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Van Gogh Market Analysis

In: Business and Management

Submitted By MelissaPenguin
Words 6719
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Van Gogh Vodka

Copyright © Black Robot Advertising Ltd

The contents of this document are confidential and the property of Black Robot Advertising Ltd and the recipients agree by accepting delivery of this document not to disclose or make use of any of its parts in any way whatsoever, to anyone without the prior written consent of Black Robot Advertising Ltd and an agreed monetary exchange for the right to use any or all of its contents. Executive Summary ...................................................................................................................................................................................................... 2
Brand Situation.............................................................................................................................................................................................................. 2
Findings, Insights and Issues......................................................................................................................................................................................... 3
Brand Switching ...................................................................................................................................................................................................... 3
Experience and Lifestyle ........................................................................................................................................................................................ 3
Wealth and Success............................................................................................................................................................................................... 4
Marketing Objectives...

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