Premium Essay

Unit 10 Task 1

In:

Submitted By yash1998
Words 1415
Pages 6
UNIT 10 TASK 1- DEFINING MARKETING RESEARCH

Market research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face .

The three types of market research to be focused on are ; primary research, quantitative and qualitative research and secondary research. There are however reasons why these market researches are used or needed.

Firstly, primary research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face . the three types of primary research include: observation, interview, and survey or questionnaire.

Observation – observation market research involves watching your potential customers and their behaviours in action. This means without interacting watching customers buying products or services similar to yours, listening to what they say as they shop, noticing what they buy and how much they paid. This type of market research works best if your business caters to customers, not to other businesses. This is used in o0rde3r to have a feel of the research being conducted which is mostly being present as the research is conducted.

Secondly is Interviews which are like focus groups, but there is only one participant speaking to one researcher, who leads the discussion.

Similar Documents

Free Essay

12334dseasdf

...cost of direct labor) Push P h vs pull processes ll 2 1 Today’s lecture: goals  Theory:   What is the impact of setups and batching on process capacity? How can we determine what the best batch size is? Analysis of a real life process: Benihana  Case study:  3 Quiz question 1  A. B. B C. D. Turn your clicker to channel 25 Switching from a push to a pull system will generally Increase the process capacity Increase the flow rate of the process Decrease the average flow time of the flow units Increase the utilization of some of the resources 4 2 Batch process  A batch process is a process which produces multiple types of flow units in successive groups, or batches  This applies mostly to manufacturing make to stock processes manufacturing, make-to-stock  The equipment is usually highly flexible but often requires setups when switching production from type of flow unit to another  E.g. Shirts of different sizes and/or colors  A (production) batch is a set of production units that are (p ) p processed before the resource needs to go through another setup 5 Definitions   Definition 1: Setups are down times, i.e. times during which no flow units can be worked on by the resource because the machine is being set up Definition 2 (more general) : Setups are activities for which the duration is independent of the number of flow units 6 3 Back to Kristen’s Cookies Co.  Were there...

Words: 2199 - Pages: 9

Premium Essay

Decision Analysis

...Decision Analysis 3/1/2014 Unknown A. Workflow In order to improve the workflow in the plant, Shuzworld will have to improve the layout of their facility in order to create their product in a cost efficient and productive manner. This will enable Shuzworld to increase productivity, while ensuring the quality that consumers have grown to be accustomed to. Shuzworld will be able to accomplish this by equalizing the task times at the company’s work stations in order to ensure that employee time is maximized to its full potential. This can be accomplished by organizing employees into work cells that focus primarily on the product they are working on. By focusing on the product within the work cell, the company will be able to make better use of the production floor, as well as reduce the amount of direct labor required while increasing the sense of participation by employees. This will translate into higher rates of productivity on the assembly lines. One way to improve the work area for the employees is to create work cells that enable employees to communicate with each other in a simpler fashion, as well as have employees cross trained so that they can intervene and assist when necessary. Instead of having a traditional assembly line, the assembly line should be made into a U shape. The U shaped assembly line will reduce the amount of employee movement, and make it easier for employees to communicate amongst themselves during the construction process (MyOMLabs, 2012)...

Words: 5151 - Pages: 21

Premium Essay

Papr

...decision Analysis - Jgt Task 1 Decision Analysis Decision Analysis Task 1 A Answer to Question A and A1. The answer relates to Shuzworld’s Rugged Wear Work Boot Assembly Line issue. The Shanghai facility of the company produces steel tipped work boot. The scope of this task is to analyze if the company has properly organized workflow associated with the production of this item. Presented below, Table 1 and Figure 1 demonstrate arrangement of tasks of the production line. Table 1 Task Description of Work boot |Tasks |Completion (Minutes) |Predecessors | |A |10 |N/A | |B |6 |A | |C |3 |A | |D |8 |B, C | |E |3 |D | |F |4 |D | |G |3 |E, F | |H |9 |G | Note: Consumed time for time is 46 minutes. (Courtesy: Shuzworld) Figure 1. Workflow Diagram Both Table 1 and Figure 1 provide information of tasks associated with the production of the work boot. The workflow diagram in Figure 1 shows that some tasks are parallel, and others are sequential. In other words, some tasks can start together, and others cannot start unless the previous task is completed. Table 1 shows that the task A takes 10 minutes to complete; it is the longest task in this schedule. The production line consumes 46 minutes to complete all tasks. It produces 6 boots in an hour and maintains 40-hour per week work schedule. The plant’s operation director, Alistair Wu wants to find out how to optimize tasks from A to H, described in the Table 1 and Figure 1. The concept implies that the tasks within the assembly...

