...in the development of a product or service, its distribution, customer relations and pricing. Presently, in the business world marketing is engulfed in an environment with trends that are constantly changing. The evolution of integrated marketing was unavoidable. For any business, integrated marketing is a need to keep up with the expansion of marketing channels via print, Internet, media, which all cannot be done without communication. Therefore, Integrated Marketing Communication (IMC) is the encompassing of all marketing tools, avenues, and sources within an organization into one program at a minimal cost that will shape the way customers buy (Clow & Baack, 2007). This trend has enabled for a company’s brand to hold a substantial value within its industry and returns high incomings. For that reason integrated marketing is an asset to a company. By narrowing the gap between a company with their customers, integrated marketing assisted with a company’s return on investment. A company’s ability to clearly understand their customer’s needs and wants can achieve high reviews in...
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...Purpose & Value of Integrated Marketing Paper Priscilla Suero University of Phoenix – MKT 498 Delynn Byars September 10, 2012 Creating an awareness of a particular product or service is the fundamentally want marketing is intended for. The ability to communicate to potential and existing customers is the basis of marketing’s intentions. Integrated marketing is the coordination of all marketing tools within the marketing mix as it pertains to products, distributions systems and promotions. The goal of an integrated marketing system is to be able to have a strong presence and positive impact on consumers, businesses, and other end users (Clow & Baack, 2007). Materials such as direct marketing, one to one marketing and mass marketing are all strategies to enhance the effectiveness of a marketing plan. These marketing strategies can derive data the can be used in the development of a product or service, its distribution, customer relations and pricing. Presently, in the business world marketing is engulfed in an environment with trends that are constantly changing. The evolution of integrated marketing was unavoidable. For any business, integrated marketing is a need to keep up with the expansion of marketing channels via print, Internet, media, which all cannot be done without communication. Therefore, Integrated Marketing Communication (IMC) is the encompassing of all marketing tools, avenues, and sources within an organization into one program at a minimal...
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... Mission represents the framework for the entire business , the values which drive the company and the belief that the company has in itself and what it can achieve. Mission has 2 diversities: strategic and philosophic. The strategy school views mission as a strategic tool, an intellectual discipline which defines the business’s commercial rationale and target market. It is perceived as first step in strategic management. It has to answer two fundamental questions: WHAT IS OUR BUSINESS and WHAT SHOULD IT BE? The second view that mission is a glue that enables to function as collective unity. This cultural glue consists of strong norms and values that influence the way people behave, how they work together and how they pursue the goals of the organization. Building a definition of mission Link between personal and corporate values is a crucial aspect of mission. Employees are clear what is important and are happy to follow the standards and behaviours their company ask of them. Their way of working is not only personal satisfaction but also superior to that of competitors. A strong mission exists when the 4 elements of mission link tightly together , resonating and reinforcing each other Purpose What is the company for? Many of the companies do not even attempt about the nature of their overall purpose. There are 3 categories of ideas of purpose. 1) Satisfy shareholders. The purpose of this companies is to maximize wealth for shareholders. 2) Satisfy...
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...Managing Your Organisation » Strategy » Values, Vision, Mission and Goals » The Ashridge Mission Model The Ashridge Mission Model Given a certain degree of confusion surrounding what an organisational mission should encompass and achieve, Campell and Yeung conducted a two-year research project with 53 large, successful companies in the early 1990s in order to try to devise a meaningful mission structure. The fruits of their labour is a framework that has come to be known as the Ashridge Mission Model. Here we examine the model in detail. Campbell and Yeung’s definition of an organisation’s mission has four linked elements: purpose; strategy; behaviour standards and values as shown below: The Ashridge Mission Model Source: Campell and Yeung, Creating a Sense of Mission, Long Range Planning Vol 24, No. 4, 1990, p 13 1. Purpose Some organisations find the question ‘why does the company exist?’ so difficult to answer that they actively avoid debating the issue. Where a broad concensus on organisational purpose does exist, however, Campbell and Yeung believe that organisations can be categorised into three different types, namely: · Organisations whose purpose is to benefit shareholders, with strategic decisions governed largely by their potential impact on shareholder returns. · Organisations that exist to satisfy all stakeholders. Such companies tend to do what they can to be responsible towards shareholders, customers, employees and the environment, whether...
