Premium Essay

Unit 2 Exercise 1 Triple Play Marketing

In:

Submitted By ComputerMinds
Words 395
Pages 2
In telecommunications, triple play service is a marketing term for the provisioning, over a single broadband connection, of: two bandwidth-intensive services, high-speed Internet access and television, and the latency-sensitive telephone. Triple play focuses on a combined business model rather than solving technical issues or a common standard. However, single standards like G.hn do exist to deliver all these services on a common platform.
A so-called quadruple play (or quad play) service integrates mobility as well, often by supporting dual mode mobile plus Wi-Fi phones that shift from GSM to Wi-Fi when they come in range of a home wired for triple-play service. Typical Generic Access Network services of this kind, such as Rogers Home Calling Zone, allow the caller to enter and leave the range of their home Wi-Fi network, and only pay GSM rates for the time they spend outside the range. Calls at home are routed over the IP network and paid at a flat rate per month. No interruption or authorization for the shift is required—soft handoff takes place automatically as many times as the caller enters or leaves the range.
By about 2000, cable TV companies were in a technical position to offer triple play over one physical medium to a large number of their customers, as their networks already have sufficient bandwidth to carry hundreds of video channels. Cable's main competition for television in North America came from satellites, which cannot compete for voice and interactive broadband due to the latency imposed by physical laws on a geosynchronous satellite—sometimes up to one full second of delay between speaking and being heard. Cable's main competition for voice and Internet access came from Telco’s, which were not yet able to compete for television in most markets because DSL over most local loops could not provide enough bandwidth.
As an interim marketing move

Similar Documents

Premium Essay

Nt 1310

...NT 1310 Physical Networking This packet includes: Unit 2 Assignment 1: Service Provider Types Exercise 1: Triple Play Marketing Unit 2 Assignment 1- Service Provider Types RBOCS - Regional Bell Operating Companies. These seven companies were established after an antitrust suit against AT&T. It split the company into seven regional companies that handle local exchange service. They are also known as “Baby Bells.” These companies handled almost all of the telephone services across the country. ILEC - Incumbent Local Exchange Carrier. This is a local telephone company that existed when AT&T was broken up into the RBOCS. It was an independent telephone company that provided telephone services in a specific geographical area. ILECs compete with CLECs. CLEC is an acronym for competitive local exchange carriers. They compete with ILECs by providing private line and special access services. They are not affiliated with the RBOCs. Some states especially encourage these companies because they are competitive and the opposite of the monopolies. MSO’s - Multiple system operators. These are defined as an operator of multiple cable television systems. This usually refers to large cable companies that provide service for multiple communities, such as Time Warner Cable, ComCast or Charter Cable. These MSOs provide television service, broadband internet services, and telephone services. ISP - Internet service provider. This is any company that provides customers direct access...

Words: 511 - Pages: 3

Premium Essay

Nothing

...ITT Technical Institute NT1310 Physical Networking Student Course Package Bring this document with you each week Students are required to complete each assignment and lab in this course package on time whether or not they are in class. Late penalties will be assessed for any assignments or labs handed in past the due date. The student is responsible for replacement of the package if lost. Table of Contents Syllabus 2 Student Professional Experience 19 Graded Assignments and Exercises 23 Labs 47 Documenting your Student Professional Experience 57 ITT Technical Institute NT1310 Physical Networking Onsite Course SYLLABUS Credit hours: 4.5 Contact/Instructional hours: 56 (34 Theory Hours, 22 Lab Hours) Prerequisite(s) and/or Corequisite(s): Prerequisites: NT1210 Introduction to Networking or equivalent Course Description: This course examines industry standards and practices involving the physical components of networking technologies (such as wiring standards and practices, various media and interconnection components), networking devices and their specifications and functions. Students will practice designing physical network solutions based on appropriate capacity planning and implementing various installation, testing and troubleshooting techniques for a computer network. Where Does This Course Belong? | | | NT2799 | | | | | | | | NSA Capstone | | | | | | | Project | | | | | NT2580...

