present Communications)…………………………………………………………………… 15-‐17 SWOT………………………………………………………………………………………………………………………………………………….… 18-‐19 Primary Research Considerations………………………………………………………………………………………………………….. 19 Work Cited and Appendix……………………………………………………………………………………………………………………… 20-‐29 2 ID: 936605550 ID: 911484064 ID: 933327329 ...
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...Contents Introduction 3 Executive Summary 3 Company Information 4 Situation Analysis 4 Target Market 5 Product Benefits 5 Product Positioning 6 Competitive Analysis 6 Marketing Environment 7 Historical Context 8 Industry Analysis 9 Objectives 12 Budgeting 14 Critical Issues – Challenges and Opportunities 14 Strategy/Tactics/Execution/Integration/IMC Campaign 15 Copy-Message strategy/Creative brief 18 Media Plan 21 Branding 22 Product and packaging recommendations 23 Pricing recommendations 23 Distribution recommendations 23 Public Relations recommendations 24 Sales Force recommendations 24 Differentiation 24 Timeline 25 Expected Outcomes/Results/Evaluation/Future Considerations 25 Appendices 26 Media Plan 26 Budget 27 Timeline 27 Works Cited 28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that now is sold in the shelves of fancy department stores, such as Saks Fifth Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as being a popular footwear for all Brazilians to wear and then in less than four decades of existence, the brand became a fashion icon and today is worn by millionaires and famous people. The change also affected the prices of the product; depending on the model, the price for one pair can reach more than U$ 100.00 (Mundo das Marcas ¶ 1). For this...
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...IN-COMPANY TRAINING REPORT ON “MARKETING STRATEGIES OF JK TYRES” COMPLETED IN JK TYRE LIMITED [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF B.COM (H) IIIRD YEAR DELHI COLLEGE OF ARTS & COMMERCE, NEW DELHI TRAINING SUPERVISOR: SUBMITTED BY: MR. HARMEET SINGH KOHLI KARAN ARORA (Marketing Manager Central Zone) ROLL NO. 336 SECTION - A STUDENT DECLARATION I hereby declare that the Summer Training Report conducted at “Marketing Strategies of JK Tyres” submitted in partial fulfillment of the requirement of B. Com(h) III Year. It is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. KARAN ARORA ROLL NO. 336 SECTION - A UNDER THE GUIDANCE OF: MRS. NEHA AGGARWAL MR. PANKAJ KUMAR (FACULTY OF COLLEGE) Student signature ACKNOWLEDGEMENT It is indeed a moment of immense gratification for me to express my deepest gratitude to Mr. Harmeet Singh Kohli, (Marketing Manager Central Zone) for providing me with an opportunity to carry out this project study and help me create this report on “Marketing Strategies of JK Tyres". I am grateful to him for forecasting an excellent academic ambience...
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...conveyors; Those in general material handling such as those moving boxes along inside a factory and bulk material handling such as those used to transport industrial and agricultural materials, such as grain, coal, ores, etc. generally in outdoor locations. Generally companies providing general material handling type belt conveyors do not provide the conveyors for bulk material handling. In addition there are a number of commercial applications of belt conveyors such as those in grocery stores. The belt consists of one or more layers of material. They can be made out of rubber. Many belts in general material handling have two layers. An under layer of material to provide linear strength and shape called a carcass and an over layer called the cover. The carcass is often a woven fabric having a warp & weft. The most common carcass materials are polyester, nylon and cotton. The cover is often various rubber or plastic compounds specified by use of the belt. Covers can be...
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...manufacturer that, in less than a decade, has grown to be one of the world largest brown shoe manufacturers, outperforming the industry in terms of market and financial results. We describe Geox’s choices within four stages along its value chain: product design, marketing and communication, production and supply chain, distribution and retail. We show that, though grounded on product innovation (the Geox breathes® patented system which allows ventilation in waterproof rubber sole shoes), Geox’s competitive advantage has not grown out of operational excellence in single activities in the business, but, rather, derives from a unique and consistent configuration of complementary activities. Such configuration represents an innovative strategic position and corresponds to a high performance peak in the footwear industry performance landscape. The case study provides anecdotal evidence in support of complementarity-based economic theory, showing how complementarities among activities help understand increasing returns to scale, firm size and business growth even without the standard assumptions about economies of scale. It also confirms that, in the presence of complementarities, rivals find strategy imitation and reverse engineering difficult due to the unique nature of the relationships...
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...Natural rubber latex (NRL) has been used in cold-seal adhesive formulations for over 100 years. The adhesives made with NRL were used in the manufacture of medical devices and food packaging products due to NRL’s excellent flexibility, high initial tack, and good tack retention properties. However, NRL has several notable disadvantages that are causing manufacturers to look at NRL-free formulations. NRL can contribute to allergic reactions due to the presence of certain natural latex proteins. Therefore, manufacturers and service providers are feeling the pressure from regulatory bodies to find alternatives. This effort is under way to protect patients, healthcare workers, food handlers and consumers from products that contain NRL. Some people know they have an allergy to NRL and take measures to prevent exposure, but others only find out after a reaction. The best approach to protect people from exposure is to avoid the use of NRL products in the first place. Another disadvantage of NRL is that it readily oxidizes and discolors at relatively low temperatures. NRL formulations require preservation against bacterial attack via the incorporation of a fungicide, and they also suffer from raw material variation. An antioxidant is a necessary ingredient, since natural rubber is prone to attack by oxygen and will deteriorate rapidly without the protection afforded...
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...316219 3021 3021 3149 3149 3149 3149 3149 3149 3149 3149 Description Athletic shoes, plastics or plastics soled fabric upper (except cleated), manufacturing. Athletic shoes, rubber or rubber soled fabric upper (except cleated), manufacturing. Athletic shoes (except rubber or plastics soled with fabric upper) manufacturing. Cleated athletic shoes manufacturing. Footwear, athletic (except rubber or plastics soled with fabric upper), manufacturing. Golf shoes, men’s cleated, manufacturing. Golf shoes, women’s cleated, manufacturing. Leather upper athletic footwear manufacturing. Shoes, athletic (except rubber or plastics soled with fabric upper), manufacturing. Vinyl upper athletic footwear manufacturing. Friday, February 24, 2012 2 Major Economic Characteristics of the Industry • Billion dollar industry • This market is beginning to decline somewhat, however experts expect there could still be some small bursts of growth occasionally. • Characterized by having a small number of large players. Friday, February 24, 2012 3 Industry Driving Forces • Fashion trends (+) • Change in society (healthy lifestyle) (+) • Changes in consumer sports preferences (sport popularity) (++) • Changes (rise) in manufacturing costs (--) Friday, February 24, 2012 4 5 Forces Model Substitute Products (of firms in other industries) M Suppliers of Key Inputs M Rivalry Among Competing Sellers Buyers S W Potential New Entrants Friday, February 24, 2012...
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