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...MEMO To : Mario Comino, Managing Director From : Sofi Rosman, Marketing Manager Date : 14 January Subject : Solution for Caferoma’s Problems For your consideration, we held an internal meeting on January 10 regarding Caferoma’s problems. Among the problems are due to brand loyalty, price and copied product. Therefore, below are the suggestion that have been agreed in the meeting last week. Repositioning the product Segment - variety the target market, make it suitable for different necessity. Taste - add new flavors such as mocha, vanilla, espresso, etc. - Packaging - design a new packaging which more attractive, fresh look, simple and classic. Pricing Reduce the price by, say, 20% to 30% to make it more competitive. Hence, it represents affordable brand. Advertising Hire a prominence individual to be brand ambassador. Give trial version at hypermarkets as a promotion for new flavors suggested above. Run a new advertising campaign that create awareness of brand’s new look and flavors. Multiple Brand Give minor product changes, under different brand names at lower prices. Own label products Makes an agreement with hypermarkets to sell Caferoma’s coffee under their own labels. A new product Create a new product either coffee or decaffeinated product under the Caferoma brand. Stretching the brand Selects few manufacturers of coffee equipment such as cafetieres, percolators, coffee machines, etc to use Caferoma brand on their goods...
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...CONTENTS: Define Reformation?………………………………………page 1 Explain why people went to church in 1500? What religion were they?.... ……………………………………page 2 What were the criticisms of the church in the church?............................................................page 3 What did the protestant want..........................page 4 What was henry the VIII’s role in changing the church? What were his problems? …………………page 5 What where henry’s changes in the church? How did they affect people’s lives?................................page 6 Edward VI why did he build on his father’s changes in the church?......................................................page 7 Mary I why did she change the church? What were here changes?................................................. page 8 Elizabeth I how did Elizabeth change the church? How she tried to please everyone?..........................page 9 Conclusion: how did the English Reformation change people’s lives and method of worship?............page 10 Define Reformation? Explain why people went to church in 1500? What religion were they? What were the criticisms of the church in 1500? What did the protestant want? What was hennery VIII’s role changing the church? What were his problems? Who advised him? What action did he take? What were henry’s changes in the church? How did they affect people’s lives? (Monks, Priests, ordinary people) Edward VI why did he build on his father’s changes in the church? What were...
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...In The Medium Is the Message by Marshall McLuhan, he explores new media in its most original, basic and pure way as an object, furthermore, he use the idea of the medium itself carries the message rather than the message, furthermore, to analyze how new media influence in the society. At the end, McLuhan explain the role of broadcast television (as a new medium) and how television itself become a “fixed charge” in people’s day-to-day living which we simply cannot live without it. (Marshall McLuhan 1962, p.209) Base on Mcluhan’s notion of how a medium formed in the past, if the idea still apply to the mass communication media nowaday as the media themselves shape the society regardless of the content it carries, or there is a new relation between the media and the society. The way Marshall McLuhan looks at the medium is that he emphasizes on the extension of one sense over the others as a defining feature of a medium. For instance, the electric light is a medium without a message (as an object), the electric light itself is the purest form of information, and people seem to be blinded by the content and forgot its original form. The key that change the perception of an electric light from a medium to a message is how it is arranged in a wave of sequence or used in different activities in order to communicate with the society, therefore create a message and fulfill its purpose. For McLuhan, an electric light is the birth of a new medium. (Marshall McLuhan 1962, p.203) “He imagine...
