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Uop Health Care Topics

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Submitted By Luvnheartchele
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Conversation Starter
Lachele Taylor
HCS/490 Human Resources in Health Care Consumer Trends and Marketing
August 27, 2015
Adreon Fenderson, Professor

In today’s society, we live in a modern technology trend. Mainly, to survive in this evolving world, generally, everything is based on Capital. In order to live a productive lifestyle, it requires education, wellness, finances, and persistence. In order to be successful driven, collaboration of a system should consist of planning, organizing, and generate an action. In health care, marketing is “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and service to create exchanges that satisfy individual and organizational objectives”. (University Of Phoenix, 2011, para. The Meaning of Marketing). It also mentions, these “basics are to use a quality system where metrics are defined and where physicians follow agreed-upon clinical protocols, and are aligned with the organizations that manage the defined patient population.” This strategic marketing process consists of relationships. The “important stakeholders, environmental factors, and society at large”. (University of Phoenix, 2011, para. The Strategic Marketing). To maintain its core value the approach must follow an external-to-internal method, according to the chapters. Understanding the consumer has many factors: marketing research, buyer behavior, market segmentation, developing customer loyalty, product strategy, price, distribution, promotion, advertising, sales and sales management, and controlling and monitoring. Without these key elements of plan, failure of a successful marketing strategy to become a leading organization will not succeed. In conclusion, according to, (University of Phoenix, 2011, para. The Market Driven Planning Sequence), “a market

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