...Case Study Analysis Benihana of Tokyo Binus Business School, MM Executive Batch 20 Presented by Group I Alexander Christian Dina Sandri Fani Jenna Widyawati Ridwan Martawidjaja Table of Contents 2 The 70’s Benihana Facing Issues 3 Detailed Analysis 4 Conclusion & Recommendation 5 Key Takeaways 7/28/2014 The Story of Benihana Case Analysis – Benihana of Tokyo 1 2 Table of Contents 2 The 70’s Benihana Facing Issues 3 Detailed Analysis 4 Conclusion & Recommendation 5 Key Takeaways 7/28/2014 The Story of Benihana Case Analysis – Benihana of Tokyo 1 3 Benihana of Tokyo in Years 1st Benihana’s restaurant chain in Japan • 1958 Introduction of Hibachi table arrangement • 1964 Entry in US at West Side, NY • 1966 2nd restaurant chain at East Side, NY • 1967 3rd restaurant in Chicago; Big Blockbuster • 1969 4th & 5th restaurant opened in SF and Las Vegas. Started franchising the unit • 1970 Opened Benihana Palace. Discontinued franchising scheme • 1971 Bill Susha joined Benihana’s management • 1972 15 units in US (9 owned, 5 franchised, & 1 JV). Grossed revenue over $12 mio per year. Considered future expansion 7/28/2014 1935 Case Analysis – Benihana of Tokyo • 4 Americans and Their Eating Behavior Enjoyed eating in exotic surroundings 2 3 Deeply mistrustful of exotic foods Enjoyed...
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...essay will examine the current business environment McDonald’s operates in through a PESTEL analysis, to examine the general external business environment and the specific industry factors that may affect the business. The results of this essay can then be used as the background for a SWOT analysis to highlight the specific strengths and weaknesses of the McDonald’s business model and its potential future opportunities and threat, which should help to determine the best strategic direction for McDonald’s to take in the coming years. PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the business’ strengths, and also potential threats to the business when combined with a proper understanding of the firm’s weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the business’ intrinsic strengths and weaknesses...
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...Description--------------------------------------------------------------------------------------1 Strategic Focus and Plan-----------------------------------------------------------------------------------1 Mission/Vision Statements-----------------------------------------------------------------------1 Goals------------------------------------------------------------------------------------------------2 Core Competency and Sustainable Competitive Advantage--------------------------------2 Situation Analysis------------------------------------------------------------------------------------------3 SWOT analysis------------------------------------------------------------------------------------ Industry Analysis----------------------------------------------------------------------------------4 Competitor Analysis------------------------------------------------------------------------------4 Company Analysis--------------------------------------------------------------------------------5 Customer Analysis--------------------------------------------------------------------------------6 Market-Product Focus-------------------------------------------------------------------------------------6 Marketing and Product Objectives--------------------------------------------------------------6 Target Market-------------------------------------------------------------------------------------- Points of Difference-------------------------------------------------------------------------------7 ...
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...CAT FIGHT PET FOOD INDUSTRY Ralston Purina Presented By : Victor M Datta Roll No. : 08 FMS XVIth Evening Batch Guide : Dr. Jadeja Contents Scenario of Pet Food Industry in United States Ralston Purina ( NESTLE – PURINA ) PESTLE Analysis Customer Analysis Market Analysis Internal Analysis SWOT Analysis Strategy Formulation Strategy Implementation Scenario of Pet Food Industry in United States According to the 2011 – 2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008 Total Number of Pets Owned in the U.S. (millions) Bird 16.2 Cat 86.4 Dog 78.2 Reptile 3.0 Small Animal 16.0 Ralston Purina ( NESTLE – PURINA ) • Started as feed business in 1894 • Along with pet food, also in business of cattle feed, bakery product, batteries and cereals • USA’s largest pet food manufacturer with market share of 28% • World’s largest producer of dry dog and dry cat and semi moist cat food • Pet food division was the largest profit centre • It was 25% by sales and 45% by company’s profit Ralston Purina ( NESTLE – PURINA ) • In dog dry food, it had leading brands like Dog Chow and Puppy Chow • Industry leader in price determination • 9 plants across USA • Distribution is done through...