Words: 10839 - Pages: 44

Premium Essay

Unit

...Networking GRADED ASSIGNMENTS ------------------------------------------------- Student Professional Experience Project NSA SPE Project 1 (to be completed by the end of NT1310): Install, Configure, Test, Maintain and/or Document the Worksite Local Area Network and Its Components Purpose The purpose of the Student Professional Experience (SPE) project is to provide you an opportunity for work experience in your field or in a related field to add to your résumé. You may have an opportunity to serve your community or work for a local employer for a project that will take between 20 and 30 hours. Project Logistics Career Services will identify an employer with needs in the following areas: Network related tasks (mostly confined to the LAN and Microsoft Windows Server 2008 environments) Students are expected to practice various skills discussed in all the technical courses in Quarters 1 through 3 of the NSA program at an employer’s site on network related tasks (more confined to the LAN and Microsoft Windows Networking with Server 2008 environments) that would involve installation, configuration, testing, maintenance and documentation of the worksite network and its components, and to properly document the technical information in all involved activities. Such documentation will be used as the source material for Items 2 and 3 defined in the Deliverables section of this document. Possible example projects could be (but are not limited to): Install/maintain/upgrade...

Words: 6762 - Pages: 28

Premium Essay

Aci Limited

...[pic] ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. ACI also meets all national regulatory requirements relating to its current businesses and ensures that current Good Manufacturing Practices (cGMP) as recommended by World Health Organization is followed properly. ACI has been accepted as a Founding Member of the Community of Global Growth Companies by the World Economic Forum which is the most prestigious business networking organization.  |Our Mission | |ACI’s mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is | |committed to the pursuit of excellence through world-class products, innovative processes and empowered employees to provide the highest | |level of satisfaction to its customers. | |Our Vision | |To realize the mission ACI will: ...

Words: 1844 - Pages: 8

Free Essay

Annotation

...Annotated bibliography-1 Turner, P., Thompson, E. (2014) College Retention Initiatives Meeting the Needs of Millennial Freshman Students. College student Journal, 48(1), 94-104. Patrick Turner is adjunct instructor-first year experience/Freshman Learning Community at Georgia State University and Elizabeth Thompson is Clinical Psychologist at Thompson and Associates. In the article, “College Retention Initiative Meeting the needs Of Millennial Freshman Students” Dr. Patrick Turner and Dr. Elizabeth Thompson (2014) has done a subjective research on the conduct routine of millennial college understudies. They states that, “Americans colleges and universities is encountering problems in educating the new generation born in 1982-2002 called as Millennials. Millennials need to learn about the new technological uses and communicative strategies”. Specialists arranged diverse poll for distinctive understudies to investigate the needs and exercises to enhance the school environment. A few confinement were connected with the study as it was done in single group and society and few dint reacted well. Out of 30 member who are millennial understudy with distinctive field of study and examiner was arranged and given to understudies. Later results were ascertained on the age and answer gave few issues were raised by millennial, as first year of school is extremely discriminating and difficult to hold. And I think that the researches is very useful in differentiating the attention...

Words: 2644 - Pages: 11

Premium Essay

Overview of Project Management Tools and Concepts in a Hospitality & Tourism Organization

...* Table of Contents 1 Introduction 2 2 The meaning of “project” 2 3 Project stakeholders 4 4 Meaning of project management 5 5 Factors influence on project 5 6 Project management theory 6 7 Project Management Tools and Technique 7 7.1 Cost benefit analysis (CBA) 7 7.2 Gantt chart 8 7.3 Work breakdown structure (WBS) 9 8 Project management software (PMS) 10 9 TQM 11 10 Critical Path Method (CPM) 11 11 Management by Objectives 11 12 Conclusion 12 13 References 12 14 Bibliography 13 Appendix A : Nine Project Management Areas 14 Appendix B : Project lifecycle 17 Appendix C :Common project Management tools and Techniques 19 OVERVIEW OF PROJECT MANAGEMENT TOOLS AND CONCEPTS IN A HOSPITALITY & TOURISM ORGANIZATION Introduction Project management (PM) facilitates to a structured approach to managing projects for project managers. PM reduces risk and provides assurance by providing tools at the same time environment to plan, observe, track, and deal with schedules, quality as well as resource.PM can be applied into both soft and hard projects such as personnel projects, IT, construction, finance, sports, and event planning, HR etc. Project management gives advantages like; a. Better control of financial, physical, and human resources b. Improved customer relations c. Shorter development times d. Lower costs e. Higher quality and increased reliability f. Higher profit margins ...

