Free Essay

Unit 5 Project

In: Business and Management

Submitted By lezardtwc
Words 1170
Pages 5
Edie Adams
American Intercontinental University
Unit 5 Individual Project
MKTG 205 – Principles of Marketing
July 3, 2012

Abstract
Marriott Hotel is a large franchise company who has grown and changed itself through-out their history. This paper will help explain their core business and things they do to put themselves above their competition. Hopefully after reading this you will have any over-all understanding on how they run their core business which has given them success.

Marriott Hotels and Resorts
Introduction
Marriott was established in 1927 and began as a nine seat A & W root beer stand. Today Marriott has become one of the top employers because their ability to achieve superior business operations. (http://timeline.marriott.com) They have locations throughout the United States and are an international business as well.
Describe Main Line of Business of the Company
Marriott’s main source of business is lodging. Their focus is to provide clean comfortable rooms to their customers that allow them to relax and enjoy their stay. Marriott makes sure that they focus on all things you need in order to remove stress and permit their customers to have a pleasurable stay.
Name Four Countries in which the Company Operates
Marriott has many locations through-out the world to offer service to their customers. United States, Brazil, Belgium, and Australia are four locations where their hotels are located. Marriott is located in the majority of the world so it is easy to find a location when you are traveling as long as you are staying in a larger city there is a very good possibility that a Marriott will be available for you to stay in.
Implementation of Competition
Marriott has many locations and each one recognizes and accepts all rewards programs that Marriott offers. Even though there are operational differences and they look different there are a lot of core items that remain the same. These core items help to inform customers what they can expect during their visit. Marriott has a rewards program where they guarantee you a reservation when you want it as long as you are a member. This is convenient to customers because they know that they will always be able to make a reservation. The rewards program also awards points for your stay and permits you to cash in those awards for free nights when traveling in the future.
Implementation of Target Market
Marriott has two core target markets they are corporate travelers and tourists. Their focus on the corporate programs ensures a discounted price to businesses that use their services. This helps a large corporation who has employees traveling often save money. In addition to saving money for their corporate travelers Marriott also has business services within their hotels. They have Wi-Fi and printers/ scanners most of your basic office equipment so in case something comes up during your stay you can take care of it. For a tourist Marriott delivers a stress-free enjoyable stay which makes for repeat customers based on the positive experience of their stay.
Implementation of Product Strategy
Marriott has a focus on making sure that every experience is a positive experience and you want to come back. They focus on 5 core values which are: put people first, pursue excellence, embrace change, act with integrity, and serve our world. (http://timeline.marriott.com) Marriott makes sure they focus on every customer experience and accommodate your specific needs. With the personalization that they put into every experience it gets customers to come back because of the positive impression it leaves. As long as your customers feel like they are getting what they are paying for then they can see the value in staying with you. Marriott makes sure that all customers are happy with their stay and plan on returning in the future if the need should arise.

Implementation of Distribution Strategy
Marriott advertises and makes sure they send brochures to everyone. They have internet links, commercials so they can take advantage of many avenues to advertise. They also offer discounts by creating partnerships with other companies that focus on business needs and vacations as they do.
Implementation of Communication Strategy
Marriott’s focus on customer service and the over-all experience just validates that they truly believe in word of mouth advertising. They make sure that everyone has a great time so not only they come back, but they also inform their friends/family. There are a lot of people that are repeat customers because they are not willing to settle for less and they want to ensure their stay will be fun. It is easy to always return to what you know and Marriott does an excellent job of securing their customers loyalty.
Implementation of Pricing Strategy
Marriott provides very good corporate discounts to business to ensure that they have put themselves in line with what others are offering. They also offer discounts with repeat visits and allow you to earn points with their rewards programs. The points can be used towards any stay you chose to use them for. They can be used to reduce your out of pocket expense or can be saved and then cashed in so your stay has no out of pocket expense if you have enough points. You can use your points at any location and none are blocked for prime time or other restrictions that some of their competitors restrict.