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...KRAFT FOODS COMPANY INTERNAL ANALYSIS The starting of strategic management process is internal analysis where managers of the firm identify business strengths and weaknesses by analyzing its core competencies. For business to build competitive advantage and take advantage of profitability, it must be able to exploit and build upon its strengths and eliminate its weaknesses. Competencies for business are its resources and capabilities that allow the business to differentiate itself and its products and services, or reduce costs when compared to competitors (“The competitive advantage”, n.d). Assets can be tangible like equipment, land or technology, or intangible like brand, knowledge and expertise. When assets are utilized appropriately, they add value to output produced by the business. Similarly capabilities of the business, like skills, processes and structures are important to creating competitive advantage. Along with internal analysis managers must conduct SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses make up business’s internal analysis and opportunities and threats come from external environment of the firm and hence form external analysis. RESOURCES BASED VIEW FOR KRAFT FOODS Kraft Foods is one of the largest Food and Beverage Company in North America with presence in more than 155 countries. Kraft has a deep portfolio of consumer’s favorite food, beverage, cheese, refrigerated meals and grocery brands...
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...near corner Quimpo Boulevard, Juna Subdivision, Matina, Davao City F E A S I B I L I T Y S T U D Y VEGETABLE FRIES IN A JAR BUSINESS PLAN SUBMITTED BY: PARENO, JAY JONES VILLANUEVA, ANGEL ACITA, KAREEN LANGOYAN, JENA SANGRIA, TRACY HITGANO, ARJEAN JAO, JOHN MARK VENCER SUBMITTED TO: PROF. WILBORN SEPULVEDA ENTREPRENEURIAL MANAGEMENT PROFESSOR September 8, 2015 PURPOSE OF THE FEASIBILITY The purpose of making this feasibility study for our business plan of VEGETABLE FRIES IN A JAR is to introduce it to the market and determine whether it is feasible to launch or not. This business plan can give substantial and factual information on the undertaken project based on the extensive research conducted on this program. This also provides information on the organization structure and management of the program and the one who undertake the project. Financial aspects, operational, human resource and marketing aspects are all conducted on this project to identify and qualify this project for potentially making it as a new venture. EXECUTIVE SUMMARY This feasibility study tells about the proposed business plan of our company the Zion Foods Company to introduce to the market the product called the vegetable fries in a jar to determine whether this new venture is potential for gaining popularity and profit and make it available to the market. This business plan will tell whether this project is good or not. This feasibility study involves the description of our company which was...
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...Fundamentals of International Business BUAD 327.001 May 8, 2013 Table of Content Executive Summary……………………………………………………………………………….3 Introduction……………………………………………………………………………………….6 Economic Analysis………………………………………………………………………………..6 Cultural Analysis………………………………………………………………………………….8 Political Analysis………………………………………………………………………..………...9 Company Analysis……………………………………………………………………………….10 Works Cited……………………………………………………………………………………..12 Appendix………………………………………………………………………………………..13 Executive Summary Overview Chipotle Mexican Grill is a restaurant that allows consumer to enjoy fresh and delicious Mexican style food. Chipotle offers fresh not frozen food that you find in many of the restaurants today. Unlike Taco Bell, Chipotle’s entire product line is fresh the fresh taste like buying fresh vegetables and meats from the local farmer. This fresh taste is what makes Chipotle different from any other Mexican style restaurant in business. Problem Obesity and poor eating habits is running rampant in the world. “Half of German adults are obese (13.7%) and overweight (36.4%), similar to the 54.5% in the United Kingdom, but significantly less than the 62.1% in the United States” (English). Poor eating habits and little or no type of exercise finds consumers struggling to control their weight. For many consumers, who have busy work schedules and/or family obligations, a quick meal from the microwave or stopping by a fast food restaurant is a quick fix...
