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Unit 12 Internet Marketing P4

In: Business and Management

Submitted By arlindo95
Words 3748
Pages 15
Unit 12- Internet marketing
P4 - Arlindo Gusson Group 3
Opportunities offered to the businesses by internet marketing
In this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco.
I will be covering the following points: * Greater access to customers and markets * Greater availability to customers of services and product * The marketing mix
In this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco.
I will be covering the following points: * Greater access to customers and markets * Greater availability to customers of services and product * The marketing mix Tesco.com is an electronic commerce website operated by Tesco and it is known as being the world’s largest online grocery retailer. Tesco has operated on the internet since 1994 but they only started online shopping in 1997 and the website (tesco.com) was formally launched in 2000.
Website Tesco.com is the world's most active online supermarket .Tesco online widely operates with over 270 stores around the UK, covering 96% of the online retail market. Estimated more than one million households nationwide using the online service, the company has a strong platform to further develop this revenue stream.
Tesco has become the undisputed king of online grocery retailing with revenues of more than £2.5 billion, more than twice the sales of the closest competitor.
So, it is very clear that Tesco has been the most successful and profitable supermarket in the UK on an online presence and also it has been taking out of the market its competitors.

Tesco.com is an electronic commerce website operated by Tesco and it is known as being the world’s largest online grocery retailer....

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