...human being interacts with everything around him, promoting exchanges between various objects that surround it and a range of environments that populate their feelings, cognitions and expectations. Human being houses in the entire world are a reflection of socio-cultural values of time and region. When human being builds houses, builds a physical and a psychological environment. However, the built environment is becoming increasingly inappropriate to the context of life. Population density, degeneration of the central areas, pollution and disposal are some of the environmental stresses to which the urban human is subject. To understand an environment, it is essential to understand the people who inhabit it, with all its cultural, social, economic and psychological factors. Architects should be aware of the individual’s social and cultural sphere. Their performances contribute to solidify the architectural foundation and allow the approaching to a more appropriate response. It’s essential to the cities understanding and behaviors factors that individuals have in relation to these spaces, leading to the creation of new meeting and entertainment places for people, revitalizing the concept of enjoying the historical places, submitting economic and social handling and influence changes in the city's own urban context. KEYWORDS: City, person, environment, psychology, behavior Introduction During our entire existence we live in a collective way. Because of this, the urban reality...
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...Advertising ADV 301 Personal Reflection Assessment Victoria luxford Personal Reflection Assessment –International Advertising Q1 Out line your top five key leanings that you have derived from undertaking ADV 301 International Advertising From the subject International I have obtained an array of new understandings in to not only advertising but other information that will become useful in my degree major marketing. 1) I discovered the differences between domestic and international advertising and how as a advertiser you need to be conscious of this when designing a campaign . Domestic | International | * More target specific * Differing media mediums * Local slang | * Languages * Symbols * Body language * Differing media mediums * Laws and regulations * Demographics | (Lecture 1 ADV 301) 2)When advertising internationally you must take on a series of factors when deciding to either standardize or change the advertisement . Factors such as the environmental factors : * Economic environment * Political environment * Legal/regulatory environment * Socio-cultural environment * Technological environment Are extremely important and must be taken into consideration in order fot the given advertisement or campaign to be successful. 3) Value= Total Benefit eg. Social acceptance Total Costs eg. Travel, time involved, parking fees, cost of product, opportunity and psychological 4) Advertising Research...
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...opinions. Then, reflection for each topic will be also discussed to see what individual can learn from these processes. The purpose of this paper is to display the personal reflection after comparing individual responses and group responses with five objectives. The first objective is reflection 1 analyzes organizational ethics and the influence of Eastern cultures on choosing the best candidate; the second is reflection 2 describes culture differences, self – awareness, and the techniques to match, and to manage the cross – cultures; third is reflection 3 discusses about work and life balance that might help each manager manage well both in work places and at home; the forth is determining the approach to foster the creative problem solving which bases on the preserving problems in the library; and the last is reflection 5 applies the assessment model to solve the conflict in construction engineering company. These five assessments are surely very important for every manager. According to Rockefeller (2003), there are two most important aspects which CEO must care are creativity and social norms. He also mentioned, “It is very important to operate the firms within the framework of cultural, social, and economic values held by the people who will benefit from these operations” (p. 6). It means that a good manager not only has to concern about profit, but understands more about people with all hidden inside for a stable business. Therefore, this reflection report will focus...
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...Indiana Institute of Technology (Indiana Tech) Management Theories or Principles And How They Apply To My Organization Module Six Assignment Final Paper By William D. Inman Student ID# 1020398 Professor: Dr. Joe Flowers Executive Management MBA5000 September 05, 2015 Table of Contents Introduction………………………………………………………………………………………….…………………….………………………………………….3 Value and Vision…………………………………………………………………………………………………………………………..……………..4 Moral Intelligence: Enhancing Business Performance and Leadership Success The Ethics Recession: Reflections on the Moral Underpinnings of the Current Economic Crisis Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value Direction and Alignment…………………………………………………………………………………………………………………………5 Gut Feelings: The Intelligence of the Unconscious Psychological Capital: Developing the Human Competitiveness Edge Fish!: A Remarkable Way to Boost Morale and Improve Results Motivate and Empower………………………………………………………………………………………………………….………….…..7 The One Minute Manager Why Pride Matters More Than Money: The Power of the World's Greatest Motivational Force The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want Learning and Change………………………………………………………………………………………………………………………………..11 Who Moved My Cheese?: An Amazing Way to deal with Change in Your Work and in Your Life Followership: How Followers Are Creating Change and Changing Building the Bridge as You Walk on It: A Guide for Leading...
