Premium Essay

Utilizing the Internet to Increase Business

In: Computers and Technology

Submitted By cgarmon
Words 2185
Pages 9
STUDY OF UTILIZING THE INTERNET TO INCREASE BUSINESS

Prepared for:
M-Global, Inc.

Prepared by:
Christopher S Garmon, Director of IT
M_Global, Inc.

CONTENTS

PAGE
LIST OF ILLUSTRATIONS…………………………………………………………………………… 1

EXECUTIVE SUMMARY……………………………………………………………………………… 2

INTRODUCTION……………………………………………………………………………………….. 3 Project Purpose….…………………………………………………………………............... 3 Project Description……………………………………………………………………………. 3 Scope of Study………………………………………………………………………………... 3

DISCUSSION…………………………………………………………………………………………… 4

Online Sales Growth………………………………………………………………………….. 4 Ease of Shopping from Home……………………………………………………… 4 Increase in Cyber Security…………………………………………………………. 4 Companies With Online Sales are More Profitable……………………………………….. 5 Using Social Media to Help Build Sales………………………………………….. 5 Projected Growth for Online Revenue……………………………………………. 6 Different Ways to Create Ecommerce Sites……………………………………………….. 7 Three Main Steps for Preparing Ecommerce Website………………………….. 7 Cross-Promoting to Increase Sales Growth……………………………………… 7

CONCLUSIONS AND RECOMMENDATIONS…………………………………………………….. 8 Conclusions…………………………………………………………………………………… 8 Recommendations…………………………………………………………………………… 8

REFERRENCE PAGE………………………………………………………………………………… 9

ILLUSTRATIONS

FIGURES PAGE 1. Achieving Quota – 2010-2012…………………………………………………………. 5 2. Exceeding Quota – 2010-1012………………………………………………………… 6 3. Missing Quota – 2010-2012……………………………………………………………. 6 4. Estimated Quarterly U.S. Retail E-commerce Retail Sales………………………… 5

EXECUTIVE SUMMARY

INTRODUCTION

I have completed a study on the effects of utilizing the Internet to increase sales growth for the company. This introduction describes the purpose of the study, gives the description of the study, and scope of the study.

PURPOSE The

Similar Documents

Premium Essay

Online Business Growth

...Research the reasons for the growth of online business in the last ten years. What do you think are the most influential ones and why? Online business or electronic commerce is the buying or selling products or services via the Internet or the utilizing of Internet technologies to increase productivity or profitability of the business. Due to the evolution of technology and World Wide Web in the 1900s, the market has significantly progressed from traditional brick-to-mortar businesses to electronic businesses within the last decade. This essay will explore the factors in the growth of online businesses, which includes removal of location and time limitations, greater customer relationships, enhanced product experience and services and low procurement costs. Amongst many of those triggers, it is the low economic impacts of such benefit that accounts for the major reasons wherein traditional businesses have progressively change their format. The removal of location and time limitations by the use of Internet has made business highly accessible to customers around the globe. This accounts for the main factor for the increase of online businesses (Jie, M., 2000). Consumers no longer need to see the physical stores in order to access information of products and sales. They now learn about product information over cooperate websites or even shop online via product-sale websites like eBay and Amazon (Blakey, P., 2008). By the nature of Internet, product information is made available at...

Words: 1309 - Pages: 6

Free Essay

It Work Cloud

...computing is a new and very misunderstand piece of technology. Businesses moving their IT services to the “Cloud” will cut expenses and increase productivity. In this report I will discuss what cloud based computing is, how it can benefit and business. To better understand what cloud computing is, the key components must be understand first. When referring to the cloud, that is nothing more than the internet. The internet is a logical place hosted on physical hardware. (Ricadela,2007) Cloud computers are multiple PC’s housed on a single piece of hardware. This allows a company to get the most out of their IT investment. Instead of running one single operating system on a piece of hardware, it gives the ability to run multiple logical PC’s on a single piece of hardware simultaneously. This is important due to the amount of money that can be saved by a business, PCs costs any were from $300 dollars to $2000 dollars. To begin to utilizing cloud computing a business has to purchase a mid to high end server which will house all of the virtual machines. Each virtual machine will only use the designated amount of resources, this gives an administrator the ability to assign resources as needed. Challenges There are many challenges facing a business to adopted the Cloud Computing. One challenge is understanding the way it functions and works, most business owners chose not to get involved in how their computer systems work in the first place. Introducing a new way of functioning could...

