...American Airlines Strategic Report for American Airlines Jed Cullen Kevin Yamazaki Deirdre Chew April 7, 2010 April 7, 2010 Page 1 American Airlines Table of Contents Executive Summary ............................................................................................ 3 Company History................................................................................................. 4 Financial Analysis ............................................................................................... 8 Current Financial Position.................................................................................. 8 Industry Comparable Analysis ......................................................................... 12 Stock Performance .......................................................................................... 14 Management and Analyst Outlook................................................................... 15 Competitive Analysis ........................................................................................ 16 Internal Rivalry ................................................................................................. 17 Supplier Power ................................................................................................ 18 Buyer Power .................................................................................................... 19 Entry and Exit ..............
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...A) Introduction B) The Strategy with Environment One of the best strategies that US Airways has is to provide a safe, reliable and convenient service. According to US Airways 10k report, US Airways offers 3100 flights daily to more than 200 communities in the United States, Canada, Mexico, Europe, the Middle East, the Caribbean and Central and South America. US Airways has dominated the Customer Service Key Survival Factor (KSF) by achieving six first place baggage handling, first place on time-performance by also offering a program that allows passengers to earn mileage for each paid flight. US Airways utilize a system that helps to attract more customers, generate more revenues and saves cost that are not necessary. US Airways makes contracts with smaller carriers agreeing that these small carriers would transfer the passengers from a low-density market to their main hubs. The small carriers acting as suppliers to US Airways also benefit by carrying the name from a recognized company and also getting more customers. There is a connection between the strategies that US Airways use and the key survival factor. According to the US Airways 10K report, one of the largest costs for the business is the high cost of fuel. The cost of a gallon of fuel increased by 1.28 billion from 2010 to 2011. This big increase can affect the ability to maintain or increase fares and the passenger demand. We cannot control the environment that we live in political, economical, government...
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...Assignment 2: Mergers and Acquisitions November 17, 2014 Contemporary Business There are many reasons for two competing companies to merge together or for one to be acquired by the other. This paper will focus on the circumstances behind the merger of American Airlines, Inc. and US Airways Group, the positive and negative effects of the merger, the change in organizational structure, and whether or not there were any changes in human resources management practices due to the merger. American Airlines, Inc. was formed in 1934 and has since grown tremendously. One of its competitors, since its formation, has been US Airways Group. On December 9, 2013, the two companies merged to form American Airlines Group. The merged venture is now headquartered in Fort Worth, Texas (American Airlines Group, 2014). “Under the terms of the merger agreement, US Airways stockholders would receive 28% of the diluted equity of the combined airline, with the remaining 72% diluted equity ownership of the combined airline to be distributed to American, its labor unions and current employees” (Bringardner, 2013). This merger creates the world’s largest airline, which can certainly be seen as a reason behind the merger. The new American Airlines Group is sure to become the biggest contender in the airline industry. “Worldwide, it will operate nearly 6,700 daily flights to more than 330 destinations in more than 50 countries. The two airlines, for now, have more than 100,000 employees worldwide”...
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...Look up at the sky, it's a bird, it's a plane, no it really is a plain. All across the United States and all over the world there are a number of companies that are constantly seeking to expand each by a number of different means; some companies are going public, others are buying assets from other companies, and some companies are merging. Mergers happen every day whether we realize it or not there are a number of different smaller companies out there that either by or acquire another company's assets or acquire the whole company itself. The whole merger process can be complicated and also can be quite simple one company seeks to expand and another cease to liquidate some assets, the reasons for this are as different as each company. One company can be going bankrupt, another company can be poorly managed, and another company may have just expanded too fast and collapse under its own weight; one thing is for sure there are good mergers and then they are bad mergers. Some mergers can actually benefit its consumers by giving them better service and combine the best of two companies into one, however a merger of two companies or more can result in a limited choice of options when choosing one firm from another to do to do business with. In fact this can be so tricky that with some of the mergers with the more larger companies have to be regulated by the federal government, as far as the United States is concerned. This concern can be so big that if too many companies in the same...