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...environment in the same exact classroom, they are all still not receiving the same education. This all depends on their mental capacities, the amount of attention they give, and if they understand the assignments and lectures. Everyone can have different experiences and take in different information even though being in the same scenarios. I do believe that because of diverse social worlds, people are influenced by their cultures and in turn may interpret information differently. 2. One of the challenges confronting doctors is to open up lines of communication with their patients. One doctor laments, “People put us on a pedestal. They see us as angels, and this makes communication difficult. They don’t ask questions or express their concerns. But we make mistakes like anyone else.” In communicating with their patients, what is one specific thing doctors might do to level the playing field and promote more open, honest communication? Page 136 To level the playing field, doctors can talk to their patients and effectively explain how their “power”, “status” or title doesn’t mean that they know everything or they don’t make mistakes. Also, the doctors should encourage their patient to fully understand everything going on with them to be able to also help themselves. 3. What letter grade would you give yourself for your ability to communicate in multicultural setting? Why? Page 137 4. What microaggressions do you encounter? How do you typically respond? Do...
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...(Choice, Cost, Conveyance, Communication) 2. Target Market c. “Those whom a business chooses to serve” (i.e. the “heavy user”) d. Very different than the overall market (set of all actual and potential customers of a given product/service) Possible Essay Topic #2: The Core Concepts of Marketing “The consumer has needs, wants, and demands and goes to the marketplace to obtain products and services through exchange, relationships, and transactions to gain quality, value, and satisfaction.” 1. Needs, Wants, and Demands a. A need is a state of felt deprivation, a condition requiring relief. b. A want is the form a need takes as shaped by culture and individual personality (i.e. a preference) c. A demand is a want backed by buying power 2. Products and Services d. A product is anything that can be offered to a market for attention, acquisition, use, consumption, or experience and that might satisfy and need or want (can be an individual, organization, place, idea, or thing) e. A service is an activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything 3. Value and Satisfaction f. Customer value is the difference between benefits and costs g. Customers typically do not judge product values and costs accurately and act on perceived value h. Customer satisfaction depends on a product’s perceived performance in delivering value relative to a buyer’s...
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...which resides in the cheek, tugs the lips upward, and the orbicularis oculi, which encircles the eye socket, squeezes the outside corners into the shape of a crow’s foot. The entire event is short, typically lasting from two-thirds of a second to four seconds and those who witness it often respond by mirroring the action, and smiling back.” (Jaffe 2010). What if research were to show that the simple act of smiling at people can effect enormous positive changes in their lives and our lives too, just like Mahatma Gandhi said, “Be the change you want to see in the world,” smiling can positively affect everyone around. In this paper, I would be discussing, first the mimicry and emotional contagion of smiling and will finally talk about the benefits of smiling. I will not be covering situations were smiling isn’t condoned and I also will not be discussing how to force a smile in difficult situations. Mimicry and Emotional Contagion Smiling according to Darwin is a “universal display” (Darwin, 1872) of happiness, pleasure or amusement, and is believed to have deep evolutionary roots (Andrew, 1963; van Hooff,...
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...as a legal instrument 1 Brand as a company 2 Brand as a shorthand 2 Brand as a risk reducer 2 Brand as an identity system 2 Brand as value system 2 Brand as a personality 3 Brand as relationship 3 Brand as adding value 3 Brand as an evolving entity 3 2. Main consideration in Brand Management. 4 The People Factor 4 Cultural Factor 4 Economic Factor 5 Political Factor 6 Legal Factor 6 3. Main benefits of branding. 7 Preference 7 Identification 7 Extension 7 Growth 7 Greater company equity 7 Barrier 7 4. Brand differentiation of one company from its competitors. 8 Differentiate by Audience 8 Differentiate by Focusing on the Experience 8 Differentiate by Product Features 8 Differentiate by Geography 8 Differentiate by Product Attribute 8 Differentiate by Design 9 Differentiate by Doing Good 9 5. Brand loyalty builds by the company. 9 References 11 What are the consideration in Brand Management? Guidance; 1. Definition of Brand Management from various perspectives with references. A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings. A brand also represents the consumers' experience with an organization, product, or service. According to Wikipedia, “Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market. Developing a good relationship with the target...