Words: 2146 - Pages: 9

Free Essay

Network

...Network Technology and Service Integration Unit 1 Homework The following homework is designed to cover the course objectives for this unit. Assignment 1.1: Textbook/Workbook Assignments • Complete the following exercises and questions from Routers and Routing Basics: CCNA 3 Labs and Study Guide: Vocabulary Exercise: Matching on page 3 VLSM Subnetting a Subnet Exercises on pages 9-11 VLSM Addressing Design Scenarios 1-6 on pages 15-20 Summary Route Exercises on pages 21-24 Concept Questions on pages 25-27 VLSM Case Study on page 27 Internet Research on page 29 (Use the ITT Tech Virtual Library.) • Complete Chapter 9 Review Questions 2-7, 10, 14, 20-22 on pages 258-259 of Introduction to Telecommunications. Submit your written answers to your instructor at the beginning of Unit 2. . Assignment 1.2: Virtual Labs • Complete Virtual Labs 6, 7, and 8 from the CCNA 640-802 CCNA Simulator, which you can find by clicking through these paths: ICND1 Troubleshooting Scenarios Lab 6: IP Addressing and Routing. ICND1 Troubleshooting Scenarios ICND1 Part 4: Troubleshooting Labs Lab 7: IP Routing I ICND 2 Troubleshooting Scenarios Lab 13: IP Routing II Submit your written answers to your instructor at the beginning of Unit 2. ©ITT Educational Services, Inc: Date: 03/13/09 Network Technology and Service Integration Unit 2 Homework The following homework is designed to cover the course objectives for this unit. Assignment 2.1: Textbook/Workbook Assignments • Complete the following exercises...

Words: 2825 - Pages: 12

Free Essay

Jgt Task 1

...improve material flows and its utilization of its people, space and equipment. This describes what Production Oriented Layout could do for Shuzworld, and why it Production Oriented layout best suit Shuzworld’s operations. Shuzworld currently operates on a 40 hour work week and has budgeted production of 6 6 work boots in one hour. The current layout accommodates a good working relationship between personnel and machine utilization. Based on my findings, I recommend that production be organized into five (5) workstations that produce the Rugged Wear work boot product. Station Task Time (minutes) Time left (minutes) Ready tasks Assgnd stat work time A 1 A 10 0 B,C 10 2 B 6 4 C C 3 1 D 9 3 D 8 2 E,F 8 4 F 4 6 E E 3 3 G G 3 0 H 10 5 H 9 1 9 Total 4 Maximum 10 Summary Statistics Maximum cycle time 10 minutes Time needed (sum of task times) 46 minutes/unit Min (theoretical) # of stations 5 Actual # of stations 5...