Words: 672 - Pages: 3

Premium Essay

Space and Place

...many methods can do this; they use these methods so that they can have a return on investment so that they can be successful. Some organizations are utilizing technology to reach the most consumers they can by going and operating in the digital world as well as having a physical location that consumers can go buy. By using the Internet, organizations are able to reach consumers outside of their geographical location and reach markets segments closed to them before. Organizations that use the Internet to reach the market segment they are aiming for have a heads up on organizations that do not. By utilizing the internet and operating in the digital world an organization can have global reach; this makes the company available to consumers anywhere they can access the web (Mullins & Walker, pg 381). This also makes them available 24/7, 365 days to consumers, that can easily be tracked and by using specific keywords, or when they click on a company’s banner (Mullins & Walker, pg 355). The use of the internet and consumers using a digital space of a particular organization allows marketing research companies to track and better understand customer insights for the production of new products (Mullins & Walker, pg 386). One such company that can keep track of this information and has capitalized on the idea of internet marketing and tracking is Cox Media. Cox media has been studying the way consumers visit websites and the online buying behavior of their market segment...

Words: 884 - Pages: 4

Premium Essay

Mba-Fp6004 Assessment 5-1

...MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While attending New York University in the 1960s...

Words: 2692 - Pages: 11

Premium Essay

Price Strategies on Interest

...Increase use of internet and its impac t on price level Increase use of internet and its impac t on price level INTRODUCTION: The evaluation of internet has open new gate for the world as the age of information technology and communication. People are interacted with each with use of medium like computer, Laptop, other communication device. The emergence of latest technology connect world in one village. People can communicate and interact and exchange their views, ideas and necessary information as well as can performance business transaction in world of information technology. Commercial trade is experiencing quick alteration, as the worldwide trading system expands and advances towards formal and market extensiveness. A main power behind these expansions is technology and adoption of internet in trade system, which is opening terrestrial, business and governing barriers, creating new products, facilities and marketplace occasions, and developing more information and systems sloping commercial and organization procedures. Transfer rapidity, comfort of use, user pleasure, regulator, and dependability have create and subsidise to helpfulness in many technology-based self-implemented trading systems E-bay, Alibaba etc. However, these reflexions may not be the most applicable or most significant in the case of advanced internet base products and services supplied over the Internet. They represent a useful starting point for the discussion as pricing of...

Words: 5093 - Pages: 21

Premium Essay

E-Business Paper

...E-Business ACC/340 December 16, 2013 E-Business Introduction William Dillard founded Dillard’s Inc. in 1938 as a small store in his wife’s hometown. Mr. Dillard opened the store after working many summers in the retail industry and college. He also completed the management training course at Sears Roebuck and Company prior to the opening Dillard’s. His first store was located in Austin Texas. Over the years technology has been innovated and transformed how consumers shop. There are several different ways that the e-business can affect Dillard’s Inc., both internally and externally. Dillard’s Inc. has many advantages and disadvantages when dealing with e- business. Dillard’s Inc. is a store that sells clothing and many other household items. Most consumers love to shop whether it is online or in a brick and mortar location. There are advantages, limitations, and risks of using the Internet for the business activities. Advantages One advantage of Dillard’s, being that it is an e-business is that consumers can shop online and not have to leave their home. Another advantage is that it removes location and availability limitations for customers. In store there are hours of operation, which will limit the times when consumers can purchase items. Being an e-business allows consumers to make purchases when and where they like. There are often more products available online than in the store because local stores usually have limited storage. Reducing time and money...

Words: 778 - Pages: 4

Premium Essay

Internet Advertising

...into the Internet, and more signing on every day, information that is printed online is viewed by a massive number of consumers. This large number of potential consumers has fueled the motivation for advertising agencies and companies to post ads online. This paper examines how the internet community is continually growing and how companies are taking advantage of this growth and utilizing the internet as a medium to advertise. It looks at how through the variety of mediums available, companies can reach a greater customer base than they would have reached through using traditional media, such as television or newspaper. It discusses how, the potential exists for internet advertising to be the primary means of advertising and how, as the technology continues to be enhanced coupled with the internet's accessibility and mobility, we will most likely see more companies utilizing internet advertising as the preferred medium to potential customers and investors. Introduction Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet (Afuah...