Words: 3872 - Pages: 16

Premium Essay

Csr Benefits to an Organizations

...1 Introduction 1.1 Background This assignment has been assigned by Mr. Gilbert for me to do a research on any topics that is related to the chapters that are available in this subject. The title of my research will be “Does CSR have any impact on company performance?” . Plato once said that, Only people with the whole nations good in mind can be allowed to rule the just state (Plato through Larsson, 2003 p. 87). Hence from this statement we can see that even in the past people do take serious about the importance of ethical behaviour. The multinational companies' spot and impact is developing in the global economy furthermore, with it higher requests on obligation regarding the social and natural impacts that originates from the organizations' own particular operations. Accordingly, there is a developing enthusiasm for corporate social responsibility (CSR). Enquist, Johnson and Camén (2005) state that after waves of generation situated and later administration arranged viewpoints on organizations, a third wave of sustainability and triple bottom line concern deduction is developing. According to (Elkington, 1997) the triple bottom line is trying to surround the three type of sustainability. Which is the economic, the environment and the social. Enquist, Johnson and Camén (2005) confirms that by saying this: Companies are paying attention to their core values and the development of a sense of corporate social responsibility, which can be used in marketing strategies and in...

Words: 5444 - Pages: 22

Premium Essay

Example of Financial Illusion in 2000s

...Example of Financial Illusion Introduction The emergence of an increasing number of ‘financial illusions’ in the current state of financial markets around the world casts doubts over the famous and widely accepted efficient market hypothesis. The efficient market hypothesis (EMH) indicates that, at any time, prices fully and instantaneously reflect all available relevant information on a particular stock or market (Fama, 1970). EMH also suggests that it is impossible to “beat the market” because stock market efficiency causes existing share prices to always incorporate and reflect all relevant information. Thus, according to the EMH, it is impossible for investors to either purchase undervalued stocks or sell stocks for inflated prices because stocks are always traded at their fair value on stock exchanges. Another reason is because no one has access to information that is not already available to everyone else. One important characteristic of the EMH is its assumption that agents are rational. Rational agents is agents which has a clear preferences, models uncertainty via expected values, and always chooses to perform the action that results in the optimal outcome from all the feasible actions. Their actions depend on their preferences, their information of the current situation; which may come from past experiences, the actions, duties and obligations available and the estimated or actual benefits that the agents can get after the actions. In reality, however, agents are...

Words: 4978 - Pages: 20

Premium Essay

Music

...CHA P TE R Introduction to Principles of Management FIGURE 1.1 The restaurant industry poses many challenges to the successful management of individuals and groups. 1 © Thinkstock C H A P T E R L E A R N I N G O B J E C T I V E S Reading this chapter will help you do the following: 1. Learn who managers are and about the nature of their work. 2. Understand the importance of leadership, entrepreneurship, and strategy within organizations. 3. Know the dimensions of management articulated in the planning-organizing-leadingcontrolling (P-O-L-C) framework. 4. Understand the relationship between economic, social, and environmental performance. 5. Understand how the concept of performance is used at the individual and group levels. 6. Create your survivor’s guide to learning and developing principles of management. Thomas Edison once quipped, “There is a way to do it better—find it.” This simple challenge is at the heart of the study and practice of management. Perhaps you’ve already considered ways to do things better in the organizations, teams, schools, clubs, or social groups in your life. Most of us have thought of better ways to manage others at work or perhaps at home. As you’ve visited or worked at restaurants, coffee shops, schools, or other organizations, it’s likely you’ve encountered many instances where different interactions with individuals would have led to a better experience. 10 PRINCIPLES OF MANAGEMENT VERSION 2.0 management The art...

Words: 10782 - Pages: 44

Premium Essay

Corporate Environmental and Social Management

...CORPORATE ENVIRONMENTAL AND SOCIAL MANAGEMENT Unit 46 Assignment Table of Contents Introduction............................................................................................................................ 2 I. The development of global, European and national policies relating to sustainability. 2 1. Changing attitudes of public, politicians and businesses to the environment since 1945 .................................................................................................................................... 2 2. Brundtland definition of ‘sustainable development’ .................................................. 4 3. The international and UK policies to sustainable development since Earth Summit of 1992 ................................................................................................................................ 4 4. Triple bottom line........................................................................................................ 5 II. The commercial case for considering social and environmental matters in business management .......................................................................................................................... 6 1. 2. 3. Stakeholders and how they impact on business policies ........................................... 6 Is adopting CSR policies cost-saving? .......................................................................... 7 Primark Ethical Trading ................................