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...Where now? Who now? When now? In front of me was a vast of blankness. I took a deep breath. It was as if I was in a magical, nonrealistic world. I took one tiny step. Paused. Then I sensed my surroundings. There was no one following every movement I make. I twirled around. My surrounding was empty. I let out a small yelp. Then I screamed, "AHHHHHHHH!" All I heard was my echo. I took another deep breath. Then I thought to myself, so this is what it is like to be alive. For twenty years, I was contained in a house that lacked every form of love and affection vital for the growth of a child. Since my parents were one of the richest and fastest growing money makers in the world, our home was a five acre mansion with twenty rooms, fifteen bathrooms, ten gardens, and five swimming pools. Yet all this was for me, and only me. My parents are frequently away due to work, and as a result, I was left alone in this enormous house for the most of my past twenty years. Due to their extreme wealth, my parents have developed a paranoia for everything. Our so called house is contained with high electrically charged walls, protected with over twenty advanced security systems, and the absurdity just goes on. From the moment I was born, I was protected like the most fragile and valuable being in the world. Not because they loved me with all their hearts, but because they were afraid of me getting kidnapped. As a result, I have lived twenty years without any exposure to the vast world out that where...
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...Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well,...
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...Legal consciousness is the basis for the legal system; within the framework of legal consciousness are Before the Law, With the Law and Against the Law these concepts are represented within the story of these three women. The three women involved in this story all have the same problem with the principal of the school they work at, they are all being harassed mostly in the same way. The three women’s names are Alicia, Clara, and Bella; they all go about handling their similar situation differently. I came to see that each woman represented Before the Law, With the Law, and Against the Law. Alicia went about solving her problem Before the Law, Bella solved her problem Against the Law and Clara was With the Law. I will analyze each of their specific situations and explain how each is represented in each case. Firstly, Alicia has been a teacher for a couple of years and the assistant principal has being causing serious problems for her. I believe she went about handling her situation by using the Before the Law legal consciousness. I believe she represents the Before the Law legal consciousness because she follows the rules of the system, she collected her data and took notes about the situations that the assistant principle put her in. She very quietly started to find out how to go about filing a legal complaint about her colleague. She then learned all she can learn about how to go about the situation and waited for the best possible moment to file the complaint. Once she filed...
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...Health Benefits of Power Plate Therapy Health Benefits of Power Plate Therapy * Immediate improvements in blood circulation * Increased muscle strength and flexibility * Increased joint range of motions * Decreased cellulite * Increased bone mineral density * Reduced pain and soreness * Faster recovery and regeneration from injury and training, (research support includes Moezy et al (2008), that indicated enhanced recovery from anterior cruciate ligament reconstruction surgery using vibration technology during rehabilitation) * Enhanced metabolism and lymphatic flow and reductions in cortisol (which is a stress hormone) * Little impact on the joints and ligaments * Capacity for whole body massage and relaxation * Increases the production of collagen to encourage firmer, smoother skin * Helps prevent age-related muscle loss, bone density loss and skin wrinkles * People with medical conditions can exercise while working within their personal physical limitations * Helps prevent injuries through enhanced proprioceptive awareness and control * Immediate improvements in blood circulation * Increased muscle strength and flexibility * Increased joint range of motions * Decreased cellulite * Increased bone mineral density * Reduced pain and soreness * Faster recovery and regeneration from injury and training, (research support includes Moezy et al (2008), that indicated enhanced recovery from anterior...
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...Rhetorical Analysis- The Great Gatsby Although Gatsby would be considered the main character, the story is told through Nick's eyes. Plain, boring, analytical, safe Nick. I think the purpose of that is to show the characters and the story through the least judgmental eyes in the book. Nothing every really happened to Nick. He never lost someone he loved and valued so deeply, he never felt oppressed or glorified or even noticed. Nick was the most sensible of them all, besides maybe Jordan. He wasn't vain or cruel or haughty. He was an honest man, who happened to be in the middle of a whirlwind story. Despite Nick being the fly on the wall, we usually can't tell what's happening or what's going to happen based on his own judgments, primarily because he almost never has one. However, the way the other characters treat and interact with Nick can give you more clues than anything else. If something horrible has happened, the way they treat Nick will give you a hint of what happened before its explained in the book. For the most part, Nick isn't very prevalent, other than the fact that every other character seems to trust him enough to fill him in on the latest detail of their lives, thus giving us multiple POV's and the ability to completely piece together the story with...
