The limitations and Constraints
Sales of Goods Act 1979: This is an act which covers the customers when buying or selling goods. Consumers are allowed to return product if it does not match the description or is damaged. This act makes it compulsory for the organisation to describe its products accurately. For example If Nike sells a plastic equipment (squash racquet) by describing it as an titanium alloy.
Consumer protection (distance selling) regulations 2000: This applies when a business sells goods online or by any other distance, such as text messaging, phone calls and internet etc. So it is compulsory for the business to follow this law which states that, product when sold must be in a good working condition, consumer should be provided with prior information, making sure that the details are clear like payment and delivery information. A consumer also has the right to cancel and refuse to except the product if they think it’s faulty or not in a good working condition. If someone has ordered a product of Nike online, then it’s the responsibility of the business to provide payment and delivery information as well as making sure the product is not damaged.
Pressure Groups: It’s a group of people who think the business is not functioning the way it should and it puts the pressure on them to change their techniques. Example If McDonalds starts pollute the air then pressure groups can enforce their power for McDonalds to change their ways. Some pressure groups are Friends of the Earth and Greenpeace.
Consumerism: This act gives the authority to the customer to check anything they want when they are buying something (looking for defects etc.). Before the act the consumer had no power as they were dominated by the powers of suppliers and manufacturer. Consumers association launched a scheme in 1957, which enables this power and helps some television channels