Free Essay


In: Business and Management

Submitted By sue7029
Words 952
Pages 4
Job Summary
New York, NY 10031
Salary commensurate with experience
Per Diem
Job Category:
Brand/Product Marketing
Direct Marketing (CRM)
General/Other: Marketing/Product
Relevant Work Experience:
2+ to 5 Years
Career Level:
Experienced (Non-Manager)
Broadcasting, Music, and Film
Education Level:
Bachelor's Degree
Reference Code:
About CBS
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW — a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon&Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films). CBS Corporation places a high value on providing equal employment opportunity and maintaining a diverse workforce.
Temp Manager, Program Marketing & Advertising
The position manages the development and execution of the consumer advertising campaigns, serving aspoint of contact between the media and creative agencies.
This position also assists the Director in brand management for Showtime Original Series and development of integrated marketing campaigns that generate awareness and drive tune-in to Showtime Original Programming.
· With Director, reviews and provides input on Key Art and Broadcast concept development.
· Writes and prepares creative briefing by obtaining all pertinent project information from media department, advertising agency, legal department and business affairs.
· Teams with Director to insure timely/proper execution of project elements. Manager responsible for obtaining project schedules, giving job numbers to agency, getting insertion orders for print, obtaining approvals from legal, business affairs, agency, and programming. Manager must follow up with agency on deliverables, job numbers, and quantities. After ads release manager is responsible for obtaining reprints and invoices.
· ·Oversees copy rotation and obtains all necessary details from Media department and external agencies to properly direct Red Group’s Account Services, Traffic and Production departments on the execution of advertising tactics.
· Simultaneously tracks progress and monitors deadlines of multiple projects/tasks at their various stages of development to ensure timely delivery.
· Serves as primary liaison with Business Affairs to obtain all likeness mandatories and billing blocks required for advertising.
· Main point of contact for online advertising campaigns. Serves as primary contact for online creative agencies, which includes briefing, supplying creative assets, and reviewing and providing feedback on multiple executions and units. Coordinates online advertising with SHO Digital Media, SHO Media and external media agency.

Assists Director in developing show positioning statement, which is then used to create the marketing brief. Brief includes; target, objectives and strategies, business affairs, pertinent background information and fact sheet.
·A foundation based on the core aspects of marketing, including advertising, media, research, consumer behavior, and strategy.
·High level of creativity; knowledge of the creative process, advertising field, print, and broadcast, and online advertising production is essential. An understanding of the pillars of good design and aesthetics.
·Strong organizational skills, devotion to detail, flexibility and endurance are needed to juggle a multitude of tasks simultaneously in a time-sensitive manner.
·This person should possess excellent verbal and written communication skills. There is a great deal of writing and meeting participation which demands these abilities, and they must constantly keep the director appraised of all critical project information.
·This person should exhibit strong problem solving skills, and demonstrate a strategic mind-set in a fast-paced environment.
·This person should possess strong interpersonal skills, and the ability to function well in a collaborative, team oriented environment.
·An enthusiasm for both television, entertainment and an interest in innovative marketing
Salary/Benefits: Salary commensurate with experience
CBS Corporation offers a comprehensive benefits program designed to meet the different needs of the employees in a variety of circumstances. Employees have the opportunity to choose from several options for healthcare and other insurance coverage. These coverage options include:
* Medical
* Dental
* Life Insurance
* Short Term and Long Term Disability
* Flexible Spending Accounts
* Cancer Care Insurance
* Long Term Care Insurance
* Qualified Transportation Program
* 401k Program
Most benefits become effective on your date of hire and can be changed each year as your health and benefit needs change. We also offer a variety of resources and services to our employees, including:
* Health Advocate Services
* Employee Assistance Program
* Emergency Back-Up Child and Elder Care
Job Location: New York, NY
Job Number: 9474BR
Company URL:
Company Profile:
With critically acclaimed and award winning hits such as Nurse Jackie, United States of Tara, Dexter, Weeds, Californication, The Tudors, and Tracey Ullman's State of the Union, Showtime Networks Inc. has firmly established itself as a producer and provider of quality original programming.
Presented uncut, commercial free and in HD and DD, Showtime offers viewers a wide range of options -- from the latest box office hits, insightful documentaries and original series, to Showtime Championship Boxing, Strikeforce Mixed Martial Arts, and the legendary "Inside the NFL". The network is also involved as the operating partner in Smithsonian Networks.
Showtime Networks is a wholly owned subsidiary of CBS Corporation.

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