Differences in Implementation: From One Country to Another
Truly the only difference that I see from one country to another with the services that Marriott provides is they alter the experience based on location. For example they try to tailor the cuisine, entertainment, and any religious beliefs that exist in the county they are located in. This is out of respect for the locals as well as making sure that your stay matches the area you are located in. For example in Britain a Marriott will offer High Tea which is traditional to the British culture. This is not something you would find in Brazil for example. Marriott makes sure to offer you an opportunity to experience cultural differences where you are located if you wish to. Conclusion Marriott does an excellent job of providing their quests with a quality clean room at a reasonable rate. Marriott also makes sure that they involve themselves in the communities where they are located which creates higher customer loyalty. On several occasions they have made their resorts in an emergency situation such as 911 and the Colorado Springs fires available to local residents free of charge that would other-wise be without a place to stay. (http://www.news.marriott.com) Marriott believes in excellent customer service, reasonable competitive rates and discount programs, but above all they understand they have to value their community. These beliefs put them above their competition and that is why since 1927 when they began their business has continued to be successful. (http://timeline.marriott.com)

References http://timeline.marriott.com http://www.news.marriott.com

Similar Documents

Free Essay

Unit 5 Project

...Drinking and driving has been a highly debated issue over the last three decades. It has caused frenzy among alcohol licensee holders, alcohol consumers, legislation, and victims of alcohol related deaths. There have been many deaths caused by alcohol impaired individuals that could have been prevented, if there was certain legislation in place at particular times in history. Even though there are still a staggering number of fatalities caused as a result of alcohol and impaired driving, the numbers have decreased exponentially since its awareness has been made public and stricter legislation has been enacted. The activist group or movement organization that I decided to discuss on is the widely known and respected MADD (Mothers Against Drunk Driving) organization. The organization’s purpose and aim is to aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving (MADD, 2010). This organization has been around for 30 years and its founder, Candy Lightner, is a victim of repeated occurrences with impaired drivers. On May 3, 1980 Cari, Lightner’s 13 year old daughter, was walking down the street in a quiet suburb of California when she was hit from behind by a man named Clarence Bush. Cari was hit so hard that she was thrown over 100 feet and which the impact from both the car and the ground ended her life. Reports indicated...

Words: 1101 - Pages: 5

Premium Essay

Unit 5- Individual Project

...Unit 5 Individual Project Abstract This paper will discuss Microsoft and its company’s practices and project management. Unit 5 Individual Project The Microsoft Company started by Bill Gates and Paul Allen, who just started out by writing a computer program for many businesses. In 1975, they had an inspiration from popular electronics magazine, that featured an Altair microcomputer and they developed a BASIC, computer programming language for it (Microsoft Company History, 2008). So began the company of Micro-soft (Microsoft Company History, 2008). Microsoft believes that their social responsibility is to “To help people and businesses throughout the world realize their full potential” (technnet.com, 2012). Microsoft is committed to serving communities and working responsibly. Through their partnerships, technology innovations, people and resources Microsoft is proud to help solve social challenges and create economic opportunities on both a global and a local scale (microsoft.com, 2012). Microsoft has an organizational structure that is efficient and effective. The organizational structure consists of the Board of Directors, executives, senior leaders, and technical executives. If compared with other companies, it will show the importance of organizational structure as well as, find things that are common and differences. If Microsoft is really looked at, the findings will show the impact of organizational functions is to the organizational...

