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Unit 3 P1

In: Business and Management

Submitted By Owend21
Words 612
Pages 3
Introducing marketing
Marketing is action or business of promoting or selling products or services.
Marketing techniques
Marketing techniques is a plan for how you will reach a specific goal by asking customers what they want and applying it.
Marketing techniques include choosing target markets through markets analysis and market segmentation, as well as understand consumer behaviour and advertising a product’s value to the customer
Definition 1
Marketing is the management process that identifies, anticipates and satisfies requirements profitably.
Definition 2
The right product, in the right place at the right price and the right time
Definition 3
Marketing is a social and managerial process by which individual and group obtain what they want and needs through operating, offering and exchanging products of values with others.
Company introductions
NUFC
Newcastle united football club sells a service for the fans to watch the professional footballers and sell tickets they also sell programs and merchandise to the fans so they can make as much money as possible.
Apple
Apple is a company that sells its technology (products) to as many stores as they can so they can make as much money for the company they want to sell all the items they even have stores of their own so they can make more profit.
Marketing Technique NUFC Apple
Company Objectives The company objective is to sell as many tickets and merchandise as they can to fill the full stadium and sell as much merchandise to make money for the club. The company objective is to sell as many apple products as possible so the company can make as could do this by bring out a cheaper version of the iPhone
Links between Objectives The links between objectives are that both objectives want more fans and to sell more tickets because if they sell more tickets they make more profit. The links between the…...

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