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...Case on- US Airways Cost Structure US Airways Corporation (formerly US Air) was formed with the merger of several diverse regional airlines including Allegheny Airlines, Mohawk Airlines, Lake Central Airlines, Pacific Southwest Airlines and Piedmont Airlines. The mergers that ultimately led to the establishment of US Airways did not come without difficulties. US Airways possesses a diverse fleet of aircraft, unlike the much more successful Southwest Airlines, which flies only one type of plane, the Boeing 737. US Airways’ diversity results in higher costs of maintenance and crew training and in a much more complex crew scheduling problem.Because of the traditionally week competition in its Northeast market stronghold, US Airways had the highest yield in the airline industry in 1993. The combination of high yields and very high costs per available seat mile invited competition. With the cloud of a potential bankruptcy hanging over it, US Airways looked for ways to control its costs in order to restore its financial health. Cost control is a difficult problem in any corporation. It is, however, especially difficult in a capital-intensive industry such as this. Case on- Rising Marginal Cost of 747s Boeing and Airbus provide all the wide-bodied jets the world needs. Boeing 747, 767 and 777s typically have a 60-70 percent share of the worldwide market, but Airbus accepted the majority of the new orders in 1994-1995 and doubled their output rate from 126 to 232 planes per year...
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...------------------------------------------------- American airlines leadership American Airlines Leadership American Airlines has a very unique history being the first “major airline” in the United States. The original name of the company was American Airways, which was conceived through the acquisition of 80 different airlines in 1930. The smaller airlines that were acquired included, Southern Air Transport in Texas, Southern Air Fast Express (SAFE) in the western United States, Universal Aviation in the Midwest, amongst a few others. With the airlines working under one name they were able to provide a much simpler way to travel and like many early carriers then, American earned it’s the most by carrying U.S. Mail. By 1933 American Airways operated a transcontinental route network serving 72 cities. In 1934 American Airlines was created by E.L. Cord who acquired American Airways and renamed it. The new owner, E.L Cord, hired C. R. Smith a Texas businessman. Smith began to work Donald Douglas in a project where they would pioneer a new phase of airline industry. Smith and Douglas worked and developed the DC-3, exclusively for American Airlines. This new plane was known as the flagships and the American Airlines’ DC-3 allowed for the company to be made the first airline to be able to operate a route that could earn a profit solely by transporting passengers, instead of relying solely in mail transportation. American Airlines was not only the first to profit from...
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...to merge or to acquire / be acquired was made. The two airlines American Airlines and US Airways merged on December 9th, 2013 to form the American Airline Group that became the biggest airline in the world. This merger was formed by the increased competition that airlines are facing in the business today. The merger presented an opportunity for both airlines to exploit the benefits of an extended network that would result after merging as opposed to when each operates independently. One of the main circumstances that surrounded the merger was the impending bankruptcy of American Airlines. The company had filed for bankruptcy in 2011 although it reverted to profitability in July the same year. The merger would increase access to business opportunities for both airlines, especially American Airlines that would reduce its exposure to financial risks, which was the initial cause for the company filing for bankruptcy. The merger would create increased synergies that would be evident through increased financial strength and flexibility in the market (DePamphilis, 2008). Each of the merged entities would have access to more destinations and larger clientele. Each of them would access an increased network of destinations i.e. 330 destinations around the world. They also had a code share agreement where customers would seamlessly book their flights from either American Airlines or US Airways networks. Such leverages are an improvement to each of the airline’s capability and results...
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...Business 499 Prof. Rufus Robinson Assignment 4: Merger, Acquisition, and International Strategies February 27, 2014 The two companies that I chose to research that has aq are American Airlines and US Airways. On January 7, 2014 both airline announced the $17 billion merger that created the world’s largest airline, which is a position that American Airlines once held years ago until a wave of mergers and consolidations in the airline industry over the past few years. It plans to operate nearly 6,700 daily flights to more than 330 destinations in more than 50 countries. The strategy that led US Airways and American Airlines to merge was one of mutual benefit. In 2012, US Airways expressed interest in taking over AMR Corporation, which is the parent company of American Airlines. In March, AMR’s CEO Tom Horton said that the company was open to a merger. Under Chapter 11 bankruptcy protection, American Airlines had been looking to merge with another airline. In my opinion, I believe that this merger was a wise choice because the merger could possibly yield more than $1.5 billion a year in added revenue and cost savings to the airline. Stakeholders of AMR would own 72% of the company and US Airways would own the remaining 28%. Both airlines stated that there would be no lay-offs and have the major support of several labor groups that faced an uncertain future after AMR Corporation filed for bankruptcy in 2011. Shares of the combined company rose from 2.7% to $24.60 on...
