...Unit 3 Marketing relationship Task 1 (P1) | |Business 1 name: Superdrug |Business 2 name: | | | |Exeter College | | | | | | |Product: Foundation |Product: BTEC, range of different courses | | | |for students | |Brand identity |Branding is very important for this typical business, |This organisation does not take branding as | | |because on every product which has been produced by |serious as Superdrug; because they have a | | |them, they advertise it by putting the slogan there. So|different purpose to advertise and to exist. | | |costumers will know who made the product and where they|However every time when Exeter College is | | |can get it from. Also i think Superdrug takes branding |advertising something, they put their logo at| | |very seriously,...
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...Unit 3: citizenship and diversity P1- Explaining the rang of meaning attached to citizenship, diversity and the associated terminology The definition of citizenship: * is the position or status of being a citizen of a particular country Public services view citizenship as a patriotic act, the public services look strongly on citizenship; due to the fact that the public are vitals when it comes to solving crime. Police believe good citizen report crime, and report any crime that see and comes forward as witness to any crimes that have been committed, this all would help police convict criminals and make the streets a much safer place. The legal view of citizenship is someone who owns allegiance to and certain country to There are many qualities to make you a good citizen such as: * Obeys the law * Doesn’t commit any crimes * Respects the law * aggress with the laws put in place * Respects the public services * Values the services * Patriotic * Has a strong sense of pride for their country * contributor to society * acts performed that benefit society * truthful and trust worthy * people can trust you a good citizen takes personal responsibly to improve the community which they live in they don’t complain about litter or how poor their local council might be they take it upon them self’s to move the litter themselves. P2- discuss...
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...In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies: * Product Development – is the creation of products with new or different characteristics that offer new or additional benefits to the customer. For example Apple updates their iconic iPhone by adding additional features like a bigger screen or a better camera. Starbucks also use product development, for example, when Starbucks released their ice frappes it only came out in one flavour, vanilla, but now they have made it better by adding different flavours like chocolate and Strawberry. But some stores in America do a bubble gum flavour for children. * Market Development – is a marketing technique aimed at increasing a company’s market in order to widen the customer base for the purpose of selling more products. For example Apple used to only sell in the USA because that’s where they were founded but now they have...
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...UNIT 3-P2 Hamda Hassan Introduction In this I will be talking about revenue. There are three types of revenue: leasing, sales and interest. Revenue means the total income coming to the business. Incomes generate from sales of products or services. Also businesses find various ways to make revenue for example leasing and interest. Revenue is important for every business as it seen as a top item in an income statement. There are three types of revenue: Interest-this comes from when a business puts a certain amount of money into a bank account and gets even more money from the bank at the end. Nike has a structured cycle for interest; Nike sell products and as an outcome gains profit, the profit made is then put into the businesses bank account, interest is earned and it is invested, new products are made and sold for an even higher price and the cycle begins again. Sales-sales are the top source to earn revenue for their business. This comes from when a customer pays a business for its products and/or services. Sales are very valuable for each business because it’s their main source of earning money. Nike sells clothes and trainers. Leasing-this comes from the money a business gets from a person or a business using part of another businesses property. Companies such as Nike use leasing to earn revenue; Nike would lease out flats on top of their stores. So that even if the shop is not selling they are still making money from letting...
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...P1 In this assignment I am required to prepare a carefully structure handout for learners in which I must describe, using examples, the importance of the different types of cost as well as revenue and profit for the Whitehouse crafts store. I will be using the resources available from the case study. Introduction to costs at Whitehouse Craft Whitehouse craft is a small business that started off as part of a small farm; it is so small it employs seven part-time staff. At first the business was run on the sideline but now it has become so significant, the main seller is the tinned scented candles, accounting for 80% of the sales. Material costs The material costs is the cost of the materials used to make the final sale product, these products include, decorative candles in tins, in this the materials are the tin, fragrance oils, wax, core and wick, and also the label. All these materials are used to achieve the outcome of the final tinned candle and these are included in the materials cost. Labour cost 50p is charged for the labour of one tinned candle, this is also the cost of the work that went into the final product, and this is normally paid to the workers hard work. Other costs The other costs involve the bills of the overall business of Whitehouse Craft, this include the rent, rates, power/ electricity, telephone, marketing, car expenses and travelling. These help keep the business on track and keep it running, so it can benefit in the future. Variable...
