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Value of Sustainability - General Mills

In: Business and Management

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General Mills, Inc.

The Value of Sustainability

Presented by:

Wesley Fischer
Matthew Lenz
Douglas Sechrist
James Trapp

The General Mills, Inc. Leadership Team for Global Responsibility Programs and Performance is headed by Chief Executive Officer, Ken Powell, and Chief Sustainability Officer, Jerry Lynch. With two other top-management leaders, this team is dedicated to proactively working towards sustainability. The company mission statement hints at sustainability goals with phrases such as “products that make life healthier, easier, and richer”, “Do the right thing, all the time”, and “Grow and inspire”. Based on the achievements and goals set by the company, General Mills, Inc. has positioned itself well in regard toward the movement to engage in sustainability efforts. This detailed analysis of their sustainability progress to date shows that they have made movements as an organization in the direction of sustainability through these ambitious ideals.
In their Global Responsibility Report from 2014, General Mills, Inc. divides their sustainability achievements and goals into five subsections: Health and Wellness, Sourcing, Environment, Workplace, and Community. As follows are some of the actions taken by General Mills, Inc. that exemplify the company goals regarding global responsibility in these subcategories of sustainability.

Health and Wellness
General Mills, Inc. caters its Health and Wellness goals around improvements to products and the implementation of these improved products into society. In the U.S., General Mills has nutritionally improved over 850 of its products since 2005. With the addition of Yoplait to its product line, General Mills, Inc. was able to promote healthier eating by the promotion of consumption of yogurt, a healthy and nutritious snack. In 2013 and 2014 General Mills, Inc. added companies such as LARABAR, Liberté,...

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