Words: 642 - Pages: 3

Free Essay

Unit 5 Individual Project

...Introduction to Homeland Security CJUS254-1602B-01 Connor Tibbetts 6/15/16 Unit 5 – Individual Project The Department of Homeland Security is one of the most important departments in our federal government. It is largely responsible for ensuring that the United States as a country is kept safe from harm, whether through natural or terrorist events. However, even a department as large as the DHS is unable to fully protect the homeland from every threat possible. There is no way to always cover every avenue for potential threat to the U.S. To combat this unfortunate reality, the DHS relies on help from private enterprise. The DHS includes an office, known as the Office of Policy, which includes the Private Sector Office as one of its sub-departments. The Private Sector Office provides the Secretary and Department leaders with advice on issues relevant to the private sector, including academia, non-profits, NGOs, and businesses (dhs.gov). In addition, the PSO helps create and foster strategic communications with the private sector to enhance the primary mission of the Department to protect the American homeland (dhs.gov). This paper will explain the involvement of the Department of Homeland Security with private enterprise via the PSO, explain why this involvement is crucial to the mission, and explain how the DHS uses private enterprise in the protection of critical infrastructure and key resources. This paper will also give examples of programs that address governments...

Words: 1203 - Pages: 5

Free Essay

Unit 5 Individual Project

...Unit 5 Individual Project Name: Date: 3/16/14 Part 1. There are 9 animals in nine different Phyla. Be sure to look at every page. Animal Phylum Dichotomous Key (steps) Classification 1 Cnidaria 1b,2a,3a,4b Scyphozoa 2 Mollusca 1b,2b,6a,7b,11a,12b,13a Gastropoda 3 Annelida 1b,2b,6a,7a,8b,9a Secernentea 4 Arthropoda 1b,2b,6a,7b,11b,14b,15b Insecta 5 Porifera 1a Demospongiae 6 Echinodermata 1b,2a,3b,5a Asteroidea 7 Chordata 1b,2b,6b,16b,18b,19b,20a Aves 8 Image Rights: Allen G. Collins and the UC Museum of Paleontology Platyhelminthes 1b,2b,6a,7a,8b,9b,10a Turbellaria 9 Image Rights: Courtesy of University of Minnesota Nematoda 1b,2b,6a,7a,8b,9a Secernentea Part 2: Answer the following questions as they relate to the nine phyla in the assignment table. (Porifera, Cnidaria, Nematoda, Arthropoda, Platyhelminthes, Annelida, Mollusca, Echinodermata, and Chordata.) 1. Which phyla lack organs? What type of symmetry do they have? Porifera is a phyla which lacks organs Myers, P (2001). Cnidaria are also phylum that lack organs. The type of symmetry that Porifera have is asymmetry, which means they have no symmetry. The type of symmetry that Cnidaria have is a radical symmetry. 2. List all of the phyla that show cephalization. Nematoda show cephalization. Arthropoda show cephalization. Platyhelminthes show cephalization. Annelida show cephalization. Mollusca show cephalization and Chordata also show cephalization...

Words: 881 - Pages: 4

Premium Essay

Individual Project Unit 5

...Running head: THE BENEFITS OF RECYCLING 1 The Benefits of Recycling AIU Online THE BENEFITS OF RECYCLING 2 Introduction Is recycling beneficial? Yes. Here are some reasons why recycling is beneficial. Recycling is the process that takes used materials and turns them into new products. First of all, this process reduces the amount of waste in the landfills which helps the environment. This would help with using the land for other beneficial reasons and also reduce the pollution risks of our environment. There is already too much land that has been taken over by these landfills. Secondly, recycling also promotes environmental awareness. It’s important to be aware of what the waste is doing to our environment. We wouldn’t want our generations to live in an unhealthy environment. We need to show the future that reusing materials saves energy, provides resources and can also provide more job opportunities. Third of all, recycling will also help with the economical aspect by providing job opportunities, reducing the cost of waste disposal and also providing more land for other beneficial resources. This would be a great benefit for people who cannot find jobs. The environmental, political, and economical situations would all benefit from the recycling industry. THE BENEFITS...