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...retail price of the product. The GUI make it easy on the eye. Methodology: Header Used: include file for standard system include files User defined iostream is the standard input/output library The library iomanip is required while using manipulators such as setw() and setfill() to format the output Enumerated Variables: None Global Constants and Variables: None Class Data Members And Member Functions: private: int IDNum; (Represents the Emplyee ID number) mutable char DescriptionofProduct[35];(is the Discription of the Products) int ManufacturerIDNum;( is the Manufacturing ID Number) double WholeSalePrice;(Represents the Whole Sale Price) double MarkUpPrice;(Is the Mark Up Value for Retail ) int Quantity;(The amount of the product do we have) public: StoreInventory(); (make all member classes to zero) StoreInventory(int, char *, int, double, double, int);(enables the user to specify all of the attributes of the member functions) int GetIDNum()const; (Get the ID Number and Returns it ) char* GetDescriptionofProduct()const;(Gets the Product Descriptions and return it) int GetManufacturerID() const;(it get the Manufacturer ID number and returns it) double GetWholeSalePrice() const;(it get the Whole Sale Price and returns it ) double GetMarkUpPrice() const;(It get the Mark UP and returns it) int GetQuantity() const;(Get the Count of the Product and returns it) void Display() const;...
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...Team Charter Purpose and Values Empowerment Relationships and Communication Flexibility Optimal Productivity Recognition and Appreciation Morale Purpose and Values Empowerment Relationships and Communication Flexibility Optimal Productivity Recognition and Appreciation Morale Overview The Team Charter endorses the Syndic8 Team participation in the development of a team “blueprint”, roll out plan and championing the implementation and continual improvement of the team’s strategy, goals and objectives throughout Syndic8 with the purpose of meeting Syndic8 productivity, deliverables and quality goals. Objectives * Develop a strong team over time * Improve communication with all stakeholders about Syndic8 and its developments * Develop an effective plan for sustainable near future * Develop and implement a system to monitor and evaluate teams’ progress for purposes of corrective and preventative action / continual improvement by a predefined date * Define implementation targets and plans: * Timelines * People (roles, responsibilities, reporting structure, human capital, etc) * Communication Purpose Syndic8 Values * Positivity, Innovation, Integrity, Leadership, Good Relationships, Networking * Innovate = fun, excitement, great opportunities Syndic8 Vision To be a leading team delivering quality work for the PDBA program. Syndic8 Mission Through our work ethic and guided by our values we deliver more...
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...Towards a Pragmatic Land Acquisition Policy for Industrial Use - Indian Economy Project Report Group 8 Isha Mani Ganesh Jithin CR PGP/15/283 Manju Nair PGP/15/288 Manish Govindan PGP/15/287 Prem Sarath 1|P ag e PGP/15/280 PGP/15/304 Contents 1. Introduction................................ ................................ ................................ ............................... 3 2. Land Acquisition Act, 1894 ................................ ................................ ................................ ......... 3 The Process ................................ ................................ ................................ ............................... 3 Definition of Public Purpose................................ ................................ ................................ ....... 4 Compensation and Valuation ................................ ................................ ................................ ..... 4 3. Land Acquisition and Rehabilitation and Resettlement Bill 2011 ................................ ................ 4 4. Land Acquisition across the Globe................................ ................................ .............................. 8 5. Case Studies of Land Acquisition in India ................................ ................................ .................... 9 6. Reforms and Recommendations ................................ ................................ ..........................