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...INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY BTEC HND DIPLOMA IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) ASSIGNMENT COVER SHEET 2014/2015 UNIT TITLE & CODE | Unit 7: Business Strategy | LEVEL | 05 | | | CREDITS | 15 | STUDENT NAME | | STUDENT ID | | ASSESSOR | R.A.R.G. Ranaweera | IV by | | ASSESSMENT | | Word Count | | ASSIGNMENTISSUE DATE | 19.02.2015 | ASSIGNMENT SUBMISSION DATE | 22.03.2015 | ASSIGNMENT DISCUSSION DATE(s) | | | ASSIGNMENT RESUBMISSION DATE | | | | | | | | | FINAL GRADE | ORIGINAL SUBMISSION | | RESUBMISSION | | ASSESSMENT CRITERIA TO BE ASSESSED IN THIS ASSIGNMENT (Identify all criteria to be assessed in this assignment) Achieved Pass Criteria | LO1 | LO2 | LO3 | LO4 | | | 1.1 | 1.2 | 1.3 | 2.1 | 2.2 | 2.3 | 2.4 | 3.1 | 3.2 | 4.1 | 4.2 | 4.3 | Original Submission | | | | | | | | | | | | | Re submission | | | | | | | | | | | | | Grade Achieved | Merit Criteria | Distinction Criteria | | M1 | M2 | M3 | D1 | D2 | D3 | Original Submission | | | | | | | On resubmission | | | | | | | AUTHENCITY STATEMENT I certify that the attached material is my original work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any other institution ...
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...Project Report on Mr. M. Hanifur Rahman and his business enterprise ‘Helvetia’ [pic] Course name: Introduction to Business (BUS101) Semester: Fall 2010 Section: 10 Prepared By Md. Iftekhar Alam 1030771530 Farhat Shamita 1030256030 Runa Akhter 1030588530 Rizvi Ahsan 1030703530 Prepared For Mr. M. Saidur Rahman Core Faculty, School of Business [pic] LETTER OF TRANSMITTAL December, 2010 Mr. M. Saidur Rahman (Saeed) Lecturer Department: School of Business North South University Subject: Submission of the Group Report Dear Sir, Enclosed is a copy of the group report entitled “Profile of an entrepreneur and his Business” submitted as a part of requirement for our BUS 101 course. In preparing this report, we have tried our level best to include all the relevant information and explanations to make the report informative and comprehensive. Helvetia, one of the pioneer companies in the fast food industry of Bangladesh is focused in this report. All the information stated in the report is factual and is taken directly from the interview with the entrepreneur himself on 1st December 2010. It was a very enriching experience for us to prepare this report. Our writing and communication skills have improved significantly while doing it. We will be available for any...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...Table of Contents: Executive Summary: 3 Business Description: 4 Business Goals: 5 Our Mission 5 Our Vision 5 Business Model: 5 Market Analysis: 7 Identifying Target Markets: 7 Target Market Research: 7 Competitor Analysis: 8 Defining the Competitive Position: SWOT Analysis, A Useful Approach: 8 Strengths and Weaknesses of Competitors: 10 Competitive Strategy: 10 Operations: 10 Financial Statement 12 Start-up Budget – Period Covering : (Jan) 2016 – (April) 2016 12 Cash Flow 13 Income & Expense Statement 14 Balance Sheet 15 Executive Summary: There’s an expression as “you are what you eat” to make people realise how bad they are nourished and take an action to eat more healthy. However, in today’s Turkey, especially in big cities, people’s eating habit is worsening day by day. In the past our mothers were the ones who take the all responsibility in the kitchen. While our fathers were working and bringing home food, our mothers (or the women in the house) were cooking everything for us. We weren’t worrying about what we ate. However, this tradition is now changing. Especially in big cities like İstanbul, and especially with the new generation, women have joined the workforce. Most of the young women now working as many hours in a day as men do. Consequently, when they arrive home they were tired enough to not want to cook for themselves or the family. Instead, they order food. Furthermore, most of the students who...