Words: 1778 - Pages: 8

Premium Essay

Mgmt350 - Unit 5 Individual Project

...MGMT350 - Unit 5 Individual Project American Intercontinental University January 3, 2012 How to have a successful interview Introduction (the intent and purpose of the paper) An interview is the most important element in the job searching process. When an employer contacts you for an interview, they are indicating that they are interested in bringing you on board. An interview helps you and the employer determine if the position would be a good fit. Employers hire by personality, confidence, enthusiasm, positive outlook on things, and whether or not someone has good interpersonal and communication skills. Identifying 5 general (common) questions you believe will likely be asked by most interviewers. After each question prepare a “response” for each question addressing how you personally would address each question (be detailed and thorough in your replies): • Question #1 – What do you expect to be doing in 5 years time? o My personal response to that question: 5 years from now, I would like to see myself in an executive position at Allina Hospital. There I will have the opportunity to train other employees and have more responsibilities. If I can learn the company surroundings, I can further my business education within the company. • Question #2 – What are your weaknesses? o My personal response to that question: I personally am not a self-confident person and I find it difficult to talk to people I don’t know. However...

Words: 1193 - Pages: 5

Premium Essay

Hlth410: Unit 5 Individual Project

...Grade Received, "A" Healthcare Scenario Regarding Asthma 1. Do you think this girl is receiving adequate care? I do not think she is receiving adequate care. If she was getting adequate care, the E.R. would have put her on a preventative asthma medication. This would control the present, nerve-wracking symptoms. Being that her mother and father can’t purchase health insurance, she is not receiving adequate care. 2. Should she be able to see a primary-care physician before her condition gets so acute that she must visit the E.R.? Yes, she should have been able to see her PCP before her condition got so bad that she had to go to the hospital. The PCP can help her to understand what triggers her attacks, how to stay clear of those triggers, and give her a possible treatment/action plan. If she could get in to see a PCP, he/she will give the girl medication explain the medication, as well as how to take it. Also, if she were to see a PCP, she could let the PCP be aware of any changes in her symptoms. She will also be able to talk about any side-effects of her medications with the PCP. If the girl had a PCP, she more than likely would not end up in the E.R. as frequently. 3. Should everyone be entitled to a basic minimum of healthcare or to the exact same healthcare? Yes, I feel everyone should be entitled to a basic minimum of healthcare due to the fact that basic minimum healthcare is essential. If an individual doesn’t have basic minimum healthcare, that individual...

Words: 919 - Pages: 4

Free Essay

Hlth400: Unit 5 Individual Project

...Weaknesses(Internal) Opportunities(External) Threats (External) Lead pediatrician with 25 years of experience working with children Weak Cash Position: 3 Weeks of Cash still in office and not in bank Might have the ability to leverage years of experience into cash-pay services Medicare cuts will lower net revenue by 10% Brand Recognition: we have been operational for 20 plus years. Inefficient exhaustion of technology Huge untapped corporate market for development of employee services Market nearing saturation point for healthcare services 2 Separate Offices: 1 operates on Mondays and Thursdays in one location, the other operates on Tuesdays, Wednesdays, and Fridays in the other location. No clear idea on Marketing Strategy Market Population growing at 5% every year. Slowing economy Organizational Goals: 1. To continue being the leading pediatric center around. 2. To make better use of our technology, and to come up with a marketing strategy. 3. Work on getting cash for the week to the bank instead of on hand. 4. To improve our services to our patients and their families. Continuous Improvement Plan: Measuring Outcomes: After we put in complete Electronic Health Records and completed a primary technical post-implementation assessment, our organization will shift its center of attention to assessing clinical methods and outcomes. An Electronic Health Record supplies new ways to keep track of and assess consumer data. This data is the key to improving healthcare quality. Clinical...

Words: 767 - Pages: 4

Premium Essay

Mgmt 422 Unit 5 Individual Project Final

...MGMT 422 Unit 5 individual Project Final Consider the following scenario: You have decided that you would like to formally start an entrepreneurial business. To ensure the success of your business, you will produce a business plan. The plan will assess, compare and contrast alternative schools of thought, cultural and political differences which impact the application of management activities within the broad notion of entrepreneurship. The plan that you submit should contain at least the following components: * Title page * Table of contents * Executive summary (Abstract) * Business description * Definition of the market * Description of proposed products or services * Organization and management descriptions * Marketing strategy * Financial management * References Page to align with internal citations * Appendixes. Your final submission should include all of the components described and should be submitted in an 8–10 page APA Word document. Use the class resources and research the Internet to help you in creating the plan. The links to Web resources provided in the unit material will also help you get a clearer picture of what is included in the business plan and what a finished business plan might look like.  The business plan should be researched and professionally written with all the components listed in the assignment description. Grammar, spelling, punctuation, and format are correct and professional. All sources should be...