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...Transcript of Copy of Bargaining @ Magic Carpet Airlines: A Union's Perspective Back to the Bargaining Table Davida Jackson, Sandy Saburn, Renata Sims Dixie Lee - National Bargaining Representative (NBR) Ruth Boaz – LFA MEC president at Magic Carpet Air Peggy Hardy – LFA union president Marie Phillips – LFA union president Jody Rogers – LFA union president League of Flight Attendants (LFA) Negotiating Team Bill Orleans – director of labor relations Ross Irving – director of human resources Kristine Lamb – director of in-flight services Christian Andrew – executive vice president Willie Sanders – senior vice president of operations Tom Windham – chief executive officer (CEO) and president Company Negotiating Team Magic Carpet Airlines (MCA) -1961 History of Merger 1. Keeping union members informed of negotiation progress. 2. Getting union members involved. 3. Convincing the company that the union’s demands were serious. 4. Setting an issue only with the unanimous consent of the negotiating committee. Strategies of the Union The merger of the two airlines created a small “national” airline (define as a carrier with sales between $100 million & $1 billion) with sales of $140,265,000. River City Airlines (RCA) - 1969 January 1987, Magic Carpet Air purchased River City Airlines and merged two operations. In May 1988, Magic Carpet Air entered into a marketing agreement with a major national carrier and became a “feeder”airline for...
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...paper, an individual will gain information how US Airways business, product the airline provide, and services US airways. The reader will also gain information about how US airways work on developing right mission statement. The reader will also gain information how important mission, vision, and values to US airways in direction of their strategic plan. Mission Statement The mission statement is short and memorable, like a catch phase. The purpose of a mission statement is to endorse the meaning of the company and associate with company business. The company main customer’s bases are individual who like to fly. The mission statement of US airways is “Fly with US”. It is very obvious that the company is an airline operator, providing travels all around the world for its valued customers. The mission state or the slogan “Fly with US” could vary with different meanings for individuals. The individual could perceive this statement in many different ways. An individual could look at US as top airline for United State . This could also mean by flying with US airways, individual will be count as one of the member of the family that is US Airways. The mission statement also provides information about how important each passenger is for the company. By flying with US airways, individual will be respected as one of the company’s own. Also, by using it as a mission statement, US Airways implies that any individual can fly with US Air to...
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...1. Choose one of the following three industries (NOT specific companies) for analysis: . Airlines (carriers) . Automobiles . Personal computers. RATE (not Rank) the global importance of each of Porter’s five industry forces on a scale of 1 to 5 (1 = Low, 5 = High), and provide at least two reasons for each rating. In addition, list at least three industries that complement the industry you choose. (30 points) Airlines Industry 1. Oil Service Industry- Fuel airplanes, and shuttle-bus. 2. Banking Industry- Some airline have their own credit union and others rely on banks for reward sky miles. 3. Insurance Industry- Employee insurance. Rate 4 Threats of New Entrants. At first glance, you might think that the airline industry is pretty tough to break into, but don't be fooled. You'll need to look at whether there are substantial costs to access bank loans and credit. If borrowing is cheap, then the likelihood of more airliners entering the industry is higher. The more new airlines that enter the market, the more saturated it becomes for everyone. Brand name recognition and frequent fliers point also play a role in the airline industry. An airline with a strong brand name and incentives can often lure a customer even if its prices are higher (Investopedia, 2012). Rate 4 Powers of Suppliers. The airline supply business is mainly dominated by Boeing and Airbus. For this reason, there isn't a lot of cutthroat competition among suppliers...
