Introduction

1.1 Briefly describe of company
Amway is a one of the America multinational direct-selling company selling most variety of product such as heath, beauty and home care needs.
2.1 The General Environment
2.1.1Pestles
Environmental factor are
2.1.2 Application to the company
2.2 The competitive environment
2.2.1 Poter 5 forces
2.2.2Applicable to the company
2.3 Internal Analysis
2.3.1 Value Chain Activities
The Real Estate Value chain (REIT), which can be extract more activities that list in these 5 step which is Holding/Ownership, Finance, Construction, Transaction(Buy/Sell) and Use.
Residential- Housing, society, apartment etc commercial- offices, complex, hotel, hospital industrial- Factory plant
2.3.1 Resources based view
2.3.3Assessing Organization Performance
2.4 Resources based view
2.4.1 Core competences
2.4.2 Distinctive Capabilities
2.4.3 Resources, Capablelities and strategy formulation
2.4.4 Sustainable Competitive Advantages
2.4.5 Application to the company
2.5 Assessing performance organization
2.5.1 Contesting Profit maximization
2.5.2Application to the company
3.0 Strategy formulation
3.1 Business Level Strategy
3.1.1 Genetic competitive strategy
3.1.2Resources Based Approach
3.2 Corporate level strategy
3.2.1 Ansoff strategy
3.2.2 Application to the company
4.0 Strategy implementation
4.1.1 Ghoshal (1987)
4.1.2 International Strategy
4.1.3 Entry Mode Strategy
4.1.4 The diamond of national Advantages
4.1.5Application to the company