Figure 4 shows the spread of production of cocoa and the consumption of chocolate across the world. West Africa collectively supplies two thirds of the world's cocoa crop, with Ivory Coast leading production at 1.22 million tonnes. The map clearly outlines the North/South divide (Brant line) with the top 10 producers of cocoa in 2010 located around the equator, and the top 15 consuming countries are located above the brant line and are known as MEDCs. These MEDCs tend to be viewed as the richest in the world; where as the producing countries tend to be some of the poorest. This could be interpreted that the MEDCs may exploit their power over the producing countries in order to make more profit, on what could be viewed as a part of their daily life. The production of chocolate has been linked to fair trade, to try and deal with the ‘unfair’ exploitation of the LEDCs. The figure also shows the largest confectionery TNCs in 2010, with all of them being based in MEDCs. These companies turn a mass produced product into a ‘luxury product’ (Ferrero Group and Lindt&Sprungli). The general trend of cocoa prices is that there had been an increase from just over $1 per kilogram in 1995, to just over $2.5 per kilogram in 2010. However there have been massive fluctuations within this time, suggesting that producing cocoa is an uncertain business, making it hard for the producers to plan ahead, or save up in order to build a better life for themselves. Overall the trade patterns in cocoa and the consumption of chocolate have meant that the profit made from the chocolate stay within the MEDC, further widening the development gap between these two groups of countries, as the MEDCs can further develop and the LEDCs struggling to maintain a standard of living.