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Using an Organisation of Your Choice Write a Report That Explains How the Company Seeks to Deliver Customer Value

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Submitted By wederz
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Using an organisation of your choice write a report that explains how the company seeks to deliver customer value. This report will be explaining how Tesco Plc seeks to deliver customer value, through objectives and strategies they have in place to try and deliver customer value, and also improving the relationship between them and the customer. Tesco was founded in 1919 when Jack Cohen began to sell groceries from a stall in East London. The name Tesco only became known in 1924, and the first store was open in 1929 in Burnt Oak, Edgware, North London. Now Tesco is one of the world’s largest food retailers, operating in 14 different countries worldwide, in Europe, Asia and North America. Tesco is also a leading retailer in the United Kingdom, with its headquarters in Hertfordshire and 2,715 stores nationwide, it employs almost 300,000 members of staff, and has a market share of just over 30% in the United Kingdom, this creating over 60% of the group sales and profits. Tesco’s main objectives is to increase market share, maximise sales, to grow and maintain the number one retail company in the United Kingdom, remain the market leader, create value for their customers to gain lifetime loyalty, to be an outstanding international retailer in stores and online, be a creator of highly valued brands and supporting the well-being of communities and economic issues. In order for Tesco to achieve their organisational objectives, they need to be able to determine the wants and needs of the target market, so that they can deliver the desired satisfaction, and also deliver it more effectively than their competitors. To achieve these objectives Tesco offer customers value for money, and competitive prices. By working closely with suppliers, Tesco are able to build long term business relationships based on strict quality and price criteria. Through assuring good quality...

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