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Ups Fedex Case

In: Business and Management

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A. Alur Cerita
Pertandingan nilai perusahaan antara FedEx dengan UPS

Perusahaan FedEx maupun UPS merupakan dua perusahaan pengiriman barang yang besar dan namanya sudah dikenal. Kedua perusahaan ini telah menguasai pasar hingga pasar internasional yaitu AS dan Cina. Perusahaan FedEx lebih fokus untuk menguasai pasar di Cina akan tetapi untuk secara global kedudukan UPS lebih tinggi dari Fedex. Dengan semakin berkembang segmentasi pasar, FedEx lebih dikenal sebagai perusahaan yang melakukan inovatif dan menguasi kondisi pasar, sedangkan UPS lebih dikenal sebagai "pengikut" yang besar dan termasuk jenis pasar birokrasi. Akan tetapi dengan seiringnya waktu, UPS juga melakukan pembaharuan dengan mengubah image perusahaan mereka menjadi perusahaan yang lebih inovatif dan kreatif dan merupakan musuh yang sangat kuat bagi FedEx. Meski perusahaan fedex yang menemukan system manajemen logistik costumer, tetapi perusahaan UPS juga tidak ingin kalah dengan satu perusahaan ini dan pada akhirnya UPS berhasil mengambil alih kedudukan fedex dalam logistik dan servis SCM.

Pada akhir tahun 2003, FedEx memiliki aset senilai $15.4 miliar dengan net income sebesar $830 juta. Perusahaan FedEx memiliki 50.000 kendaraan darat, 625 kendaraan udara, dan memiliki karyawan sebanyak 216.000 orang dengan pengiriman sebanyak 5,4 juta paket perhari. Sedangkan UPS pada akhir tahun 2003 memiliki aset sebesar $28,9 miliar dengan net income sebesar $2,9 miliar. Perusahaan UPS memiliki kendaraan darat sebesar 88.000, kendaraan udara sebanyak 583, dan karyawan sebanyak 360.000 orang.
Dari data kedua perusahaan pengiriman barang yang telah kita lihat di atas, perusahaan manakah yang lebih memiliki potensi untuk menarik para investor? (perusahaan manakah yang memiliki performa dan kinerja lebih baik), dan juga apakah performa kedua perusahaan tersebut pada masa lalu mempengaruhi prospek kinerja mereka di masa yang akan datang?
B.Identifikasi Masalah 1. Perusahaan mana yang lebih baik? 2. Pada saat perusahaan menghadapi batasan dari liberalisasi peluang di China. Apakah perfoma perusahaan masa lalu mempunyai tanda tanda terhadap prospek masa depan? 3. Apa saja dampak dari persaingan dari kedua perusahaan diatas?

Pembahasan Masalah
1. Perusahaan Fedex dan Ups saling melakukan tindakan-tindakan bisnis baru (inovasi bisnis) dan akuisi-akuisisi perusahaan lain yang bertujuan untuk menguasai pasar, contohnya : FedeX Corp : menawarkan pengiriman pagi hari/ 10.30 A.m (1982), mengakuisisi Gelco express (1984), membuka jaringan Eropa di Brussels (1985), menawarkan jasa pergudangan (1987), menawarkan pengiriman dalam waktu dua hari (1992), membuat website agar konsumen dapat melacak pengiriman secara online (1994), mengakuisisi penerbangan yang mengarah ke Cina (1995), menawarkan pengiriman barang B2C ke konsumen(2000), membuka kantor pusat di Cina (2003), dan lain-lain. (exhibit 4) UPS : menawarkan pengiriman pada hari esok (1982), menawarkan jasa pengiriman antar benua (Amerika dengan Eropa) (1985), mengekspansi jasa pengiriman udara hingga ke 180 negara (1989), mengekspansi pengiriman ke lebih dari 200 negara, menawarkan jasa supply chain lewat badan logistik milik UPS (1993), membuat website agar konsumen dapat melacak pengiriman secara online (1994), melakukan IPO (1999), mengakuisisi semua jasa pengiriman kargo (udara) di Amerika latin (2000), mulai membuka jalur penerbangan langsung ke Cina (2001), menawarkan pengiriman dalam waktu sehari (2002), melakukan kontrak dengan Yangtze river express untuk membantu dalam pengiriman antar kota di Cina (2003), dan lain-lain. (exhibit 4).

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