Words: 458 - Pages: 2

Premium Essay

Big Data

...Introduction Since the introduction and of the internet, business organizations have become much more competitive by introducing new marketing and planning strategies. Internet technologies have continued to improve over the years and competition amongst Internet Service Providers (ISPs) have largely benefited consumers as the ISPs have been forced to reduce their service fees in a quest to attract more customers and remaining competitive. Mobile devices have also become much more affordable increasing their availability and also their usefulness in communication and information access (Australian Communications and Media Authority, 2012). As a result, mobile devices have largely penetrated the communication industry and have since overtaken the use of computers in accessing the internet (Australian Communications and Media Authority, 2012). Consequently, business organizations have since devised better marketing and planning strategies by utilizing Big Data facilities and technologies whereby businesses are capable of deriving user requirements based on the searches potential users conduct on their mobile devices. From our initial report, we were able to highlight how Big Data is utilized in an organization and the accrued advantages against disadvantages of implementing Big Data technologies. We shall begin this report by first responding to the issues raised by management and then continue to make recommendations on the utilization of Big Data. Addressing Feedback Big...

Words: 1262 - Pages: 6

Premium Essay

Internet Has Impact on International Marketing of Companies and Consumers

...Internet Has Impact on International Marketing of Companies and Consumers Student name: Chuqian Ma Word count: 1457 Date submitted: August 26, 2015 Abstract Companies and customers in international marketing have been changed by internet. The internet influences on companies in three aspects in this article, place, price and promotion, which are elements of Four Ps of marketing mix. The place and price are focus on the cost and supply chain, examples of Zara and Walmart are provided to prove the statements. The promotion of international marketing is focus on advertising channel and communication. Three main things of time, space, efficiency are used to identify the influence on the supply side by internet. Some negative effect such as information explosion and viral campaign are mentioned. As to the demand side, consumers are able to access various information and get more options in purchasing. Buyer behaviors changes along with online shopping. In such competitive marketing environment, companies have to improve their products and services that meet customers’ need for profit gained. The high level adoption of internationalization nowadays offers great opportunities in international marketing activities. As Internet has grown dramatically, more and more companies have realized its unlimited possibilities of development and have been involved in e-business. The purpose of this essay is to illustrate how internet can change the nature of the relationship...

Words: 1805 - Pages: 8

Premium Essay

Cloud Computing

...Cloud Computing: Moving Riordan into the Future Sean Mahany, Claude Bartee, and Michael Robles CIS/207 3/12/2014 Vikram Chowdiah Cloud Computing In essence cloud computing is what most companies today use, it is the way of the future. It will allow all of Riordan’s manufacturing facilities to work more cohesively and share services via a web server. Cloud computing will also allow Riordan to get all of their applications up and running faster and more smoothly. It will also reduce the environmental damage due to the decrease of power cloud computing requires. The unpredictable and sometimes fluctuating business demand will enable the IT department of Riordan to rapidly adjust resources. The system will improve the ability to manage the cloud computing services more easily. Although companies that provide the cloud service usually use a “pay as you go model” which in turn can have unexpectedly high and increasing charges if the administrators do not adapt to the prices of using the Cloud services. With the service, multiple users can access and edit their data without having to pay for licenses for certain applications they normally would have to use without the Cloud service. The implantation of the service requires less IT trained employees, so that would decrease the amount of training Riordan would have to spend to train their employees in IT. The maintenance aspect is easier due to the fact the service does not need to be installed on each user’s computers...

Words: 1726 - Pages: 7

Premium Essay

Blargh Zargh Deluxe Largh

...IT Project Proposal Background: Our Company is a small regional software developer, specializing in custom applications. In order to cut costs, improve redundancy and many other benefits, the company is deciding to change its current IT infrastructure to better take advantage of cloud computing. The current infrastructure is setup in a very traditional way. The company co-locates dedicated servers to a datacenter to serve as their backbone, utilizing middleware and specialized servers to suit their needs. This means they must pay for their own equipment, bandwidth and other assorted costs associated with the datacenter. In the office, they also have a traditional setup involving routers, switches and some small-scale servers to accommodate office applications. Proposed change: The Company wants to start taking advantage of cloud computing to cut their down costs and simplify their IT structure. By utilizing services such as Amazon’s EC2 and Google’s Enterprise Apps, they believe this would greatly improve the simplicity and cost structure of current IT infrastructure. Instead of hosting their applications and data on dedicated, fully-owned and co-located servers, the company will instead employ the services of Amazon EC2. This will provide them with a simple cost structure, and redundancy, while at the same time removing the need for full-time IT staff to manage it. In addition, instead of paying for licenses to use Microsoft Office (Word,Excel, Outlook, etc), they will...

