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University of Macao

In: Business and Management

Submitted By JackLei
Words 2000
Pages 8
Chapter 9

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Video Cases
Video Case 1a: What Is Workday: Enterprise Software as a Service (Saas) Video Case 1b: Workday: Mobile Solutions for iPad Video Case 2: Evolution Homecare Manages Patients with Microsoft CRM (2011) Video Case 3: Sinosteel Strengthens Business Management with ERP Applications (2008) Instructional Video 1: Zara’s: Wearing Today’s Fashions with Supply Chain Management


Copyright © 2014 Pearson Education publishing as Prentice Hall

Management Information Systems, Global Edition
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications


• Describe how businesses use enterprise systems to achieve operational excellence. • Explain how supply chain management systems coordinate planning, production, and logistics with suppliers. • Describe how customers relationship management systems help firms achieve customer intimacy. • Explain the challenges posed by enterprise applications. • Describe the new technologies used by enterprise applications.


Copyright © 2014 Pearson Education

Management Information Systems, Global Edition
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Enterprise Systems

• Enterprise Systems
– Enterprise resource planning (ERP) systems – Suite of integrated software modules and a common central database – Collects data from many divisions of firm for use in nearly all of firm’s internal business activities – Information entered in one process is immediately available for other processes


Copyright © 2014 Pearson Education

Management Information Systems, Global Edition
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Enterprise Systems


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