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...bur7/21/13 Cadbury | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share. Create Account | Login O r C onne ct with Home Articles Docs Concepts BrandGuide Colleges Forum Careers FunCorner Quizzes Search MBASkool.. Go Latest Events & Contests: You are here: Home INVITING ARTICLE FOR HR MESH AUGUST '13 EDITION-Symbiosis Centre For Management BrandGuide Food & Beverages Cadbury CADBURY < Bu s c h Beer .. 0 Tw eet C adbu r y ' s 5 Star .. > 1 Cadbury Parent Company Category Sector Kraft Foods Food Products & Confectionery Follow Us Quizzes! Food and Beverages Kuch meetha ho jaye; A whole world of chocolately fun; Your Tagline/ Slogan happiness loves Cadbury; Milky Creamy Yummy Have you tried MBASkool Quizzes ? Take a Quiz Now! Fin Wizards. Mktng Gurus. HR Heroes. Ops Champions Trending Topics on Site One of the biggest and most trusted confectionery and foods USP brand STP Segment People who buy chocolates for eating or gifting Children and families belonging to lower, middle and upper middle Target Group Positioning 201 Proton Cars | SWOT Analysis | BrandGuide Top 20 Companies of the World in 2012 Top 10 FMCG Companies in India 2013 Top 10 FMCG Companies in India 2012 Top 10 Information Technology (IT) Companies in India 2013 FacConnect-IIM Ahmedabad | Events and Competitions class As a sweet for happy occasions or auspicious beginning Product Portfolio 1.Cadburys Temptations 2.Cadburys Oreo...
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...reasons for its selection ..................................................................................... 5 Aim of the Research Report ...................................................................................................................... 5 Research Objectives .................................................................................................................................. 5 Research Questions .................................................................................................................................. 6 Research Approach ................................................................................................................................... 6 Part Two: Data Sources and Business and Accounting Techniques.............................................................. 8 Sources of information for research work ................................................................................................ 8 Annual Reports: .................................................................................................................................... 8 Online libraries and Websites: .............................................................................................................. 9 Books and Academic...
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...Macro environment/Remote Environment Analysis A firm’s macro or remote environment consists of the factors that originate beyond and usually irrespective of a single firm’s operating situation and consists of economic, social, political, technological, and ecological factors (Pearce and Robinson, p87). McDonald’s, a global leader in the fast food industry, remote environment contains many of these factors. Economic Factors: Markets require purchasing power as well as people. The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability (Kotler, 2000). Changes in income and changes in consumer spending patterns can affect the industry. McDonald’s and other global competitors also face different scale of tax and revenue measurement in different countries. International currency fluctuations especially in global food distribution are also a factor. Social Factors: Current customers are much more health conscious than previous generations and thus are switching to healthier and greener food like salads. In addition, customers are trying to associate themselves with good organizations that they feel are concerned for the environment. Fast food shops are now trying to improve their brand image by portraying their concerns for the environment. Political Factors: Even in stable countries with no political unrest, political trends may have a significant impact on business (Jain, 2004). Different governments may focus on separate...
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... Bringing convenience to good food. Table of Contents Executive Summary 4 Introduction 5 External Analysis 6 Market Analysis 6 Market needs 6 Market trends 6 Market growth 6 Competitor Analysis 6 Macro Environment 7 Demographics 7 Economic 7 Natural 7 Technological 8 Political 8 Cultural 8 Internal Analysis 8 Current target market 9 Positioning 9 Competitive advantage 9 Marketing mix 10 Place 10 Product 10 Price 11 Promotion 11 Financial Performance 12 SWOT Analysis 13 Confrontation Matrix 15 Segmentation, targeting and positioning 16 Segmentation: 16 Target market: 16 Positioning: 16 Corporate Strategy 17 Objectives 18 Marketing objectives 19 Financial objectives 19 Marketing Mix 19 Product 19 Price 20 Promotion 20 Place 20 Profit & Loss Statement / Budget (3 years) 21 Recommendations to the decision makers 22 Source list 23 Appendices 24 Place 24 Obesity U.S 24 Personal reflection 26 Roel Hoedemakers 26 Boudewijn de Bondt 26 Manvir Sanhu 26 Nada Barakat 26 Oskar van Ernst 26 Executive Summary In 2008 Greencore entered the U.S. market and acquired two major contracts with convenience chain 7-Eleven and Starbucks which gave Greencore an opportunity to grow internationally and be as successful elsewhere as in the U.K. However, the U.S. citizens are more culturally immersed into fast-food and food from deli-shops which is prepared on order, rather...
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