Words: 552 - Pages: 3

Premium Essay

Business Strategy Recommendation

...As consumers, we appreciate convenience, competitive pricing, and instant gratification when it comes to shopping. Target Corporation is a general merchandise retailer that has done a good job giving consumers what they want via their retail stores. They began as a traditional brick-and-mortar store and quickly expanded, adding stores across the country along with a strong internet presence to support their stores. Their largest competitors are both internet and brick-and-mortar stores, which has created some difficulty for them in terms of focus. In order for Target to reach their full potential and realize significant market gains, they will have to expand their internet business by setting themselves apart from their competitors. In doing so, Target will be able to build a stronger customer base online, and ensure relevance in the heavily web-focused future. Target first opened its doors in Minnesota in 1962 with a focus on convenience and competitive pricing. Today, Target has nearly 1,800 stores across the United States and 127 stores in Canada. Their original focus on pricing and convenience still remains Target’s focus today, with their current slogan being “Expect More. Pay Less” (Corporate Fact Sheet, 2013). Target is a discount retail store that sells groceries and a wide range of merchandise and household goods while priding themselves on innovation. The US Department of Labor describes the industry as “unique in that they have the equipment and staff capable...

Words: 1910 - Pages: 8

Free Essay

Networking

...The telecommunications industry is growing at a very rapid tempo. The number of people who need to communicate is increasing with time, as well as, how fast they need to communicate. Thus, organizations and businesses are utilizing the Internet, intranets, and other telecommunications networks to support their business operations. Here are a few key points which will help understand networking and the need for telecommunications within a business structure. Telecommunication Networks A telecommunications network is an assortment of terminals, links, and switches which connect to enable telecommunication between users within the structure of network. Telecommunication networks can be defined as computer networks, the internet, and telephone networks. Telecommunications networks enable managers and end users to electronically exchange data and information anywhere in the world with other end users, customers, and even vendors. The use of telecommunication networks work in partnership innovatively, manages their business operations and organizational resources more efficiently, and stays current in the ever so changing networking industry. A good example of a how a telecommunication network works is the Open Systems Interconnect reference model (The OSI model). The OSI model divides network traffic into a seven layers. Each layer is independent, and all layers builds on the services provided by the layer below while providing new services to the layer above. Below you will find...

Words: 1005 - Pages: 5

Premium Essay

Mcdonalds Corporation

...School of Business Abstract E-commerce is rapidly changing the business world. Through the use of the internet and the web, businesses have realized billions of dollars in sales and revenue. Mobile commerce or m-commerce is a rapidly expanding facet of e-commerce that utilizes mobile digital devices to conduct business transactions. With great success restaurants have now launched smartphone apps that allow customers to order food online. Through the strategic implementation of a new m-commerce business plan, McDonald’s should also launch its own innovative smartphone app. The app will give customers the capability to order and purchase McDonald’s products with the use of their smartphone. McDonald’s Corporation: Mobile E-Commerce (Smart Phone App) E-commerce has revolutionized the business world. With the use of the internet and the web to conduct business transactions, e-commerce has created billions of dollars in sales and revenues for businesses in many different industries. Being that e-commerce is ubiquitous, “meaning that it is available just about everywhere at all times” (Laudon, 2012, p. 375), business transactions can take place virtually from anywhere and from any device that has access to the internet and web. The most rapidly growing form of e-commerce is mobile commerce or m-commerce, where in e-commerce transactions are conducted using mobile devices such as touch pads or smartphones. Business sectors utilizing m-commerce...

Words: 1501 - Pages: 7

Premium Essay

Mt459 Consumer Behavior Unit 9

...technology that is used by consumers all over the world. B. Other forms of digital technology that is expected to be utilized by consumers that involves linking to the internet. II. THE NEW MARKETING CHOICES THAT THE DIGITAL REVOLUTION USE THAT CHANGES CONSUMER BEHAVIOR A. Ways that the digital revolution has changed the consumer behavior as a result of marketing choices. B. The different roles that consumers have in marketing that impact their behavior. III. HOW THE DIGITAL REVOLUTION HAS CHANGED THE STRATEGIES IN WHICH CONSUMERS SEARCH FOR AND PURCHASE PRODUCTS. A. The process that consumers used in purchasing a vehicle in the past. B. How the internet is now utilized to assist consumers in the process of purchasing a vehicle. C. The effectiveness that digital experiences have on consumers and how they are influenced and impacted. IV. HOW THE DIGITAL REVOLUTION HAS CHANGED THE CONSUMERS SHOPPING EXPERIENCES. A. There are many digital tools that consumers use that can assist them in shopping. B. The percentage of sales is increasing dramatically and is expected to increase with the assistance of digital tools. C. Surveys of Home Accents proves that there is an increase in engaging social networking sources to shop and marketers use it to run their business. V. DIGITAL REVOLUSTION EXPOSURE TO SCREENS IMPACTS THE PURCHASE AND BEHAVIOR OF THE CONSUMERS A. Accessibility and features of digital tools that impacts behavior...

Words: 2311 - Pages: 10