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Unit 1 Case Study

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SWOT Analysis

Prepared By: Dhruvisha Patel Strengths | Weaknesses | * CEO of HCA for past 9 years – Because of loyalty and dedication towards the success of the hospital. * Located in a metropolitan area – generates revenue of $250 million annually. * HCA Hospital’s Not-For-Profit mission – providing medical care without healthcare coverage and draw more customers, who cannot afford insurance. * Purchase of latest technology for clinical departments- can treat patients more efficiently and will increase the patient flow. * Current interest is low- because the interest rate won’t increase till next year, they can pay off the debt service on the additional $10 million debt. * High bond rating of BBB- shows stability during difficult circumstances. | * Affiliated with the hospital for 25 years – loose creativity and forget the strength and weakness of the hospital. * The HCA hospitals impatient admissions declined by 5% to 7.5% - shortage of nurses and family practice doctors, no upgrade in the technology used at hospital. | Opportunities | Threats | * Spending of $80 million bond to buy latest clinical equipment – an amazing opportunity to provide the best service to the customers and the hospital would not have to cut down on certain programs they are offering. | * Poor investment decision – If HCA Hospital makes a poor investment decision and suffered financial setbacks, their high bond rating would go down and their credibility would significantly drop as well. |
HCA HOSPITAL
Dr. Shepherd, who has been the CEO of the HCA Hospital and has been affiliated with the hospital for the past 25 years. However, it seems that Dr. Shepherd has lost all his creativity and perspective of the strength and weakness of the hospital. He joined the hospital management team to improve the hospital leadership but over the years, he did not

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