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Ups and the Competitive Advantage

In: Business and Management

Submitted By theurers
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The article that I read was from Ogilvy & Mather and it was over UPS and how they have used logistics to dominate in the transportation industry. The first part of the article pertained to Ogilvy and Mathers creating the “We love logistics” advertisement for UPS and pushing the UPS agenda to the masses. This is to let people know that UPS can create a considerable competitive advantage for their customers, regardless of the size or location of their business.
With well over 100 years of experience in the field, UPS realizes that there is more to logistics than just moving freight from point A to point B. By being quick and innovative, business can get products to market quickly, save money, create customer loyalty, and add efficiency to their own operations. With the economic climate as it is, especially with worldwide competition at an all-time high, companies need an edge to continue to survive.
UPS has moved into several different fields of business to create in house capabilities that weren’t possible even a few years ago. Through acquisitions UPS has purchased 40+ companies in the last several years ranging from international trade services, brokerage firms, finance companies, real estate companies, and tech firms. As an example used from the article, “UPS established an in-house laptop repair facility for a well-known computer manufacturer -- complete with company-certified technicians -- near its global Worldport air hub in Louisville. In as little as 24 hours, UPS can repair, refurbish and return laptops to their owners, helping the computer company better meet its clients’ needs and deadlines.” Obviously this is the kind of customer service that will propel both UPS and its customers forward in the coming decades.
UPS will always be at its heart a package delivery company. However, in order to survive in a cut throat industry it will be necessary to

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