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...persons opting to remain in the workforce. Despite this cosmopolitan mix companies have to ensure performance is optimal and business profitable. Managing organisational diversity levels has now become essential as the pressures of globalised markets and international competition are increasing the amount of diversity organizations must manage, both internally and externally. Diversity specialists (Soutar, 2004; Yang, 2005) have suggested in that in order for businesses and organizations interested in prospering and surviving in the twenty-first century embracing the competitive advantage afforded by a diverse workplace is needed This report looks at the impact of managing diversity in the workplace and the performance and financial benefits which can be gained from successful management. Novartis Pharmaceuticals is one such company which has placed emphasis on embracing and managing diversity and using this to the company’s advantage. The Company Novartis is a global healthcare company founded in 1996 headquarted in Basel Switzerland with a presence in 140 countries providing medical solutions to the evolving needs of patients worldwide (Novartis.com, 2015). Novartis International AG employs approximately 135,696 employees and is also, ranked number one in sales earning US 58.4 billion in 2014. (Wikipedia.com, 2015). The company produces...
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...the world of business one of the most essential roles is effective communication. During your journey to the top you will have to give presentations, training, and meeting to others. These individuals could include other entry level employees, assistant managers, managers, or even owners of the business. The more you know about the individuals attending the presentation, the better you can prepare the presentation to meet everyone needs and expectations. (Laskowski, 1996) The way you effectively present yourself along with the deliverance of the information will have a direct reflection on your success. In this paper we will talk about characteristics to consider of the audience, the appropriate communication channels, and how to deliver your information effectively. When you consider the characteristics of the audience you look for the personality types, their gender, family background, education, religion, age, and economic status. These characteristics are called demographic characteristics. (Pearson Education, 1995-2010) Psychological profiles of your audience may come to some importance as you shape your message. These characteristics include opinions held by many are beliefs, sense of right or wrong or views of the goodness/badness are values. Inclination to vote is predispositions to behavior, we call attitude. Actions taken are behaviors. They are not often consistent with attitudes, beliefs and values. There are also situational characteristics that may come in effect...
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...This paper discusses the ever- changing cultural landscape and the obligation of educators to reform common communication practices by the use of diversity skills. Embracing the Change in Multicultural Education 3 Demographic Changes There are three dominant demographics present in the faculty and volunteers of our local school district. Our interest for this growing trend will reveal the source from which they derive as well as bring growth and improvement to our schools. They are as follows: * Socio-economic * Ethnicity * Language A diverse teaching staff as well as student community is important to strengthen our school as a whole. Students have the right to gain experience and knowledge from teachers with similar cultural backgrounds or at the very least teachers that can relate with and teach from an understanding of a wide array of cultures. “A benefit of a diverse workforce is the ability to tap into the many talents which employees from different backgrounds, perspectives, abilities and disabilities bring to the workplace.” (Lindenberger, J.) Knowledge and experience opens a door for teaching by increasing creativity and problem solving. In an article from Diversity And the Workplace, Ms. Judith Lindenberger discusses how diversity goes beyond race and gender. This article gave great insight into the benefits of diversity and how it can strengthen the workplace. For example, “Provide practical training. Using relevant...
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...within the organisation. In justifying your chosen issue, you should analyse the organisational context using the course materials to show how the issue has arisen, and the impact that it has. (40% of the marks) b) Based on your analysis, develop your recommendations and an outline plan to address the issue to improve organisational performance with clear justification for your proposed approach. (20% of the marks) c) Identify the benefits that you expect to achieve from your recommendations and how these might be measured to know if the benefits have been achieved. Include theories and models from the course materials to support your expectations of the potential benefits. Also identify any major risks that might jeopardise the success of your recommendations. (30% of the marks) d) You should finish your assignment with a reflective statement that includes: – how insights from your elective pathway have influenced your choice of issue and impact on your analysis, recommendations and expected outcomes or your thinking about managing people – the value that you have gained from undertaking the task and module in your appreciation of the contribution of people to performance in your organisation and that of your current role – what you have learned about yourself and how you learn from undertaking this module. (10% of the marks) NB: You may choose to answer this question for your organisation as a whole or for a business unit, division or...
