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Value Chain Management of Starbucks

In: Business and Management

Submitted By fishfish829
Words 4968
Pages 20
Title: Value Chain Management
Name: Yu Yat Ho Fish Topic: Starbucks–Human Resources Management
Sub-Title: Employee Relation
TABLE OF CONTENT 1. Executive Summary………………………………………………………………………………P.3 2. Introduction a. Company background……………………………………………………………………..P.4-5 b. Company Mission and Principle………………………………………………………P.5-7 c. Benchmark……………………………………………………………………………………..P.7-8 3. What is Value Chain Management?..........................................................P.9-11 a. Corporate Strategy………………………………………………………………………….P.12 b. Business Strategy…………………………………………………………………………….P.13 c. Functional Strategy …………………………………………………………………………P.13-14 4. Implementation of Human Resource Strategy by Employee Relation Practice a. Model of Communication………………………………………………………………..P.16-20 b. Employee Involvement…………………………………………………………………….P.20-26 5. Influence of Starbucks Human Resource Management to: a. Customers………………………………………………………………………………………..P.27-28 b. Business Process……………………………………………………………………………….P.29-30 6. Conclusion…………………………………………………………………………………………P.31 7. Appendix……………………………………………………………………………………………P.32-33 8. Bibliography………………………………………………………………………………………P.34-36.

1. Executive Summary
What made Starbucks one of the most extraordinary companies in the world? I suggest that their core people-driven philosophies play a great part of it. The success of Starbucks is driven by the people who work there –“the partner”-and the special unique experience they create for each customer. Starbucks have the ability to create personalized customer service, secure customer loyalty, energize employee and stimulate business growth and profit all at once. What is their magic? The answer is successful human resource management (HRM) from value chain management. In the following passage,...

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