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United Cereal Case Analysis

In: Business and Management

Submitted By mekuz
Words 317
Pages 2
From: Maduka Elekwachi
To: Lora Brill (United Cereal Vice-President)
Subj; Eurobrand Team enhancement
For United cereal to progress in the Euro brand they will need to gather information on the current brand development in Europe and who the major rivals would be in each and every country. There should be collaboration of every member of country managers to relate progress information on market details to fellow European countries. As we have seen “Ready-to-eat cereals sales proved the most lucrative for the European breakfast cereals market in 2010, generating total revenues of $6.8 billion, equivalent to 87.3% of the market's overall value”(research & market). So insist that UC keeps the Euro brand team and work with more demographics and look at the costs of acquiring the raw materials for the cereal production and government regulations surrounding them in some countries in Europe the acquisition of the raw materials would cost less than it did some other countries. Because of the cost to be incurred from this operation it would not hurt to cut corners in production costs. They should also consider joining cereal international organizations that can influence the choices of consumers in the European countries; some of these organizations are helping to relate to European states the necessity of having breakfast and what nutritional value is gotten from having HBC cereal for breakfast. To sum it up we would need to strengthen the operations of the established European Team, breaking the team up would only result to a loss of invested capital the Euro brand still has potential for growth in Europe.

Reference:
Research and Markets: 2011 Report on Breakfast Cereals in Europe. Business Wire. (Feb. 1, 2011) Word Count: 275.DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/3fd8aa/breakfast_cereals) has announced the addition of the...

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