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Unit 09 - P5

In: Business and Management

Submitted By CAwale
Words 1240
Pages 5
Name: Live Right Eat Good.
Aims: The aims of the campaign is promote a sandwich store and encourage eating the healthy option when hungry on lunch breaks or finishing work.
Name: Live Right Eat Good.
Aims: The aims of the campaign is promote a sandwich store and encourage eating the healthy option when hungry on lunch breaks or finishing work.
The campaign will be promoted through bill-boards a recognisable person in the local area will be as a model in the promotion. Business cards will also be used.

The campaign will be promoted through bill-boards a recognisable person in the local area will be as a model in the promotion. Business cards will also be used.

Target Market: The campaign is targeting workers on who are their breaks, ideally industrial workers as they will need something that will give them amounts of energy for their practical work.
Target Market: The campaign is targeting workers on who are their breaks, ideally industrial workers as they will need something that will give them amounts of energy for their practical work.
In regards to this campaign and the products being used, the demographic has been selected as they will generate the most sales and profit.
In regards to this campaign and the products being used, the demographic has been selected as they will generate the most sales and profit.
Target Market
Target Market
Campaign Brief

Why that target market has been selected is because on breaks at work, workers tend buy the quickest option despite it not being the best for the health. So now they can take the healthy option and encourage a healthy lifestyle within themselves. Why that target market has been selected is because on breaks at work, workers tend buy the quickest option despite it not being the best for the health. So now they can take the healthy option and encourage a healthy lifestyle within themselves.
Campaign Details
Campaign Details

Slogan: If it’s Not between Bread, Rethink It.
Budget: £3,000
Another constraint is getting permission from the council to use the railing for the Blimp promotion. Another restraint is securing the correct dates we want for the bill-boards. Which means reseving these slots early.

Slogan: If it’s Not between Bread, Rethink It.
Budget: £3,000
Another constraint is getting permission from the council to use the railing for the Blimp promotion. Another restraint is securing the correct dates we want for the bill-boards. Which means reseving these slots early.

Campaign Brief
Marketing Objectives:
-1. Increase sales by 5% in-store by the end of August 2016.
-2. Develop 3 existing products which are part of a meal deal by the start of July 2016
-3. Increase product awareness, by having 2 more promotional methods published by the start of August 2016.
Campaign Brief
Marketing Objectives:
-1. Increase sales by 5% in-store by the end of August 2016.
-2. Develop 3 existing products which are part of a meal deal by the start of July 2016
-3. Increase product awareness, by having 2 more promotional methods published by the start of August 2016.
Promotion: Bill-Board promotion, £200 = 1 week for a single bill-board.
3 bill-boards = £600, each bill board will be there for two weeks. 2 weeks means total price = £1200.
Location of bill-boards: * (1) Wolverhampton, Gorsebrook/ Stafford road. * (2) Wolverhampton, Waterloo Road. * (3) Wolverhampton, Train station car park.

Promotion: Bill-Board promotion, £200 = 1 week for a single bill-board.
3 bill-boards = £600, each bill board will be there for two weeks. 2 weeks means total price = £1200.
Location of bill-boards: * (1) Wolverhampton, Gorsebrook/ Stafford road. * (2) Wolverhampton, Waterloo Road. * (3) Wolverhampton, Train station car park.

Competitors
Competitors
Products: This is not a usual generic sandwich that can be purchased anywhere. To encourage the healthy option when on breaks the products themselves provide the option which meets customer’s health, providing them of full benefit despite which sandwich they have. This is because of the ingredients developed to make the sandwich for example the type of bread they use.

Products: This is not a usual generic sandwich that can be purchased anywhere. To encourage the healthy option when on breaks the products themselves provide the option which meets customer’s health, providing them of full benefit despite which sandwich they have. This is because of the ingredients developed to make the sandwich for example the type of bread they use.

For The Munch box, competitors that are nationally known are organisations such as Subway and Greggs. However in the local area there are independent stores such as the Simply eat store and Three cooks Bakery.

For The Munch box, competitors that are nationally known are organisations such as Subway and Greggs. However in the local area there are independent stores such as the Simply eat store and Three cooks Bakery.

Organisation Details
Organisation Details
The slogan has been created to represent the organisation and the campaign. Successfully meeting marketing aims and products aims
The slogan has been created to represent the organisation and the campaign. Successfully meeting marketing aims and products aims
Promotion: The example of business card should look like this.
Promotion: The example of business card should look like this.
Promotion: The example of the Bill-board should look like this.
Promotion: The example of the Bill-board should look like this.
Promotion: The example of the blimp should look like this.

Promotion: The example of the blimp should look like this.

Promotion: 45FT PVC Blimp
Including designs and publishing of the Blimp - £1,000.
For 2 weeks = £300
Location of the Blimp – Stafford Road Island, with exits leading to bushberry / Lowhill. Located near KFC and the Wolverhampton Science Park.
Permission to be granted by the council as the railing used it owned by the council.

Promotion: 45FT PVC Blimp
Including designs and publishing of the Blimp - £1,000.
For 2 weeks = £300
Location of the Blimp – Stafford Road Island, with exits leading to bushberry / Lowhill. Located near KFC and the Wolverhampton Science Park.
Permission to be granted by the council as the railing used it owned by the council.

Promotion: Business Cards, these will be card promoting the campaign and the organisation. Business cards = 2,000 = £460,00 . 500 business cards = £114.99
Promotion: Business Cards, these will be card promoting the campaign and the organisation. Business cards = 2,000 = £460,00 . 500 business cards = £114.99
Products: To fit the campaign, names of products have been altered. The sandwich names have been changed to fit the campaign and encourage sales, this is by making the product exclusive to the campaign.

Products: To fit the campaign, names of products have been altered. The sandwich names have been changed to fit the campaign and encourage sales, this is by making the product exclusive to the campaign.

Name: The Munch Box
Products: Sandwiches
USP: The products that will be used in this campaign will be the USP. This is because the sandwich will be made from bread that is gluten free. Any meat used will provide 100% protein as the meat will be 100% British.

Name: The Munch Box
Products: Sandwiches
USP: The products that will be used in this campaign will be the USP. This is because the sandwich will be made from bread that is gluten free. Any meat used will provide 100% protein as the meat will be 100% British.

Promotional Details
Promotional Details

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