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Value Chain and Case Questions

In:

Submitted By Simmone
Words 411
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Morgan Stanley (Value Chain Activity)
Primary:
Inbound Logistics- No (The only inbound logistics for Morgan Stanley is generally office equipment, office space, and other items for employees.
Operations- Yes (By providing market analysis and legal regulations overviews to predict what they can do for their costumers and potential costumers.)
Outbound- Yes (Creating wealth management, Institutional Securities, and Investment management policies based on operations analyses.)
Marketing and Sales- Yes * Mobile apps * Demographic Analysis * Deciding on Target Market * Promotions Selling * Product Policies * Market Monitoring and Research
Services- Yes * Policy Restructuring * Financial & Wealth Management * Merger & Acquisition Advisory * Corporate Lending * Project Financing
Support:
Procurement- Yes * Telecommunications * Office Equipment * Computer Supplies (IT Hardware, computer Programming)
Technology Development- Yes * Exchange upgrades * New products for margin methodologies * Developing apps to minimize wiring between banker and clients * Upgrading trading space with more IT applications
Human Resource Management- No
I don’t believe HRM provides value to a costumer. Although behind the scenes they are critical to the firm’s operations and especially qualified hiring.
General Administration- yes
General Administration makes it possible for the firm to operate in such a way that it is able to provide clients with strategic and legal advisory policies.

Chapter Questions 1. Competitive advantage is essential to strategic management because businesses rely on diagnosing what will separate their product/service from their competition. Depending on what target market a company is looking to focus on. To be successful they need implement a strategy

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