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...Mt. Everest Simulation- Personal Reflection Table of Contents 1.0 Introduction to Mount Everest team and Leadership simulation 2 2.0 Our Team Process Efficacy 3 2.1 The role of the leader 3 2.2 Psychological Safety 5 2.3 Group Thinking 7 3.0 Conclusions 8 4.0 Reference 9 1.0 Introduction to Mount Everest team and Leadership simulation Climbing Mount Everest is a dangerous undertaking, a Herculean task fraught with difficulties, danger, complexities and volatile weather conditions. Disaster can strike without warning, leaving the most competent and experienced professional high altitude mountain climber gasping for breath, and desperately fighting to stay alive. Death is not uncommon to mountaineers who ascend Mt. Everest, a simple mistake, faulty judgments, miscommunication, wrong decisions or complacency can lead to disastrous consequences. Indeed, climbing Mt. Everest cannot be accomplished alone, individuals need to work together as a team, cooperate and collaborate with one another, and rely on one another's capabilities to ascend the mountain summit successfully. Everest leadership and team multimedia simulation is an attempt to help the participants experience and understand team dynamics and leadership. It requires participants to work as a unit, a cohesive entity, collaborating and communicating essential information in order to make effective decisions that will benefit individuals and the group in achieving their goals. The interactive...
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...How to be a Leading Finance Magazine— A Case Study of Caijing By Lin Hong GRADUATION PAPER May 19, 2010 Paper submitted to the School of Magazineism and Communication of Xiamen University in partial fulfillment of requirements for the bachelors degree. Zhuang Hongming was faculty adviser. ABSTRACT Wang Shuo, the deputy editor of Caijing, a famous finance magazine for its specific editing style in China, said: “We are doing everything possible while the main line has never changed. We report events we think readers should focus on, and stories we consider to be important but not completely to follow market rules. It is not a magazine that simply caters to readers’ taste, but one that is of enlightenment, and of elitist thoughts. " "Independent, exclusive, original" is always the rule that Caijing has been following. Then how the magazine implements the rule successfully is what this research is concerned about, because in today’s chaotic magazine market, manage a magazine in a specific way is a problem related to survival and development. Therefore, the hints from the study of Caijing are significant to the magazine industry. That is the purpose of this paper. Key Words: news professionalism, quality, preciseness, styles, deepness 摘要 《财经》杂志常务副主编王烁曾在接受访问时全面、细致地定位了《财经》杂志办刊以来的风格。他说：“我们什么都在做，但主线没变过。我们报道的是我们认为读者应该看的东西，我们认为重要的事情，而不是完全听从市场发出的信号。并不是读者爱看什么我们就报什么，我们办的杂志，有一种启蒙、灌输的精英色彩。” “独立、独家、独到”始终是《财经》奉行的自我定位标准。在金融危机背景下，《财经》杂志保持和发展其“以我为主”的办刊理...
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...Healthy Relationship: Marriage and Family A research paper on how to have a healthy relationship Contents Introduction p.3 Chapter 1 FAMILY OF ORIGIN IN-LAWS, OUTLAWS AND MOVING ON p.4 Chapter 2 Healthy Relationships/Effective Communication p.5 Chapter 3 DEALING WITH CONFLICT p.12 Conclusion—Marriage is a Good for Society p.14 Bibliography p.15 INTRODUCTION Someone once said that marriage is the riskiest activity taken on by the greatest number of people in our society. In western society half of marriages are expected to end in divorce. This book is a compact, concise and informative guide for couples who want to save or strengthen their marriage and relationship. The content is based on over fifteen years’ experience in relationship counselling and in mental health and social research. It aims to provide psychological and social insights that will enable readers to transform, consolidate and most importantly enjoy their marriage and relationship. There can be no doubt that the core social and personal challenge of our time is how to make loving, permanent marriage work for ourselves and our children. It is the married couple who provide the glue for society. No amount of public policy, education or economic reform will solve society’s problems unless we understand how men and women can sustain permanent bonds that are good for them, their children and their communities. Over the last decades a sneaking unintended trend towards pathologising...
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