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...P1 – Describe the recruitment documentation used in a selected organisation. Job Advertisement Job Advertisement, The job advertisement is used as the first process into recruiting new members into the business for the specific job that they will be advertising on either the radio, posters, websites and all over the internet, most advertisements are for a specific job in the company however some that you may hear about on the radio or TV can be for multiple jobs. It is important for this advertisement to be good otherwise people may not apply for the job. Job Description Job Description, The job description is the information included on a job advertisement, this includes all of the information that the applicants will want to know about the company and job before they apply so they know what they are going to be doing within the job and if the job is right for them. This is used in the recruitment process to get the people interested into the job and turn away others who do not want to do the work required in the job. Person Specification Peron Specification, This is the requirements the applicants must meet in order to get the job, this is used in the recruitment process to make it easier for the employers to go through the applicants because they will all meet the requirements at least the ones that apply will. Application Form Application Form, this is a document that the applicants must fill in, in order to apply for the job. This is used in the recruitment...
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...unit 3 p1 Tumblr Tumblr is a popular social media site that offers users the chance to create and run their own blog. It was globally branded by a trademark “T” for Tumblr. It competes with the likes of twitter, Facebook and Instagram on the global market. Since it formed on 2007; it hosts over 225.1 million blogs. In order to achieve this Tumblr has used marketing techniques such as branding and market relationship. Tumblr aims to provide a service that allows users to post multimedia and other content to a short-form blog. Tumblr was created on the ideals of free speech and independent journalism to try and get away from the mainstream media. It also aims to provide a support network for people dealing with mental health issues and is also used as a generic blogging site. The marketing aims and objectives of Tumblr are to become a market leader within the next 10 years. A key step towards this was on 20th may 2013. The business was sold to Yahoo a large search engine for $1.1billion.They have expanded their target audience by producing mobile apps for smartphones on all platforms. This increased their user percentage by as much as 70,000 users within the first weeks. the marketing concept puts the customer at the centre of all decisions before the product of service is developed. this can make Tumblr more efficient by focusing investment on products that customers will need and use rather than investing in products that customers may not buy. Branding: Creating a unique...
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...Introduction I have chosen Marks & Spencer and Mattel because both are well known businesses in the Industry which produce high quality products and have been selling their products worldwide. Marks and Spencer is a leading high street retail business which as Mattel is the largest toy business. Overview of Marks and Spencer Marks and Spencer also known as M&S is a successful global retail business, it has over 21 million people visiting their store every week as they report on their website. Even though the Business sells clothes, it is also famously known for selling home products and high quality food. Marks and Spencer has over 2000 suppliers around the world who supply them with their high quality products. Marks and Spencer employ more than 78.000 in the United Kingdom and abroad which has been helping with job losses worldwide. Mark and Spencer also have a market share which is increasing rapidly. Their groceries provide them with 51% of their sales, this shows that Marks and Spencer have high quality in all their products which the retail department focuses on. Also, Marks and Spencer has built a reputation throughout the years as a high quality brand. Overview of Mattel Mattel is the largest toy business in the revenue with Shops worldwide. Mattel produce products that are famously known, such as Barbies and Hot Wheels. They also produce Toys for the famous Warner bros and Walt Disney Movies. And have been running as a Business since 1945 and has been successful...
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...For this assignment I’ve been asked to describe how marketing techniques are used in two products of my choosing for this I’ve chosen The Sims game and the original Coca Cola. Marketing is the promotion and selling of a product to a target market. The Sims is a strategic life simulation game created by Maxis first released in 2000 it has now grown into the best-selling pc game franchise in history selling more than 150 million copies. Coca Cola Enterprises Ltd is a global non-alcoholic drinks company founded in 1886 by John Pemberton Coca-Cola sell their products in over 200 countries, and sell approximately 1.7 billion servings of Coca-Cola every day. They are the leading market in soft drinks. Aims and Objectives Growth strategies Diversification Diversification is a method of gaining more sales to your product by adding other products to your existing product or ‘expanding’ your product. The Sims game series has created new games to cater to different types of people diversification has been used here as the original Sims game was a pc game and over the past 13 years games have been created for multiple different consoles i.e. PlayStation, Xbox, GameCube and Nintendo. This is one of the reasons the game is so successful and widely known. Coca cola do this also through creating different soft drinks to cater to different tastes, i.e. Diet coke, Fanta or Flavoured waters as original Coca Cola isn’t always to everybody’s taste. Product development Product development...
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...Unit 3 P1 I am going to describe how marketing techniques are used to market products and evaluate the effectiveness in two organisations (Sainsbury and Samsung). These companies use marketing techniques such as branding, relationship marketing and growth matrix. Branding Branding is very important to marketing because it helps establish a product in a market and build the brand. Most brands have certain things that make them noticeable like a logo or a slogan for example Samsung has their name in bold writing on their products like phones and TV’s and Sainsbury also use their name they do this so people will know what product they have, is known for its orange colour and name also one of their many slogans “live well for less” they have been massively successful, their logo is recognized very in the U.K. Sainsbury’s has made strong uses of is the color and text. The color and text is smooth and comforting, and when these colors are seen, they make you think of Sainsbury’s which make customers think that of their cheap and good quality products. All Sainsbury’s products have the logo on it even the bags so when someone has a Sainsbury’s product they know that their product are from Sainsbury’s and therefore it acts as advertising which is very successful. Both companies take their branding very seriously and both have similar logos however consumers recognise Sainsbury’s most of the time because of their colour and slogan * Live well for less *...