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...documentation to prove asset ownership for creation of liabilities and proof of monetary and non-monetary transactions. * Purpose and use of trial balance Trial Balance is a list of closing balances of ledger accounts on a certain date and is the first step towards the preparation of financial statements. This list will contain the name of each nominal ledger account and the value of that nominal ledger balance. Each nominal ledger account will hold either a debit balance or a credit balance. The debit balance values will be listed in the debit column of the trial balance and the credit value balance will be listed in the credit column. The trading profit and loss statement and balance sheet and other financial reports can then be produced using the ledger accounts listed on the trial balance. The name comes from the purpose of a trial balance, which is to prove that the value of all the debit value balances equal the total of all the credit value balances. By listing every nominal ledger balance, ensures accurate reporting of the nominal ledgers for use in financial reporting of a business's performance. If the total of the debit column does not equal the total value of the credit column then this would show that there is an error in the nominal ledger accounts. This error must be found before a profit and loss statement and balance sheet can be produced. So the purpose and use of trial balance main are checking arithmetical accuracy, helping in...
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...Capitalism Conscious businesses focus on their purpose not their profit. As stated on the Conscious Capitalism website, “By focusing on a deeper purpose, a conscious business inspires, engages and energizes its stakeholders. Employees, customers, and others trust and even love companies that have an inspiring purpose” (http://www.consciouscapitalism.org/). It is not always about the money. A conscious business cares about its employees, suppliers, investors, community and the environment. The first of the four tenets of conscious capitalism is that a business has a greater impact on the world when it is based on a higher purpose rather than profits. Core values are essential, and should be the foundation of how a business should operate. The core values of a business are those values on which they perform work and conduct themselves. Higher purpose and core values are at the center of a conscious business. Sometimes businesses become so preoccupied with making money, they forget their purpose (Mackey & Sisodia, 2013). Whole Foods Market depicts an organization that deems core values to be what is truly important to them. Their core values include selling high quality products, satisfying the customer, supporting team members, increasing shareholder value, care of the community and the environment, partnerships with their suppliers, and promoting health through healthy eating. Whole Foods Market puts higher purpose and creating value for the stakeholders into every business...
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...social change? The Social Change Model was created in attempts to aid individuals to enhance their group, community, and individual values. The model focuses on seven core values such as consciousness...
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...1. Why is it important for a company to have a well written mission statement? Well written mission statements provide employees with a shared sense of purpose, direction, and opportunity. They focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitive scopes. In addition, good mission will have long term view. 2. What key points do you think need to be included in the mission statement? The range of products and applications that a company will supply. The type of market or customers a company will serve. The range of regions or countries in which a company will operate. 3. Should a mission statement also be a marketing tool? Yes, the mission statement should be a marketing tool. The mission statement is like a brand and branding makes the object more memorable. Words that should speak clarity over cleverness and meaning over beauty. 1. Why is it important for a company to have a well written mission statement? Well written mission statements provide employees with a shared sense of purpose, direction, and opportunity. They focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitive scopes. In addition, good mission will have long term view. 2. What key points do you think need to be included in the mission statement? The range of products and applications that a company will supply. The type of market or customers a company will...
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...Purpose Of Life About ten years ago I was working so much I forgot about my health, family and friends. Somewhere along the road of shooting to become a successful business owner I lost track of what was most important. My dream somehow turned into a reality of being stressed out, and unhappy. It finally hit me...... Work had become my life's purpose. Like so many other entrepreneurs, I started my business for a chance at freedom and opportunity to be the master of my own destiny. I had visions of success and money, and with that I believed I could one day finally be happy. But the reality was I was not happy. I was miserable. I won't bare you with business concepts, but there is one important concept I learned that changed my life and I want to share it with you. All great companies have four things: purpose, vision, mission and care values. I asked myself, why can't I apply these ideas to my life? So I did, and here's how you can apply it to. Your life's purpose is the reason why you exist. It's the reason for being. Let me ask you again, because it's in my humble opinion, the most important question you could ever ask yourself – why do you exist? In the past, if you asked me what my life's purpose was – I would have told you it was to make lots of money. Believe me, there's nothing wrong with making money, but for myself, I finally realized it was not the reason why I exist. It was only an enabler at best. Finding your life's purpose is very much about...