Words: 3068 - Pages: 13

Premium Essay

Qbus5001

...BUSINESS SCHOOL Unit of Study Outline Unit Code QBUS5001 Unit Title Quantitative Methods for Business Semester 2, 2013 Pre-requisite Units: None Co-requisite Units: None Prohibited Units: ECMT5001, QBUS5002 Assumed Knowledge and/or Skills: Basic calculus, basic concept of probability and statistics Unit Coordinator: Dr Boris Choy Address: Room 482, Merewether Building(H04), The University of Sydney NSW 2006 Email: boris.choy@sydney.edu.au Phone: 0293512787 Consultation Hours: Mondays 2pm-3pm at Room 482, H04 Class Day(s): Thursdays 6pm-9pm at Merewether Lecture Room 5, H04 Required Text / Resources: 1. Textbook: Selvanathan E.A., Selvanathan, S & Keller, G. (2011) Business Statistics, Australia & New Zealand 5th Edition. CENGAGE Learning. www.cengage.com.au/selvanathan5e 2. Online resources: Blackboard and Aplia 3. Software: MS Excel with Data Analysis Plus add-in This Guide to Unit Learning Content and Assessment MUST be read in conjunction with the Business School Student Administration Manual for information about all processes (sydney.edu.au/business/currentstudents/student_information/student_administration_manual) and the Business School unit of study common policy and implementation information that apply to every unit of study offered by the Business School (http://sydney.edu.au/business/currentstudents/policy). In determining applications and appeals relating to these matters it will be assumed that every student has taken the time to familiarise themselves...

Words: 3798 - Pages: 16

Free Essay

Stryker Corporation: in-Sourcing Pcbs

...and Economics Unit Guide D2 Day; Offered in Session 2, North Ryde 2012 Table of Content Table of Content General Information Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 2 3 3 3 3 3 3 3 Learning Outcomes Graduate Capabilities Problem Solving and Research Capability Creative and Innovative Effective Communication Commitment to Continuous Learning Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Engaged and Ethical Local and Global citizens Capable of Professional and Personal Judgement and Initiative 4 5 5 5 6 6 7 7 8 8 Assessment Tasks Class Test 1 Class Test 2 Group assignment Final Examination 10 10 10 10 11 Unit Schedule Delivery and Resources Policies and Procedures Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support Student Enquiry Service Equity Support IT Help 12 13 14 14 14 14 14 15 15 15 15 Research and Practice 16 Page 2 of 16 General Information Convenor and teaching staff Unit Convenor: Alan Rai Email: alan.rai@mq.edu.au Phone: 9850 1169 Office: E4A 228 Consultation Hours: 1-3pm Monday Lecturer: James McCulloch Email: james.mcculloch@mq.edu.au Consultation Hours: Consultation during tutorials or via email Credit Points 3 Prerequisites ACCG252 or AFIN252 Corequisites N/A Co-badged status This unit is not co-badged. Unit Description The...

Words: 3151 - Pages: 13

Premium Essay

Ar600

...Army Regulation 600–8–10 Personnel–General Leaves and Passes Rapid Action Revision (RAR) Issue Date: 4 August 2011 Headquarters Department of the Army Washington, DC 15 February 2006 UNCLASSIFIED SUMMARY of CHANGE AR 600–8–10 Leaves and Passes This rapid action revision, dated 4 August 2011-o Implements the Don’t Ask, Don’t Tell Repeal Act of 2010 in the area of policy for payment of accrued leave by deleting all references to separation for homosexuality or homosexual conduct (rescinded paras 2-4h(1)(d) and 24h(2)(c)). Makes administrative changes (app A: corrected form title: HHS Form CDC 731; obsolete publication marked). o Headquarters Department of the Army Washington, DC 15 February 2006 *Army Regulation 600–8–10 Effective 15 March 2006 Personnel–General Leaves and Passes States, and the U.S. Army Reserve unless otherwise stated. Proponent and exception authority. The proponent of this regulation is Deputy Chief of Staff, G–1. The proponent has the authority to approve exceptions or waivers to this regulation that are consistent with controlling law and regulation. The proponent may delegate this approval authority, in writing, to a division chief within the proponent agency or its direct reporting unit or field operating agency, in the grade of colonel or the civilian equivalent. Activities may request a waiver to this regulation by providing justification that includes a full analysis of the expected benefits and must include formal review by the activity’s...