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...P1 - Describe the recruitment documentation used in a selected organisation Introduction: In this assignment I will describe the recruitment documentation used for the position of a Clerical Assistant in the main office of Featherstone High School. I will describe Application Form, Job Description, and Person Specification, stating why it is used and what the main elements of each are. The recruitment process is when employers find suitable candidates for a specific position. Application form: Application forms are used by companies to help them in the recruitment and selection process. Many application forms are now completed online but it is still possible that an employer will require you to complete a paper based version. An application form is a good opportunity to expand on the information you may have enclosed within a cover letter or CV. In this assignment I will use Ealing application form for school support as an example. The application form is the first document the candidate competes. In this application form they are asking the candidate to write their personal detail section 1. They are asking following things: Surname, First name, Address, Telephone, Mobile number, Email and National insurance Number. They ask you for this information to contact you if you will get selected for this job. Furthermore they will ask you for your immigration status because if you are illegal in this country then the employer will not employ you on any condition. Also they ask...
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...Unit 3: Introduction to Marketing Assignment one Introduction In this assignment, I will describe how the two different organisations use marketing techniques for their products. I will explain the techniques of marketing. The organisations that I will be focusing on are Nike and Kellogg. MARKETING Marketing is the process of promoting and selling products or services including market research and advertisement. Under marketing, there are two strategies that can help an organisation in being successful when selling products which are growth strategies and survival strategies. Growth strategies In the year 1957, Igor Ansoff developed on of the best know descriptions for growing a business and under this strategy, there are four categories which are: 1. Market penetration: It is the measure of amount of sales or adoption pf a product or service compared to the total theoretical market for that service or product. 2. Market development: Market development is a strategy whereby a company expands the potential market or find a new group of buyers as potential customers for its existing products or service. This happens when the company changes it target on the market. 3. Product development: This is another strategy where a company create a new product and trade it to its existing market. The market might not be familiar with the product. 4. Diversification: This is a strategy where a business enters into a new industry which the business is not currently...
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...The role of marketing in organisations Introduction In this assignment I have been asked to research the marketing techniques used by two different companies, within different sectors such as private sector and the other has to from either the public or voluntary sector and outline the techniques used within both business’s. The companies I will be choosing will be Virgin from the private sector and the NHS from the public sector. Growth strategies The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Virgin have used growth strategies such as ansoffs matrix as they have concentrated hugely on market penetration because they are very competitive with prices, sales promotions and advertise to existing customers to keep them on board with their company rather then losing them to the competition. Especially as Virgin is one of the two dominating airlines this is a great bonus for them as this can be seen as aggressive promotion. NHS have very little competition only from the private sector which you have to pay for because they are a national company and run by the government advertisement Is not needed for it. They can increase patients/clients by opening smaller health centres in areas for the local community. They also can give incentives to people so they use the NHS more often. Virgin have used market development as well because they try to sell existing products/services into new markets, such...
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...Task 1 – Report (P1) In this report I will be looking at how marketing techniques are used to market products in two organisations and meet organisational aims. Kellogg’s The first company that I will look at is Kellogg’s. Kellogg’s is a very well known worldwide cereal company that produces a number of different cereals for a number of different target markets. Kellogg’s was founded Michigan, United States, February 19, 1906. Kellogg's products are manufactured in 18 countries and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters. Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales. Growth Strategies Some of the techniques that Kellogg’s use to market their products are things such as diversification which is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new market. This is most risky section of the Ansoff Matrix, as the business has no experience in the new market and does not know if the product is going to be successful. Kellogg’s would use diversification if they were looking to produce a new cereal in a market that they have never worked in before. For example if they were going to make a cereal which is high in protein and used for bodybuilding they would be experimenting in a new market and therefore use this marketing...
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...P1 Describe nutrition, including nutritional requirements using Recommended guidelines from public health sources associated with nutrition Nutrition and macronutrients Carbohydrates Carbohydrates are one of the main types of nutrients. They are the most important source of energy for your body. Your digestive system changes carbohydrates into glucose (blood sugar). Your body uses this sugar for energy for your cells, tissues and organs. Then we use that energy for many things in our lives for example walking around and playing sport this energy is from eating carbohydrates. Proteins Proteins are polymers, relatively large molecules made from many smaller molecules. Each protein molecule is built up from amino acids, smaller monomer molecules that join end to end to...
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