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...an increase in revenues realized together with a reduction in the operational costs incurred. Moreover, the merger creates a stronger market position for the merging companies, as they are financially able to delve into new markets through identification of the existent market needs pertaining to the services offered by the airlines (Rumgarilseva, 2002). Furthermore, a merger provides a larger customer base for the merging companies as they combine their customer base thus acquiring more revenues. Moreover, development of a merger seeks to identify the growing status and strength of the company, which works to increase the customer loyalty realized and consequently increasing the customer base. This strategy has been adopted by both the US Airways and American airlines in developing a merger to form the American Airlines (Straub, 2007). Formed in December 9th 2013, the American Airlines developed...
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...Merger between American Airlines and US Airways The two airlines American Airlines and US Airways merged on December 9th, 2013 to form the American Airline Group that became the biggest airline in the world. This merger was formed by the increased competition that airlines are facing in the business today. The merger presented an opportunity for both airlines to exploit the benefits of an extended network that would result after merging as opposed to when each operates independently. One of the main circumstances that surrounded the merger was the impending bankruptcy of American Airlines. The company had filed for bankruptcy in 2011 although it reverted to profitability in July the same year. The merger would increase access to business opportunities for both airlines, especially American Airlines that would reduce its exposure to financial risks, which was the initial cause for the company filing for bankruptcy. The merger would create increased synergies that would be evident through increased financial strength and flexibility in the market (DePamphilis, 2008). Each of the merged entities would have access to more destinations and larger clientele. Each of them would access an increased network of destinations i.e. 330 destinations around the world. They also had a code share agreement where customers would seamlessly book their flights from either American Airlines or US Airways networks. Such leverages are an improvement to each of the airline’s capability and results...
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...Business Model and Strategic Framework – IndiGo Airlines Business Model and Strategic Framework – IndiGo Airlines 2013 7/24/2013 2013 7/24/2013 Introduction IndiGo began its operation in 2006 and after being into business for six years, it has become India’s largest airline services overtaking Jet Airways in November 2012. Through this project report, we aim to understand the business model that is used by IndiGo and their marketing strategic framework which would help us to understand the enormous growth shown by IndiGo. Porter’s 5-Force Analysis for Airline Industry and GoIndigo in particular 1. Threat of New Entrants New entrants in the aviation industry face intense competition from the existing players and these new entrants themselves act as a huge competition to the settled players in the market. Barriers for new entrants: 1. High initial setup cost- The initial setup costs for the entrants include the airbus costs, setup costs, licensing costs, costs to airports, inventory costs, and many other costs including taxes. This increases the entry barrier to the new entrants who are willing to enter the market. 2. Existing player’s defence of market share- The existing settled players have a loyal set of customers, an established brand name and an extensive value chain. With the entry of a new entrant, the existing companies can easily defend their market share from the former. Additionally, the existing companies have an advantage of the economies...
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...This report analyses and evaluates the potential for EasyJet to continue to be competitive in the UK and Europe but also the opportunity to expand into India INTRODUCTION – THE COMPANY AN OVERVIEW Easyjet Airline was established in 1995 by Sir Stelios Haji-Ioannou a Greek Cypriot as part of EasyGroup Holdings Ltd. He envisaged it as a low cost airline which could impact on the existing domestic market in the UK which was at the time dominated by large British companies such as British Airways and British Midland. The Company started with two leased airplanes and began operating from London Luton to Glasgow and Edinburgh In 1996 they began operating from Luton to Amsterdam and now in 2014, operate on 633 routes across more than 30 countries and own 217 Airbus aircraft. They employ over 8,000 people including 2,000 pilots and 4,500+ cabin crew and in 2013 they flew over 60 million passengers They now claim that “over 300 million people within a one hour drive of an EasyJet airport” (Easyjet About Us 2013) The obvious move for the airline for further growth may now be outside of Europe and India may be the best market to consider. PESTLE Analysis Political/Legal Up to April 1997 the European Airline Market was regulated strictly and each county controlled their own airline companies. After 1997 and deregulation the European market opened up for carriers and subsequently for example an Irish low cost carrier like Ryan Air was allowed to operate between two other European countries...
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