Words: 266 - Pages: 2

Premium Essay

Unit 5 Individual Project for Advanced Entrepreneurship

...American InterContinental University MGMT422-1301A-01: Professor William Becker March 15, 2013 Table of Contents Abstract…………………………………………………………………………….3 Introduction…………………………………………………………………………4 Business Description………………………………………………………………..4 Definition of Market………………………………………………………………..4-5 Description of the Proposed Production or Services……………………………….5 Organization and Management Descriptions………………………………………..6 Marketing Strategy………………………………………………………………….6 Product……………………………………………………………………………….6 Price…………………………………………………………………………………..7 Place………………………………………………………………………………….7 Promotion……………………………………………………………………………8-9 Financial Management……………………………………………………………….9 Assumptions…………………………………………………………………………10 References……………………………………………………………………………11 Abstract The suggested company is an answer to the flourishing needs of families to have a place to take care of their pre-school kids where they will be safe, and taught the beginnings of the education. Their exclusive selling slogan will be, “Security, Amenity, and Benefits of a Home-Like Setting”. Kids at Home Learning Center Introduction Primarily, this business will be a sole proprietorship. The spouse of the administrator, as she has the correct skills needed, will run the business. The company will be based amongst a society that has young partners that have one or more children that could possibly enroll in our pre-school. Research on demand depicts a reliable...

Words: 1714 - Pages: 7

Premium Essay

Nt1310 Unit 5 Tasks Of Project Managers

...Project Manager  As a leader of a specific project.  The one who making plan, budget, oversea and document all aspects of the specific project you are working on.  Measure the project performance using appropriate tools and technique.  Ensure resources availability and allocation.  Ensure that all project are delivered on time, within scope and within budget.  Perform risks management to minimize project risk. Administration  Involved with the coordination and implementation of office procedures and frequently have responsibility for specific projects and tasks.  Involved in written and oral communication, word processing, typing and requires relevant skills such as IT, organizational and presentation skill....

Words: 539 - Pages: 3

Free Essay

Unit 5 Project 1: Pollution, Labor and Public Goods

...Unit 5 project 1: pollution, labor and public goods Research on coal burning plant – Releases of pollutants’ are Carbon Dioxide, sulfur dioxide, nitrogen oxides and mercury compounds. These limits are from the EPA (environmental pollution agency) and its 2249lbs/Mwh for carbon, 13lbs/Mwh for sulfur, 6lbs/Mwh for nitrogen. Water is used to cool the plant and the company has to have a permit to release the water back into the environment. The water may contain lead and arsenic and will have to be managed. Wisconsin Power & Light’s just settled a lawsuit that ended up with WP&L paying out 2.45 million for alleged violations of air pollution laws. WP&L agreed to pay out 8.5 million for environmental projects and that will include 5 million to solar power investments, 2 million to boast power from wind and hydropower plants. This is to be over the next 5 years. WP&L did not install the proper environment control equipment and that is the reason for the suit. The big thing is paying 1.2 billion to keep the big plant up and running with installing the needed pollution control items. Wisconsin is discontinuing about 17% of their coal burning fleet and that is about 1500 Megawatts of power and two plants are the Nelson Dewey plant in Cassville and two of the three boilers in Sheboygan, 590 megawatts of coal will be retired, or the equivalent of one large modern coal plant. Coal is roughly 49% of our electrical producing product. With wind and solar and hydro combined is roughly...