Words: 59634 - Pages: 239

Free Essay

Lkjsgv

...Senior School Prospectus 2014 Yr 10/VCE/VCAL/VET 2013 College Captains [pic] Madeline Hallett, Jake Thomas, Arnela Dug, Elias Joseph Contents |Contact Details |Page 3 | |Glossary of Terms |Page 4 | |Key Dates |Page 5 | |Year 10 overview |Pages 6 -10 | |Core Unit Descriptions |11 -30 | |Vocational Pathway Course Overview |31 - 32 | |Victorian Certificate of Education (VCE) Overview |33 - 37 | |Victorian Certificate of Education (VCE) Subjects |38 - 66 | |Victorian Certificate of Applied Learning (VCAL) Overview ...

Words: 29014 - Pages: 117

Premium Essay

Financial Reporting and Analysis

... Assessment Exemplar for Higher National Unit DE5G 35: Financial Reporting and Analysis 1st edition: May 2004 Price: £20.00 Publication code: CB 1989 Published by the Scottish Qualifications Authority, Hanover House, 24 Douglas Street, Glasgow, G2 7NQ, and Ironmills Road, Dalkeith, Midlothian, EH22 1LE The information in this publication may be reproduced to support SQA qualifications. If it is reproduced, SQA should be clearly acknowledged as the source. If it is to be used for any other purpose, then written permission must be obtained from the Support Materials Development Officer at SQA. It must not be reproduced for trade or commercial purposes. © Scottish Qualifications Authority 2004 DE5G 35: Financial Reporting and Analysis Contents 1 2 3 Introduction How to generate evidence Assessment exemplar Scottish Qualifications Authority Assessment Exemplars for Higher National Units DE5G 35: Financial Reporting and Analysis 1 Introduction This pack must be used in conjunction with a copy of the Unit specification which details the standard of performance expected of the candidate. A copy of the Unit specification can be obtained from SQA. This pack supplements the assessment guidelines and support notes of the Unit specification. It aims to provide an example of assessment that is valid, reliable and practicable. The assessment task(s) detailed in this pack correspond to the assessment guidelines outlined in the Unit specification. The example provided...

Words: 5988 - Pages: 24

Free Essay

Learning Curve Extract

...Technical Supplement 3 Learning Curves LEARNING OBJECTIVES After studying this technical supplement, you should be able to: 1. Explain the learning curve concept 2. Identify different uses of learning curves in operations management 3. Calculate the estimated time required to do a task for a given learning curve LEARNING CURVES AND OPERATIONS MANAGEMENT As people gain experience in doing a task, they usually can do the task more quickly. For example, consider the time it might take someone to wash a car for the first time. Then imagine how that person might be able to wash his car in less time as through repetitions he learns to sequence the tasks more efficiently or perhaps as he uses better tools to do the tasks. The same learning effect occurs in many different operational settings. The learning curve is an analytical tool that can be used to estimate the rate at which cumulative experience allows workers to do tasks faster and with less cost. Operations managers use learning curves to estimate how much the repetitions of a task will enable them to reduce the amount of resources required to accomplish the ask. A learning curve is defined by an equation that contains the rate of improvement (i.e., reduction in costs or reduction in time taken) in performing a task as a function of the cumulative repetitions of the task. As early as 1925, managers began developing learning curve concepts. The commander at Wright-Patterson Air Force Base in Dayton...

Words: 2078 - Pages: 9

Premium Essay

Mgmt Week 404

...* Change the task type settings to control how resources affect task assignments * Apply a preset resource contour to change work value distribution * Working with task information forms When planning a project schedule, adjustments are often needed to reflect necessary changes in project scope, assignments, etc. In MS Project, when an assignment is changed, the schedule is recalculated to display the changes. You can work with the scheduling method and the task type settings when making changes to the initial resource assignment. In the previous lesson, the initial resource assignments were made for our project. But we need to learn how to make adjustments to how those resources are used. It is important that you read every part of this lab carefully, if not twice. Working with Effort-Driven Scheduling How a task reacts to the addition and removal of resources is defined by the scheduling method and the task type settings. In MS Project, the default scheduling method is effort-driven scheduling. Effort-driven scheduling extends or shortens the duration of a task to accommodate changes to resources but doesn't change the total work for the task. Work is the amount of effort, or number of hours, resources put into a task. The total work for a task is determined by the duration estimate for the task and the initial resource assignment using the following formula: Work = Duration * Units For example, say you give a task the duration of...