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...prescribed by this Code or by special law: 1. The name of the corporation; 2. The specific purpose or purposes for which the corporation is being incorporated. Where a corporation has more than one stated purpose, the articles of incorporation shall state which is the primary purpose and which is/are he secondary purpose or purposes: Provided, That a non-stock corporation may not include a purpose which would change or contradict its nature as such; 3. The place where the principal office of the corporation is to be located, which must be within the Philippines; 4. The term for which the corporation is to exist; 5. The names, nationalities and residences of the incorporators; 6. The number of directors or trustees, which shall not be less than five (5) nor more than fifteen (15); 7. The names, nationalities and residences of persons who shall act as directors or trustees until the first regular directors or trustees are duly elected and qualified in accordance with this Code; 8. If it be a stock corporation, the amount of its authorized capital stock in lawful money of the Philippines, the number of shares into which it is divided, and in case the share are par value shares, the par value of each, the names, nationalities and residences of the original subscribers, and the amount subscribed and paid by each on his subscription, and if some or all of the shares are without par value, such fact must be stated; 9. If it be a non-stock corporation, the amount of its capital...
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...ch12 Student: ___________________________________________________________________________ 1. Securities classified as held to maturity could be reported as either current or long-term in a classified balance sheet, depending upon their maturity dates. True 2. All investments in debt securities whose fair values are not readily determinable are carried at historical cost. True 3. False All securities considered available for sale should be reported as current assets in a classified balance sheet. True 9. False Both trading securities and securities available for sale are reported at their fair values. True 8. False Routine transfers of debt and equity investments among the trading, available for sale, and held to maturity portfolios need not be disclosed in the financial statements. True 7. False Purchases and sales of securities are always reported as investing activities in a statement of cash flows. True 6. False Net unrealized holding gains (losses) are reported in the income statement for trading securities. True 5. False Both debt and equity securities can be categorized as trading securities. True 4. False False Unrealized gains and losses are included in other comprehensive income for securities that are classified as available for sale. True False 10. When available-for-sale securities are sold, the full amount of any gain or loss realized on the sale is included in before-tax...
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...MASTER MINDS - QUALITY EDUCATION BEYOND YOUR IMAGINATION 28. Wealth Tax Act, 1957 ChargeabilitySec.3: Wealth tax is charged for every assessment year in respect of the net wealth on the corresponding valuation date of every Individual; Hindu Undivided Family and Company at the rate of 1% of the amount by which the net wealth exceeds Rs.15 Lakhs. Education Cess of 3% is not leviable on the amount of Wealth Tax. Applicability of wealth tax: 1. Individual: The following persons treated as ‘individual’ u/s 3 of the wealth tax. a) Legal hires of an Individual. b) Holder of an impartible estate. c) Hindu deities (it means formal a god/goddess ) d) Trustees of a trust who are liable u/s 21A. e) Trade unions 2. HUF 3. Company 4. AOP chargeable u/s 21AA : Situation Shares of members of an AOP are determinate or known. Shares of members of an AOP are indeterminate or unknown. Wealth Tax assessment Interest of members in the assets of the AOP shall be valued as per Rule 16 and 17 of Schedule III. Wealth tax is levied on the AOP. It is liable to tax at the rate leviable upon and recoverable from an individual who is any Indian citizen and resident. Valuation Date: Sec.2 (q): It refers to the 31st March immediately preceeding the assessment year. This provision does not apply to – a. Company registered U/s 25 of the companies Act, 1956 b. Cooperative society and c. Any social club d. Any political party e. Any mutual fund U/s 10(23D) CHARGEABILITY Individual ...
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