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Value Chain Managment

In: Business and Management

Submitted By Johniefoothill
Words 16329
Pages 66
2 Value Chain Management

The theoretical background is defined around the central term value chain. Chapter 2 presents research concepts to manage the value chain structured by their area of specialization either on supply, demand or values. Secondly, within an integrated framework, the results of the specialized disciplines are combined with the objective to manage sales and supply by values and volume. Value chain management is defined and positioned with respect to other authors’ definitions. A value chain management framework is established with a strategy process on the strategic level, a planning process on the tactical level and operations processes on the operational level. These management levels are detailed and interfaces between the levels are defined. Since the considered problem is a planning problem, the framework serves for structuring planning requirements as well as the model development in the following chapters.

2.1 Value Chain
Value chain as a term was created by Porter (1985), pp. 33-40. A value chain “disaggregates a firm into its strategically relevant activities in order to understand the behavior of costs and the existing and potential sources of differentiation”. Porter’s value chain consists of a “set of activities that are performed to design, produce and market, deliver and support its product”. Porter distinguishes between • primary activities: inbound logistics, operations, outbound logistics, marketing and sales, service in the core value chain creating directly value • support activities: procurement, technology development, human resource management, firm infrastructure supporting the value creation in the core value chain Fig. 3 illustrates Porter’s value chain.


2 Value Chain Management

Firm Infrastructure Support activities Human Resource Management Technology Development Procurement
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