Words: 1066 - Pages: 5

Premium Essay

Nt 1210 Unit 5 Research Project 1.Docx

...and contracts for correspondence between network devices. Versatile, few progressions, few elements, high data transfer capacity, CPU power, repetition, port thickness, reasonableness, security highlights The Advantages of using Layer 2 economical, adaptable and versatile, simple to introduce and keep up. Advantages of Ethernet technology Thicknet >(10BASE5)- uses a thicker coaxial link with a transport topology. Thinnet-(>10BASE2) uses a more slender coaxial link with a transport topology. >Ethernet-(10BASE-T) - star topology & UTP cabling >Quick Ethernet (100BASE-T) - convey movement at the ostensible rate of 100 Mbit/s, star topology utilizes UTP .>Gigabit Ethernet (1000BASE-T) - utilizes four sets of Category 5 unshielded contorted pair to accomplish the gigabit information rate of 1000 Mbits/s Define Ethernet concepts Classifiedness- Protection from exposure to unapproved individuals. Confirmation- User names and passwords. Trustworthiness- Maintaining information consistency. Firewalls-an instrument that controls advanced data that comes into and goes out of the system. Antivirus-infection programming intended to recognize and demolish infections. Basic security requirements LAN (Local Area Network)-WLAN (Wireless Area Network)CAN (Campus Area Network)MAN (Metropolitan Area Network)WAN (Wide Area Network) Is any individual who has a potential stake in an item or administration. Purchasers, organizations, colleges & schools, banks, government...

Words: 453 - Pages: 2

Free Essay

Unit 5 Group Project for Financial Management Excel Spreadsheet

...Cyrus Brown Manufacturing (CBM) Sales Budget March April May June July August September October November $100,000 $275,000 $320,000 $450,000 $700,000 $700,000 $825,000 $500,000 $115,000 Cyrus Brown Manufacturing (CBM) Schedule of Cash Collections March April May June July August September October November Month of Sale (25%) $25,000 $68,750 $80,000 $112,500 $175,000 $175,000 $206,250 $125,000 $28,750 Following Month (55%) $55,000 $151,250 $176,000 $247,500 $385,000 $385,000 $453,750 $275,000 Second Month (20%) $20,000 $55,000 $64,000 $90,000 $140,000 $140,000 $165,000 Total Collections $25,000 $123,750 $251,250 $343,500 $486,500 $650,000 $731,250 $718,750 $468,750 Cyrus Brown Manufacturing (CBM) Schedule of Cash Disbursements March April May June July August September October November Direct Manufacturing Costs $187,500 $206,250 $375,000 $337,500 $431,250 $640,000 $395,000 $425,000 Administrative Salaries $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 Lease Payments $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 Depreciation Charges $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 New Plant Investment $95,000 Income Tax $55,000 $55,000 Miscellaneous Costs $10,000 $10,000 $10,000 $10,000 $10,000 $10,000...

Words: 397 - Pages: 2

Premium Essay

Gb550 Financial Management Unit 1 Final Project

...GB550 Financial Management Unit 1 Final Project Click Link Below To Buy: http://hwaid.com/shop/gb550-financial-management-unit-1-final-project/ Unit 1 Final Project Overview: The Final Project is due at the end of Unit 5. Overview The purpose of the Final Project Research Paper is to examine capital-structure theory, issues, and debates, while showing how capital-structure choices affect a firm’s return on investment (ROI) and its risk profile. Directions Your Assignment is to select a publicly-held company and to analyze its capital structure, applying the theories and principles found in Chapter 15 of the text. The structure of your research paper should include: • A preview of capital structure issues • Business and financial risks related to capital structure • Modigliani and Miller’s [MM] capital-structure theory • Criticisms of the MM model and assumptions • Capital structure evidence and implications • Estimating the firm’s optimal capital structure A firm’s optimal capital-structure is that mix of debt and equity that maximizes the stock price. At any point in time, management has a specific target capital structure in mind, presumably the optimal one, though this target may change over time. For example, financial management may choose a 50% equity financing [stock] and 50% debt [bond] financing. Several factors influence a firms’ capital structure, including: • Business risk • Tax position • The need for financial flexibility • Managerial...

Words: 637 - Pages: 3