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Using an Agency

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Submitted By chief159
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The Advantages and Disadvantages of using an agency M2 Answer
Very useful website for P4/M2: Click on advertising tab on left hand side with information about different media. http://www.marketingdonut.co.uk/ You MUST not copy this word for word and you MUST make it relevant to your campaign with examples of where the agency has made the campaign a success including where they bought adverts, what the campaign involved, ie Puppets in The Meercat campaign. If you do not do this you will NOT be able to re submit.
Full service agencies offer a number of services under one roof, this may include arranging sponsorship, buying media space, for example on TV, Radio, Magazines, Newspapers, Cinema, arrange sales promotion activities, like BOGOF, Competitions, they may organise Direct marketing campaigns , i.e. Direct mail as well designing and creating advertising campaigns. Therefore it maybe more convenient to the client to have everything under one roof and the campaign might be more co-ordinated. In addition the advantage of using an agency is that they have much better facilities and may offer on site services such as sound recording, mock posters and story boards
The benefit to the client is that the campaign is much more co-ordinated as its organised by one agency and the client( i.e. Compare the Market/ Ford etc.) will be allocated an Account Manager who will look after the client. This saves the client time, money and resources because using several agencies to complete the work will take time and may not give a co-ordinated campaign.
Full service agencies also have researchers who can test creative ideas on focus groups to ensure that the campaign and creative message works. The feedback from the focus groups is given to the creative team who will then amend the ideas and therefore the campaign is more likely to be a success as the creative ideas have been

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