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...Communicating in Style: Discover How to Communicate with Everyone (and Like It!) By Julie Barrett, PinnacleOne Communication; a simple yet powerful word. A word that is understood by the masses and still remains a mystery in its effectiveness. Communication can be the making or breaking of all relationships. You have been there; I know you have. Trying to convey a tidbit of vital information to a coworker or a supervisor. You have rehearsed your lines, reviewed your facts, and you know the delivery to use because you are a communicator. Your very job exists because you a conversationalist. Right!? So why is it then when you do explain your ideas and expel your thoughts that the other party just doesn’t get it! Your boss stares at you like you are an idiot. It isn’t you with the communication problem, it’s him. He’s the boss who is supposed to be the master of all communication styles. So why doesn’t he understand? That blank look on his face is as if you presented your ideas in a foreign language. The more you talk the less engaged your boss becomes until you have a major disconnect and you leave his office frustrated and confused. What went wrong? How can you be so prepared and have accomplished nothing? Welcome to the world known as the “Communication Abyss.” The art of getting your message across effectively is a vital part of being successful in today’s marketplace. Whether you want to have a simple conversation, give directions, make presentations with confidence or to negotiate...
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...To what extent was the Iraq-Kuwait Gulf War Conflict provoked by internal forces? International History Ben Aston 24.04.03 Iraqi forces invaded and annexed Kuwait on 2 August 1990. Within twenty four hours Kuwaiti military resistance had effectively ceased, and the government and emir of Kuwait had fled to Saudi Arabia. A puppet administration was installed and Kuwait was declared to be a province of Iraq. The Persian Gulf War, more commonly referred to as the Gulf War, which began in 1990 and continued through to 1991was driven by a myriad of internal factors. But to what extent were external factors instrumental in the provocation of war? Can some blame be attributed to external forces or would the conflict have occurred despite their involvement and influence? In this essay, the Iraq-Kuwait Gulf War will be understood to mean the conflict which began with Iraqi incursions into Kuwait in 1990 and the subsequent events and conflict which continued during early 1991 until 28 February when a ceasefire was declared. Many Gulf War theorists believe the Gulf War was internally provoked and believe a large portion of the blame can be held to Saddam. Lawrence Freedman suggests “real responsibility [for the Iraq-Kuwait conflict] lies with Saddam Hussein, for the origins of the crisis are to be found in his chronic political insecurity and the lengths to which this drove him.”[1] Although there were many factors which led to Saddam’s...
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...The words that I have chosen are to represent Macbeth, throughout the play Macbeth became heartless after the murders he had committed. Macbeth became a danger to everyone by his actions and deeds. He chose to cut his emotions off because he knew that it would be the only way for him to successfully do whatever it took to fulfill the prophecies that the witches had told him. He did whatever he had to do in order to get what he wanted. When Lady Macbeth committed suicide Macbeth took it in a nonchalant manner; however he pitied her for her weakness. He was evil itself, he was darkness, like a nightmare come true. This quote relates to Lady Macbeth, throughout the play Lady Macbeth so desperately wanted Macbeth to become king. She wanted him to become king so much that she convinced Macbeth to kill King Duncan. She was so corrupt that she even helped to finish the cover up of King Duncan’s murder by taking the daggers back to the room. Lady Macbeth wanted to be on top, she wanted to rule Scotland. She, like her husband was willing to do whatever it took to get what they wanted. Her wish for Macbeth to become king came true, but the guilt of the murders made her horrified and she committed suicide. This quote reminds me of Malcolm, after the death of his beloved father he fled in fear that him or his brother would be next. He knew that evil was among Scotland, but never understood why someone so evil and malicious would want to kill his father. He couldn’t live...
