Value Chain

In: Business and Management

Submitted By lakmalj
Words 415
Pages 2
Topic Area : Industry Level Analysis
Frame Work : Strategy Grouping – Work Shop Exercise
Student Ref. Nos. : 10 & 19

For this exercise the industry looked in to is Supermarket Retailing industry. The grouping strategy for this is base on two criterion, Availability (No of outlets) and Product range available in the outlet.
Availability – the core business of Retail supermarket outlets is sale of consumer goods. I.e. day today need of the customers. Therefore being close to the consumer plays a vital part in their business strategy. More outlets you have more access to the customers. This means more sales and more revenue.
Product Range – Consumers are of different types of needs. Some are brand & quality conscious. Some are loyal to one particular brand and others try out different different types of brands in the same product range. Therefore retails super market to be successful the availability of vase variety of product range is important.
Based on the above two aspects following can be plotted

| | | | Availability | | | |
| Cargills
|
| | | | Co-op City
High | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
Product Range | | | | | | | | | |
| | | | | | | | | |
| High | | Arpico Keells
| | Sathosa, Laugfs
| | | | Low |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | | | | | |
| | | | | Low | | | | |

Key Success factors
Cargills
* Consistent availability of consumer goods.
* Access to its outlets. the theme is “ On your way home”
* Parking availability…...

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