Words: 7353 - Pages: 30

Premium Essay

Organizational Behavior

...world by Steven L. McShane and Mary Ann von Glinow Chapter 1 Introduction to the Field of Organizational Behavior Prepared by: Steven L. McShane, University of Western Australia This Instructor’s Manual  1ile is part of the Instructor’s Resource CD­ROM for Organizational Behavior: Emerging Knowledge and Practice for the Real World,  5th edition 10‐digit ISBN: 0073364347 13‐digit ISBN: 9780073364346 Published by McGraw‐Hill/Irwin, a business unit of The McGraw‐Hill Companies, Inc., 1221 Avenue of the Americas, New  York, NY, 10020. Copyright ©  2010,  2008,  2005,  2003,  2000  by The McGraw‐Hill Companies, Inc. All rights reserved. No  part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval  system, without the prior written consent of The McGraw‐Hill Companies, Inc., including, but not limited to, in any network  or other electronic storage or transmission, or broadcast for distance learning.  Some ancillaries, including electronic and print components, may not be available to customers outside the United States.  McGraw-Hill Irwin Chapter 1: Introduction to the Field of Organizational Behavior 1 Introduction to the Field of Organizational Behavior LEARNING OBJECTIVES After reading this chapter, students should be able to: 1. De1ine organizational behavior and organizations, and discuss the importance of this 1ield  of inquiry. 2. Diagram an organization from an open systems perspective. 3...

Words: 9749 - Pages: 39

Premium Essay

Overview of Bank Asia

...sector of the world is contributed in the present global economy. To establish a strong banking sector it is required to have good study in banking operations. Today’s Economic policy is concerned to obtain the optimum economic success in a country’s economy. Banking sector and banking activities are playing a vital and important role to achieve that optimum goal of the economy. The successful running of banking business depends upon effective banking operation. As a new commercial bank BANK ASIA has a huge responsibility to ensure efficient and effective banking operation all over the Bangladesh in a sound manner with other Banks as a competitor. Banking sector is indispensable part in a modern age and modern society. It always plays a vital role to the economic development of a country. In modern age of science and technology the banking sector all over the world has been undergoing a lot of changes due to deregulation, technological innovation and globalization. Basically bank take deposits from the customers against some interest/profit or loss sharing/payments and lend the money to the borrowers with a different interest/markup rate and time period. To ensure safety of the depositors fund there are various types of credit facility. Also bank must hold adequate fund to meet the daily needs of the clients. During the last six years, many new banks have emerged to satisfy the needs of the customers. They are continuously trying to attract people towards them...

Words: 7358 - Pages: 30

Premium Essay

Global Adventures of Colgate Palmolive

...many countries all over the world, but international marketing is not a simple activity that can be successfully applied by very firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for a certain product. William M. Pride and O.C. Ferrell states that “the effects of environmental forces on customers and marketers can be dramatic and difficult to predict” (pp.6). This results in the need for a reliable and carefully developed marketing research. A company should conduct marketing researches to bring down the level of uncertainty and risk to minimum, by acquiring true and accurate information about the environmental forces. Thus marketing research, environmental scanning and analysis are crucial for a company which involves in international marketing activities. And finally the choice of the level of commitment plays an important role on the success of international firms. A company considering marketing in a foreign nation may prefer expansion through a joint venture or a trading company rather than direct ownership, if there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy...

Words: 7396 - Pages: 30

Premium Essay

Project on Kfc

...Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711 ² 306055 ( BBA 11th ) Preston University Peshawar Session : 2006 ² 2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to...

Words: 8393 - Pages: 34

Premium Essay

Kfc Research

...PROJECT REPORT MARKETING STRATERGIES WITH REFERENCE TO KENTUCKY FRIED CHICKEN [pic] Submitted by- Rohit Ahuja 0791491708 BBA (gen) SEM 3 CERTIFICATE This is to certify that Rohit Ahuja student of MSI of course BBA Batch (2008-2011), has completed her research work titled “Marketing Strategies of PVR Cinemas” under my guidance and supervision .The work submitted is genuine and authentic. Certificate PARAMVEER ACKNOWLEDGEMENT With profound sense of gratitude and regard, I express my sincere thanks to my guide and mentor Mr.PARAMVEER, for his valuable guidance and the confidence he instilled in me, that helped me in the successful completion of this project report. Without his help, this project would have been a distant affair. His thorough understanding of the subject and professional guidance was indeed of immense help to me. Also, this acknowledgement would remain incomplete without thanking the staff of KFC(RAJOURI GARDEN), New Delhi for their whole-hearted and kind co-operation. I am also greatly thankful to the faculty members of our institute who co-operated with me and gave me their valuable time. Acknowledgement ROHIT AHUJA Introduction of Company KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, Extra Crispy TM, and Colonel’s Crispy...

Words: 7742 - Pages: 31