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...Chapter 3: Relational Model Chapter 3: Relational Model 1 1 Objectives 2 2 Logical View of Data 3 2.1 Table characteristics 3 2.2 terms 3 2.2.1 domain 3 2.2.2 primary key 4 2.2.3 abstract data type 4 2.2.4 tuple 4 2.2.5 attribute 4 3 Keys 4 3.1 determinant 4 3.1.1 functional dependence 4 3.1.2 multi-functional dependence 5 3.2 types of keys 5 3.2.1 super key 5 3.2.2 candidate key 5 3.2.3 primary key 5 3.2.4 alternate key 5 3.2.5 foreign key 5 3.2.6 secondary key 5 3.2.7 composite key 6 3.3 entity integrity 6 3.4 referential integrity 6 4 DB Integrity 6 4.1 domain integrity 6 4.2 entity integrity 6 4.3 referential integrity 6 4.4 business rules 6 5 Relational DB Query Languages 6 5.1 relational algebra 6 5.1.1 select 7 5.1.2 project 8 5.1.3 join 8 5.1.3.1 equa-join 8 5.1.3.2 theta-join 9 5.1.3.3 natural join 9 5.1.3.4 outer join 10 5.1.4 intersect 11 5.1.5 union 11 5.1.6 difference 11 5.1.7 Cartesian product 12 5.1.8 division 12 5.2 relational calculus 13 6 Meta Data Components 13 6.1 data dictionary 13 6.2 system catalog 13 6.2.1 synonym 14 6.2.2 homonym 14 7 Relationship Types 14 7.1 1:1 14 7.2 1:N 15 7.3 M:N 16 7.3.1 intersection table 16 7.3.2 dummy table 17 8 Data Redundancy in Relational Model 17 9 Indexes 17 9.1 pointer 18 9.2 unique index 18 9.3 non-unique index 18 1 Objectives • The relational database model takes a logical view of data. • The relational model's basic components are entities, attributes...
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...In 1989, Stephen R. Covey penned The 7 Habits of Highly Effective People(public library), a book that went on to sell millions of copies worldwide and defined a new genre bridging self-improvement, business management, and personal productivity. This week, Covey died at the age of 79. Here's a look back at his legacy with some of the keenest insights from his beloved bestseller. Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do). Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.* People can't live with change if there's not a changeless core inside them. Until a person can say deeply and honestly, 'I am what I am today because of the choices I made yesterday,' that person cannot say, 'I choose otherwise.' To learn and not to do is really not to learn. To know and not to do is really not to know. It is one thing to make a mistake, and quite another thing not to admit it. People will forgive mistakes, because mistakes are usually of the mind, mistakes of judgment. But people will not easily forgive the mistakes of the heart, the ill intention, the bad motives, the prideful justifying cover-up of the first mistake. Admission of ignorance is often the first step in our education. Our behavior is a function of our decisions, not our conditions. The ability to subordinate an impulse to a value is the essence of the proactive person. How you treat the one reveals...
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...AMAZING RACE 1. Big Orange 2. The Earthquake 3. Animal Party 4. Follow the Leader 5. New game: There are 2 games that are pretty similar, you can choose which one is better a. “Money game”: (girls 1 yuan, boys 0.5 yuan) * There is a host who control the game (EP & buddy), the students go around in a circle. Each of the girl will be a 1-yuan, each of the boy will be a 0.5-yuan. * And when the host call a random amount of money (like 3.5 yuan) and then the students have to count in their head and rush into a group which they belong to in order to get the total amount of 3.5 yuan * Who eventually can’t find their partners (group) will be eliminated (or he/she/they’ll get a small punishment, just for fun) b. “So you think you have 2 legs?!” * There is a host who control the game (EP & buddy), the students go around in a circle. * When the host stop and order the number of people and legs in one group E.g: Host: “5 people 2 legs” And then the students have to rush into a group of 5 and they have to manage to make sure that 5 people in that group only have 2 legs left on the ground (they can do anything like carrying each other or whatever that makes sense) Also, Who eventually can’t find their partners (group) will be eliminated (or he/she/they’ll get a small punishment, just for fun). And if there’s a team that can’t manage the number of legs on the ground also get punishment ^^) 6. New game: “Save the boy” ...
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