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Value Addition on Heinz

In: Business and Management

Submitted By tawsifmk
Words 4786
Pages 20
LETTER OF SUBMISSION 2nd April , 2012 Abul Khair Jyote, Lecturer, Marketing Dept. School of Business. Independent University, Bangladesh. Subject: Submission of the report on “Value addition”. Sir, With due respect and honor, we the students of your respective subject Advanced Marketing Management ( MKT – 302 ) and the members of group “Black Hawk”, made a report on “Value addition to Heinz Ketchup” with some information and necessary records. In this report the data and information we collected, we tried our best to make it meaningful and clear. In this report, whatever we experienced, we believe that it will help us in future. We are very happy to submit this report to you successfully. We therefore pray and hope that you will be kind enough to receive our report and hope it will satisfy you. Thank you Sir.

Yours sincerely,

NAME ID SIGNATURE

1. Tawsif Bin Maksud. 0910374
2. Kaptia Mumtahana. 0910330

1. Executive Summary:

[pic]

“To do a common thing uncommonly well brings success.” —Henry J. Heinz.

The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides delicious, nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, we enjoy the number-one or number-two market position.

[pic] [pic]

PICTURE: HEINZ HEADQAUTER AND PLANTAND GENERAL OFFICE IN PITTSBURG

Key Heinz markets are segmented as North American Consumer Products, U.S. Foodservice, Europe, Asia

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