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Us Population in 2020 to 2060

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INFRASTRUCTURE UNIVERSITY KUALA LUMPUR
(IUKL)

BBM209
MARKETING MANAGEMENT

CLASS ACTIVITY CHAPTER 3
ASSIGNMENT 1

NAZREEN MUHAMAD (133011859)
07/04/2015
TUESDAY

LECTURER:
MR ASOKAN

BBM 209 Marketing Management
Class Activity Chapter 3
Assignments Week 2 Class 1

1. The population of the U.S for the year 2020 are 320,000,000 people and for the 2060 are 420,000,000 people. a. The demographic makeup will consist of Ethnicity, Age, and Gender. For the age and gender of the U.S people in 2020, as shown in the following information provided by US Census Bureau :

The table shown the population of the US people in 2035 for the Males and Females.
The people of US country have 1% or less differences from 2020 and 2035 in terms of the population. This mean that there will be 1% of increase from the year of 2020 to 2035 of the US people.

The table shown the population of the US people in 2060 for the Males and Females.

The table shown the population by ethnicity or race of the US people from 2012 to 2060.

b) Age dispersion of the US in these year is between 40 to 45 years old.
c) The industries that benefiting from these figures will be IT industry. As all may know that through time there will be more upgrade of the technology occur now. It is possible that there will be more technology coming in to provide more benefits to people. The company that providing paper as their main business may be lesser than now because of the technology that grown faster. Paper will be more irrelevant for daily use, and that is why there will be more terms like “Go Green” programs introduced right now.

2. Microsoft and Apple is the products that I feel very successful and effectively target my age of group. People age from 18 to 30 will be very suit in technology because of the social and communication between students and teachers, employees

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