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Van Wagner Case Study

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Andy Goebel and Matt Cords of Van Wagner are both interesting people who are at different stages in their sports business careers. Andy Goebel is a recent University of Minnesota graduate who is still getting his foot in the door. This contrasts with Matt Cords who is an established professional having worked at the Minnesota Wild for sixteen years. Both work at Van Wagner, a company that sold the personal seat licenses at the new US Bank Stadium. While listening to them lecture I wondered what pathways they had traveled to get to where they are? I also wanted to know what role Van Wagner plays in sports business considering they are not a professional sports franchise? Finally, I wanted to extract any wisdom I could from Andy Goebel and Matt …show more content…
Andy is native of Texas and has worked his way up with numerous internships with the Reds, Timberwolves, and Gophers which led him to Van Wagner. Andy is a recent graduate and took a chance at Wagner despite hesitation. Andy was skeptical about getting into sales, but has since found out that he enjoys it. On the other hand, Matt Cordial is a veteran of sales having been ticket director at the Minnesota Wild. However, happenstance affected his pathway as well. Matt was originally a Biology Major at Gustavus and was nearly a dentist. Eventually, he pursued work in sports and rose in prominence and was able to find leadership positions at the Wild and Van Wagner. I think it is interesting when comparing Andy and Matt’s pathways. Andy appears to have been set at finding a career in sports business and is still up and coming the business. Andy also noted that he is moving to Detroit to work with the Lions. Matt meanwhile is settled down with a family and has decided against moving. I think their stories illustrates the importance of making connections in the sports world. Both of them would probably not anticipated meeting each other in their lives, but now they have been able to make a connection that could serve them well in the future (particularly Andy). Finally, I think their stories shows the importance of happenstance in life and the unpredictability of the …show more content…
First, Matt mentioned that he usually only hires people who are recommended by people he trusts. This stresses the importance of making connections. Also, they talked about the importance of taking risks in life. Both Andy and Matt had taken numerous risks that ultimately led to success. Additionally, the willingness to move was mentioned as well. This is exemplified by Andy moving that day to Detroit. In the end, I felt that in order to be successful I need to take advantage of opportunities and not be afraid of trying something that might be

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