Words: 3714 - Pages: 15

Premium Essay

Dawood

...Unit Guide    MGW2230 Organisational behaviour Semester 1, 2016           Handbook link: http://www.monash.edu.au/pubs/2016handbooks/units/index-byfaculty-bus.html The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 19 Feb 2016 Table of contents 1 Table of contents Unit handbook information 4 Synopsis 4 Mode of delivery 4 Workload requirements 4 Unit relationships 4 Prerequisites 4 Prohibitions 4 Co-requisites 4 Chief Examiner 4 Unit Coordinator(s) 5 Tutor(s) 5 Academic overview 5 Learning outcomes 5 Teaching approach 5 Unit schedule Assessment summary 7 8 Second marking 8 Return of final marks 8 Exam viewing 8 Assessment criteria 9 Assessment requirements 9 Hurdle requirements 9 Participation 9 Assessment tasks 9 Examination(s) 13 Extension and penalties 13 Returning assignments 14 Resubmission of assignments 14 Referencing requirements 14 Assignment submission 14 Feedback 15 Learning resources 16 Required resources 16 Technological requirements 16 Q Manual 17 2 Recommended resources Other information 17 17 Policies 17 Graduate Attributes Policy 18 Student Charter 18 Student Services ...

Words: 7977 - Pages: 32

Free Essay

Operations Management Midterm

...Section_____________ Date______________ Return this question sheet along with your Scantron answer sheet; be sure to mark your name, and 9-digit student # on all of these. Tests that cannot be fully identified may be assigned a mark of zero. Texas Instruments BA II Plus calculators are permitted, as are printed non-electronic translation dictionaries (e.g., English-Spanish). ------------------ Section 1. Multiple Choice Questions (Total Marks 50) For each multiple-choice question, choose the best answer from the list given and mark your choice on the Scantron sheet. You may use scrap paper for your rough calculations, but only the final answer will be marked. Each question is worth [2] marks. 1.|The three major functions of business organizations:| A)|perform different but related activities| B)|are related indirectly only| C)|must work together, but not very closely| D)|function independently of each other| E)|perform similar and related activities| 2.|The actual demand and the forecasted demand for a product were as follows:period:|1|2|3|actual:|286|255|275|forecast:|280|290|295|Compute the MAPE.| |A) 0.077 B) 7.7 C) 20.3 D) 23 E) none of these| 3.|In an assembly operation at a furniture factory, six employees assembled an average of 450 standard dining chairs per 5-day week. What is the labour productivity of this operation?| A)|90 chairs/worker/day|D)|75 chairs/worker/day| B)|20 chairs/worker/day|E)|none of the choices...

Words: 2528 - Pages: 11

Premium Essay

Jgt2

...MEMORANDUM To: Shuzworld From: Robert Hixon Director of Operations When we face challenges in life that are far beyond our own power, it's an opportunity to build on our faith, inner strength, and courage. I've learned that how we face challenges plays a big role in the outcome. Stay ambitious & determined and you can Never fail. Re: Operations Recommendations Date: November, 06, 2012 A) Work Flow The current workflow needs to address how to best organize the assembly line so that it is most efficient, and what metrics can be provided in determining the correct number of workstations. My recommendation to improve work flow is to utilize assembling and balancing strategies in Shuzworld’s Shanghai Production Facility (SSPF). Due to the circumstances surrounding this issue, I have chosen this decision analysis tool because the goal of using a layout strategy is “to develop an effective and efficient layout that will meet the firm’s competitive requirements” (JGT2 power point presentation). Proper job layouts must support a business's competitive priorities: process, flexibility, customer contact, and quality of work life. Although there are a variety of layouts to choose from, I recommend using the Product Oriented Layout in order to maximize the long run efficiency of operations by achieving the following: Higher utilization of space, equipment and people, improved flow of materials, information and people, improved employee morale...

Words: 4932 - Pages: 20