P1- Describe the promotional mix used by two selected organisations for a selected product or service.

Businesses that are in a competitive market places, selling products at good prices is not enough for them to generate sales and profits. Businesses have to communicate the benefits of products to customers and in marketing this is known as promotional mix.
Promotional mixes are different elements that make up an organisations marketing strategy. They need to have the right mix of promotional activity to suit their business at a particular time and this will depend upon the target audience, the message that is sent and the budget that is available.
Below is a brief definition of each promotional mix.
Advertising: This is a way of promoting goods and services by an identified sponsor and advertising is the method used by a wide variety of organisations to communicate a message to a selected audience, persuade people to buy a product or service or highlight specific features or qualities within the product or service.
Sales promotion: Business usually spends a great deal of money on sales promotions that would attract customers such as the buy one get one free promotion. This promotion has been used by a number of businesses over the last few years however they are many other promotions businesses tend to use to suit that product or service.
Public relation: is defined by the institute of public relations as the deliberate planned and sustained effort to establish and maintain mutual understanding between an organisation and its public. For example using media to publicise.
Direct marketing: This is used across a wide range of consumer and business markets and has made considerable progress in recent years in overcoming its poor image as being just junk mail.
Sponsorships:
This is where an organisation pays to be associated with a particular event,