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Unit 33: the Sport and Leisure Sector

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UNIT 33: THE SPORT AND LEISURE SECTOR
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LO1 Understand the growth and influence of the sport and leisure sector Sport and leisure sector: facilities and activities; outdoor and indoor; minority sports; professional clubs; entertainment; hospitality and exhibitions; fashionable sports and leisure activities and trends in sport and leisure; commercial and private providers; professional sport; cinemas and theatres; exhibitions; health clubs and spas; sports merchandise; voluntary eg local sports clubs, drama groups; public eg local authority leisure centres, national stadia, venues, parks and events; schools and specialist sports/drama colleges, further education centres of excellence, government organisations; other agencies and providers Growth and expansion: related to age, gender, socio-economic group, lifestyle, geographical location, disability/health status, governmental imperatives; improved choice; health clubs, specialist activities, purpose-built facilities; educational eg new sports/drama colleges and centres of excellence; events management; recreation, arts and entertainment; outdoor activities; adventure tourism; special interest tourism; sports development policy and planning; consumption; lifestyle; national governing bodies; sector skills councils; sports councils to reflect national government policy on sport and associated areas eg fitness; elite training facilities and services eg growth of youth academies for different sports; lottery funding; professional bodies eg Institute for Sport, Parks and Leisure (ISPAL)

LO2 Understand the range of sport and leisure providers
Organisation: funding; objectives; structure and significance of commercial, voluntary and public provision; relationships between the providers; funding similarities; commercial activities by public and voluntary providers; community activities by commercial providers Management: lines of communication within and external to the organisation; structure eg hierarchical; management by objectives; scientific management; autocratic; democratic Mission, values and objectives: concept of corporate vision; mission statements; equality of access and opportunity eg women and disabled participants; profits and market share; sales; level of service; customer friendly; key legal responsibilities to the consumer and employee; health and safety; data protection; ethical and environmental practices; values and ethics and their use within related activities; other stakeholders; setting sector standards; Sector Skills Councils eg People1st, SkillsActive; management training for different aspects of the sector eg National Occupational Standards, Modern Apprenticeships
UNIT 33: THE SPORT AND LEISURE SECTOR
LO3 Understand the role of government and the political environment in the context of the sport and leisure sector Role: governmental departments and their interrelationship eg education and health; social inclusion; health and obesity in school children; crime prevention; widening participation; central government policy in sport and leisure; local authority strategies; implementation and success; government targets; quasi-governmental institutions and government sponsored bodies; major event planning Policy: support and priority for sport and leisure; economic growth; full employment; inflation; health and social inclusion agenda; inner cities and crime rates; new sports/drama colleges and centres of excellence Local authority: discretionary power to provide sport and leisure activities to improve health; accessible facilities for different community groups eg age, culture, obese; sports development policy and implementation
LO4 Be able to evaluate the key impacts and current issues that affect sport and leisure
Impacts: economic influence on the growth of other sectors within the economy eg manufacturing of sports-related goods, high levels of importation of related goods and services; seasonality; generation of revenue; social and cultural; income and employment; quality of life; health and wellbeing; anti-drug; anti-crime; education and lifelong learning; regeneration of communities; achievement in school; pride; work/life balance; transport; use of non-work time and increased leisure time; higher leisure spend; greater provision by local authorities; improved choice and ‘value for money’; unemployment trends; barriers to participation eg age, gender, disability; environmental eg pollution, land use, energy conservation, planning and land use, brown field sites versus green field sites, loss of school playing fields, sustainable transport links, waste management and recycling Issues: economic; health of the nation eg obesity; media coverage and influence on participation eg use of selected advertisements to promote sports-related foods; development of national stadia, hosting of a major games, work-life balance/leisure time Strategies: for economic, environmental, social and cultural impacts and issues; increased participation; improve revenue and facilities; policy planning and management structures; marketing events; open days and access for specialist sports; activities and events

UNIT 33: THE SPORT AND LEISURE SECTOR
Learning outcomes and assessment criteria
Learning outcomes
On successful completion of this unit a learner will:
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LO1 Understand the growth and influence of the sport and leisure sector
Assessment criteria for pass
The learner can:
1.1 use relevant data to analyse the growth, expansion and influence of the sport and leisure sector over the last 10 years
1.2 discuss the range of sport and leisure providers in terms of their roles, funding, interrelationship, participants, facilities and services
LO2 Understand the range of sport and leisure providers

2.1 discuss the mission, values and objectives of key sport and leisure providers, assessing their impact, effectiveness and contribution to the sector
2.2 review the organisation, governance and management of key sport and leisure providers 2.3 discuss the similarities and differences in the organisation of the key sport and leisure providers
2.4 evaluate the extent to which local sport and leisure providers meet the needs of the community and predict future trends and possible changes
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LO3 Understand the role of government and the political environment in the context of the sport and leisure sector
3.1 discuss the role and interrelationship of national government departments with a remit that includes sport and leisure related activities, identifying areas of interest and potential conflict 3.2 assess current government policy and its effect on the sport and leisure sector
3.3 evaluate the implementation and success of current government policy and local authority strategy in a selected locality using relevant research data
LO4 Be able to evaluate the key impacts and current issues that affect sport and leisure

4.1 assess the significance of key impacts and current issues that affect sport and leisure, using relevant social, cultural, economic and environmental theories
4.2 prepare and justify strategies that can be used to manage a range of sport and leisure issues and impacts
UNIT 33: THE SPORT AND LEISURE SECTOR
Guidance
Links
This unit links to the following Management NVQ unit:
B2: Map the environment in which your organisation operates.
It also links with occupational standards for professional qualifications such as those offered by the Institute of Sport and Recreation Management (ISRM) certificate and the Institute of Leisure and Amenity Management (ILAM) diploma.
Essential requirements
Learners need access to a range of sport and leisure providers as well as information concerning current government policies on sport and leisure.
Employer engagement and vocational contexts
Delivery of this unit will be enhanced by employer engagement involving, for example, local sports and leisure providers. Extending the learning environment to incorporate real-life experiences will enable learners to develop personal learning and thinking skills and functional skills in the workplace. Learners could, for example, meet with employers from the local sports and/or leisure centre to learn about the growth and influence of the sector. A talk by a representative of the local authority leisure department would help learners’ understanding of the role of government and the current issues effecting sport and leisure.
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